天津招聘

• Business Unit/Function: Dairy
• Location: Beijing

Delight target consumers, build a strong brand and generate strong brand building results

P&L Accountability &PFME Management:

• understand the P&L and sense of the drivers at highlevel, have knowledge of  business impact of PFME, measuring the ROI of key activities, ensure brand sales volume and profit growth opportunities.
• Work with finance for financial forecasting, financial updates and key indicators

                        

Market Consumer Insight:

• Lead on-going analysis of 5C in larger scale of complexity; Briefing agencies and preparation for research; can independently apply researching tools from understanding to generate insight starts to create additional business proposition
• Develop and updates consumer portrait, engages and aligns business partners to ensure the best choice of target consumer for brand building and business development

                        

Brand Planning and activities Execution:

• Be the single point of contact for the brand , have ownership of the brand, enforce brand equity building by applying Nestle Way; deeply understand and activate brand essence;
• Contribute to creating long-term strategies for brand .Lead execution of strategy  towards tastier and healthier products and packaging;  ensuring the product and packing experience is always aligned with brand essence.
•  Lead development of  Brand annual marketing plans and operational plans.
• With experience of most aspects of brand management, able to be much accountable to  deliver plan to execution flawlessly.

                        

• Bachelor's degree above, Minimum 6 Years experience in Marketing or major years of experience in brand/product management/marketing plus other function ideally Sales at Nestlé or equivalent FMCG
• Experience working in cross functional teams,  leading cross functional projects

雀巢公司成立于1866年，目前已经有150多年的历史了。总部位于瑞士的韦威，是全球知名的食品饮料公司。雀巢努力的目标是“充分发掘食品的力量, 提升每个个体的生活品质，无论当下还是未来”。雀巢产品在186个国家均有销售，拥有超过2000个品牌，涉及婴儿营养、饮用水、咖啡、糖果巧克力、宠物食品、专业餐饮解决方案、乳制品、健康科学、冷冻食品、调味品等领域。我们还通过太太乐、徐福记、豪吉等本地品牌为消费者提供优质产品。
雀巢在中国的总部位于北京。目前在国内运营22家工厂、3个研发中心（北京、东莞、深圳）和5个创新中心（上海、青岛、泰州、天津和哈尔滨）、奶牛养殖培训中心和谷物能力中心（哈尔滨）、雀巢咖啡中心（普洱）、食品安全研究院（北京）、4个客户交流中心。