天津招聘

Purpose & Overall Relevance for the Organization:



Planning and delivering CRM strategies across the company engaging memberships.
Create the CRM engagement & communications calendar by capitalising on different brand stories, product stories, inflexion events; develop/adapt consumer communication toolkits
Customize communication content based on data attribution and collaborate with agency to product messages across different channels viz. SMS, EDM, WeChat, APP’s, etc with redirection to official site or Own Retail (store locator).
Partner with Analytics lead to make A/B testing an integral part of all campaigns by focussing on efficiency of communications (both engagement and monetisation)
Train other team members in understanding the importance of right message, right channel, right time

Key Responsibilities:


Engagement Calendar

Ensure engagement communications calendar creation adheres to the timeline and content is consumer segment and lifecycle stage sensitive
Own key cultural moments to engage consumers beyond product
Clear retention targets for the year

Life Cycle Communications
Own consumer engagement from 1st purchase to their continuous journey with adidas
Interlace brand, product and key moments to give an engaging experience
Articulate offers for increasing repeat purchase

Membership
Lead membership focused conversations across all stakeholders
Manage and execute membership benefit program
Manage the membership access
Partner with retail activation team on membership events


Initiatives

Identify and brief appropriate new membership interactions to Hub
Own all membership touch points and continuously improve
Enhance membership benefits
New roll outs in HK/TW
Financial
Manage budget
Support business cases with clear rationale as and when needed
Systems and Processes
Exposure to CRM transactional and reporting tools preferred
Awareness of best practice tools in the industry to make engagement more efficient

People Management
Mentor direct report to reach full professional potential via training and counsel

Key Relationships:


Internal:

Brand Marketing, Retail, eCommerce, News Room, Digital Marking, Digital Hub

External:

Agencies, Complementary brands, Vertical sites, etc

Knowledge, Skills and Abilities:

Proven track record of creative thinking when it comes to engaging consumers
Awareness of the ongoing trends in direct consumer communication
Solid CRM content management experience according to brand communications and standard calendar
CRM content adaptation experience, especially from global toolkits
Past experience of handling omni – channel communications
Demonstrated ability of taking initiative and influencing people
Tech Savvy
职位要求：
Requisite Education and Experience / Minimum Qualifications:
Bachelor’s in marketing/Business Administration preferred
Progressive experience in cosmetics, consumer goods, apparel preferred
Good story telling skills
Ability to work in a matrix organisation
Fast learner, proactive working attitude and strong project management experience
Proven ability of working with CRM agencies and generating excellent work from them

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.