天津招聘

Purpose 目的
To develop and implement the Marketing Plan for the ColArt Brands in cooperation with other ColArt functions including sales, manufacturing and distribution across Chinese domestic markets in order to achieve budgeted sales with profit targets in line with Business strategy.


Job Responsibilities ( Typical job responsibilities include but are not limited to the following) 工作职责(不仅限于以下职责)

? Creation and execution of annual marketing programme in a manner consistent with agreed brand and market objectives of company.
? Develop and manage Trade Marketing programmes and promotions in order to meet agreed targets on all product ranges in addition to monitoring the sales activities and effectiveness the sales team.
? Develop in conjunction with the S&M director as well as GM and implement the Brand Plan and programme of New Product Development to ensure optimum national and international appeal and effectiveness in execution within budgeted time and cost limits.
? Manage relevant reporting of management and financial information for the sales and marketing departments including the production of all necessary forecasting information on an agreed basis.
? Develop and refine product range strategies reflecting consumer trends and competitor activity to include pricing, packaging, new product development and both range and promotional development activities in line with the Group Strategy.
? Execution of advertising, publicity programme and trade communication programme (including Chinese dealer/consumer shows and demos) in a cost effective manner utilising resources most cost effectively.
? Enhance own performance by continuously developing own knowledge and skills to meet and exceed key standards.
? Plan and allocate work carried out by the department, setting clear work and project objectives and managing staff performance in running projects.
? Develop the team and individual’s performance by identifying development needs, planning and measuring their development against specific objectives.
? Effectively communicate with colleagues at all levels by: consulting with colleagues in a way, which encourages open and frank discussions; selecting the appropriate communication method to match the situation.
? With reference to the Education Training Programme developed in the US as a framework and customise an appropriate education training programme for China.
? Enhance the communication and recruitment of artists to our brands.

Typical Outputs 典型的工作结果/标准
？ Consistent approach to marketing activities.
？ Clear evidence of greater brand and product awareness for the whole portfolio across China.
？ Increased sales and market share in the Chinese domestic markets.
？ Role established within the organisation and job holder’s personal credibility evidenced by feedback and results from both inside and external to the business

Qualification / Minimum Criteria (e.g. technical competence) 最低任职资格
Education Background:
Preferably a graduate with a marketing qualification but not essential depending upon breadth and quality of experience.

Experience:
Will have spent at least 8 years working experience in a professional consumer product marketing operation and 3 years of management experiences

Will have had sound experience in a prestigious, premium price brand environment for a western consumer brand, preferably operating internationally in a diverse marketplace.

Will have been exposed to a broad range of marketing activities from market research and promotional campaigns to trade shows, mainly focussed on ‘below the line’ marketing spend.

Skill requirement
Able to create, plan, lead and evaluate marketing campaigns. Experience in designing and co-ordinating printing of high quality literature.

IT literate particularly with regard to digital imaging.

Strong attention to detail. Able to foresee situations and scenarios that may occur and develop plans, strategies and alternative actions to cope.

Able to operate within a pressurised environment ensuring that decision making is based upon clear problem analysis and protects the company’s commercial and operational interests.

Able to build lasting and positive working relationships, both within the company and externally with distributors and other business partners.

Numerate, with strong negotiating skills. Able to arbitrate between sales, subsidiaries, distribution and production, building consensus and ‘buy in’ to decisions and strategies.

Commercially minded with a clear understanding of business implications for decisions and strategies.

Comfortable operating at all levels up to Board level, quickly establishing personal credibility. Comfortable in presenting information in both oral and written format.

Fluent in English (both in writing & speaking) & Mandarin

Knowledge for transfer of foreign product and new product market launch

Digital marketing experience will be plus



Competency 胜任力
Interpersonal Understanding/Communication

The ability to understand the needs of others and to interpret the thoughts, feelings and concerns of individuals or groups by using effective communications, i.e. listening, questioning, informing. It implies a desire to fully understand other people and ensure that one's own approach is appropriate

Efficiency and Results Orientation

A concern for achieving desired results and working effectively against a standard of excellence - the standard may be own past performance, an objective measure or the performance of others. Striving to do and complete things better, faster, more efficiently.

Adaptability

The ability to adapt to and work with a variety of situations, individuals or groups. This includes the ability to adapt easily to changes in the organisation or job requirements, the ability to understand different perspectives on an issue and to change one's position in response to a changing situation.

Information Seeking

Making efforts to get more information to enable increased knowledge about things, people or issues so having a positive impact on own performance.

Self Confidence

A demonstrated belief in one's capability to select an appropriate approach to a problem or situation or to accomplish an objective. It includes confidence in one's judgement or opinion, expressed in increasingly challenging circumstances and the ability to handle failure effectively.
Proactivity

A demonstration of taking action, doing more than required and before it is required. Proactivity involves doing things, not just thinking about them and taking responsibility for what is enacted. It includes being persistent, going beyond the requirements of the job and ultimately anticipation, i.e. preparing for future problems and opportunities.

Analytical Thinking

The intellectual capability to break down a problem or situation into its component parts, identifying implications, time frames, sequences and casual relationships. It includes organising and comparing the parts according to their features or characteristics in order to reach unbiased, logical conclusions.
Team Leadership

The ability to develop teamwork and co-operation whilst leading a group of people, articulating a mission or purpose for the group and motivating people to fulfil that purpose. It requires the deliberate intention to take the role of leader, and implies a desire to lead others. Leadership is usually, but not always, shown from a position of formal authority.

Organisational Commitment

Willingness and ability to align oneself and one's job with the goals and mission of the organisation. This includes, adopting the organisation's priorities, and may involve putting the organisation's interests before one's own.

Attention to Detail

Thorough in the completion of their work to ensure accuracy, clarity and quality of work demonstrating the need to increase order and reduce uncertainty in the organisation. Realises the importance of detail in achieving ones aims.

柯雅集团的成立可追溯到1832年，总部设在艺术殿堂伦敦。在近200年的发展中，依靠世界领先的加工工艺和品牌美誉度立足世界，旗下拥有三个世界级别的品牌，占有着全球三分之一的市场份额，这在世界艺术材料市场是绝无仅有的成就。作为一家近200年历史的公司，世界艺术家世世代代赋予我们的荣耀传承至今，诸多艺术家们也使用我们的产品进行艺术创作，成就非凡。柯雅集团的子公司足迹遍布11个国家，产品畅销全球120多个国家，拥有数千分销商，零售商以及数百万消费者。
1997年柯雅集团扎根中国，天津逐步成长为柯雅（中国）的总部，肩负生产制造、销售服务、物流运输等重任，与此同时天津柯雅引进了国际先进的生产工艺及设备，不断创新和持续改善，致力于为世界、 专业人士以及不同阶层的美术爱好者提供优质的产品和消费体验。柯雅集团掌控着天津柯雅90%的控股权，逐步建立了了上海营销中心、淮北生产基地。这些都是柯雅国际集团的重要成员。
柯雅的发展离不开优质的人力资源和热爱艺术的朋友们，他们用自己的“画笔”描绘出五彩斑斓的职业生涯和卓越的成就，而柯雅将可以为你提供一切可能的在岗培训、职业通道和发展空间，助你实现梦想。你的职业魅力将在柯雅的画作上绽放，柯雅也因为有你而蓬勃发展。主要品牌：
艺方，始创于1720年
花斑狗，始创于1766年
温莎牛顿，始创于1832年
丽唯特，始创于1955年
康迪巴黎，始创于1795年
主要产品系列: 油画、丙烯、水彩、水粉、蜡笔油画棒、固体片水彩、广告粉、固体油画、毛笔及各种绘画媒介等。

我们的愿景：鼓舞世界上的每一位艺术家
我们的使命：我们提供可持续的与富有创造性的工具与服务以满足纯真的表达
我们的战略支柱：人、地球、利润、优质品牌
我们的价值观：
开放—透明和尊重
创新—挑战现状
激情—乐享工作
质量—追求卓越

天津柯雅厂区地址：天津市南开区咸阳路80号
上海办公室地址：上海市长宁区法华镇路525号创意树林D座525室