Creative Lead 营销创意总监
H&M
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2020-09-14
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:4-5万/月
- 职位类别:广告客户总监/副总监
职位描述
Do you want to contribute to strengthening the H&M brand in China? Here’s your chance to be part of an exciting journey within Marketing in H&M’s China Brand Hub!
About us and the role:
H&M entered China in 2007 and has since grown rapidly. To be able to serve our Chinese customers even better and to strengthen our position on the market we are currently setting up a dedicated China Brand Hub. The China Brand Hub will function as an extension of the global HQ and have the responsibility to strengthen the brand, customer offer & customer experience in China.
The Marketing team in H&M’s China Brand Hub will be responsible to strengthen the H&M brand in China through strategic Marketing efforts. Ensuring that we, through creating modern and relevant communication, acquire and retain customers.
We are now looking for an experienced Creative Lead to join this new team. It’s a full-time position, reporting to the Head of Marketing in China Brand Hub, based in Shanghai.
What you will do
As Creative Lead you are part of a diverse Marketing team that collaborates across roles to reach shared goals. In your role you ensure that H&M is utilising the full power of creativity as a way to grow the brand in China. You adapt global strategies to fit the Chinese market and you inspire external and internal creatives to elevate results and drive customer engagement. Your main responsibilities include, but are not limited to:
· Participate in setting customer-centric brand and business unit strategies & plans for H&M in China
· Liaise with Global Creative teams to ensure global standards in China execution
· Develop creative strategies that are aligned with, and drive, brand goals
· Giving creative direction with clear priorities to colleagues or external partners
· Promote a positive and open environment where opinions, views and ideas are shared
· Participate in assignment scoping/briefing when initiating new activities and projects
· Lead collaborative idea generation with internal and external creative teams
· Participate in presentations and approvals to ensure alignment with strategy
· Proactively bring innovative new ideas and explore growth opportunities
· Build and nurture relationships with creative agencies and creative talent
· Visualizing concepts and ideas
· Learn a lot, make an impact, have fun
Who you are
As a person we believe that you have a holistic mindset and focus. You proactively involve and co-create with different stakeholders and truly believe that diversity increases the quality of decision. In order to be a successful Creative Lead at H&M we also believe you have:
? 8+ years’ experience from senior creative direction roles, agency or client side
? Proven track record of delivering and executing creative strategies that drive business results
? Experience of leading, motivating and coaching other creatives to reach shared goals
? Strong knowledge and understanding of fashion marketing & creative
? Customer-centric approach and ability deliver omnichannel solutions
? Ability to communicate direction and strategy, prioritize and take decisions to reach goals
? Solid understanding of all disciplines within branding & marketing
? Deep knowledge of all disciplines and trends within the creative field
? Results-driven entrepreneurial spirit that dare to innovate and challenge status quo.
? Experience from large companies and international environments
? Ability to communicate fluidly in both Chinese & English
职能类别:广告客户总监/副总监
公司介绍
作为全球***时尚零售公司之一,H&M不仅拥有女装、男装、青少年装、童装、化妆品、配饰、鞋履、家居等诸多精选系列,还是开创服装零售行业与多位设计师跨界合作先河的时装公司。更多详情,请关注“HM集体招聘公众号”
We are a value-driven, customer-focused, creative and responsible fashion company. We offer you fashion, fun and action!
ABOUT H&M
H&M (Hennes&Mauritz AB) is a leading global fashion company which established in Sweden in 1947. In the course of nearly 70 years' development, H&M has been sticking to its business concept of Fashion and Quality at the Best Price, and has brought fashion into 4,000 stores in 61 markets with more than 148,000 employees. Since its entry into the China market in 2007, H&M has established more than 300 stores in 69 cities.
H&M offers a wide and varied range of inspiring fashion that gives customers the chance to mix and match and express personal style. As a global company, we believe it’s important not just to have great business success – but to take full responsibility for our production, our employees and the world around us.
You can get more information via “HM集体招聘公众号”
联系方式
- 公司地址:三里屯