天津招聘

Associate Marketing Manager, Brand development - Baby Care
(consumer goods NPD experience is must!)

Job Responsibilities:

Strategy

• Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers.  Ensures all brand communications are consistent with global brand positioning. 
• Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.  Works collaboratively with Design Center to participate in global design initiatives.
  

Innovation

• Articulates concept statements for innovation and uses experience and market and consumer knowledge to prioritize ideas. 
• Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.  Includes innovation in brand communication, business model or strategic partnership. Can explain the innovation strategy to others. 
• Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy. 
• Participates in life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Optimizes a strategic plan for specific regions and channels.
  

Brand Communication

• Executes against clear objectives for brand communication and a vision for short and long-term success. 
• Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Trade Marketing teams. 
• Contributes to marketing objectives and strategies for the upcoming year. Recommends marketing mix development for touch points for brand communication.  Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.  
• Participates in briefing agencies on communication objectives, advertising, and media plans.  
• Develops launch materials, including cohesive brand communications, which drive consumer choice in packaging, advertising, PR, CRM, etc.  
• Understands ROI analysis on projects and tracks projects’ key performance indicators.
  

Insights

• Familiar with consumer insights techniques and develops a strong working knowledge of the target consumer. Proven at independently reviewing internal and external research materials to develop a holistic, proprietary understanding of the consumer. 
• Educates others on the consumer and marketplace.
• Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.
• Develops deep category knowledge across multiple categories and brands.
  

Pricing

• Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories.  Applies price modeling information to manage price.  Utilizes product, pack configurations and brand architecture to exploit price ladder.
• Participates in pricing audits to evaluate opportunities to extract maximum value from the market. 
• Familiar with how the relationship among pricing measures impacts brand equity.  
• Identifies key promotional windows based on target consumer behavior. 

 

Qualifications:

• Four-year college degree, MBA preferred
• 4+ years of equivalent marketing experience
• 15% travel required
• Has worked on a business with global or international exposure.  Demonstrates an understanding of differences between countries and cultures.

• Translating marketing objectives into strategies and plans.  Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
• Recommending pricing strategies and guardrails, and managing price to extract maximum value. 
• Participated in new product launches from concept stage through commercialization and in-market success.  Has managed a product portfolio.
• Demonstrated success working in a matrix environment. 
• Strong communication skills, written and oral. 

• Proven ability to work on and lead a cross-functional team. 
• Fluent in English.

  

纽威集团(Newell Brands, NYSE:NWL)是一家全球著名的耐用消费品与商用产品制造商，并且是美国财富500强和S&P200上市企业。公司全球总部设在美国亚特兰大，年全球销售额约为80亿美元，旗下拥有众多全球著名品牌，包括Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle 等。

亚太地区是纽威集团增长最迅速的市场之一。目前集团业务覆盖大中华地区、韩国、日本、马来西亚、泰国、菲律宾、印度、澳大利亚和新西兰等国家与地区。亚太区管理团队总部设在中国上海，销售、市场营销和其它职能部门则遍布整个亚太地区。

我们向合适的人选提供具有竞争力的薪酬福利和良好的个人发展机会。有意者请浏览公司职业网页********************************/us/en


Newell Brands (NYSE:NWL) is a $8 billion is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

Due to our strategic focus and development in Asia Pacific, we are looking for high caliber talent to join our company. A competitive remuneration package will be offered to the appropriate candidate. Interested parties please visit ********************************/us/en