Key Account Manager(Franchise Operations)
卡骆弛(中国)/Crocs China
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2020-11-17
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语良好 普通话精通
- 职位类别:渠道/分销经理 销售经理
职位描述
Role Mission:
-To develop effective key account strategies by working closely with the Director of Wholesale to align with the crocs China business strategies
-To manage and monitor the responsible key account business operations processes that lead to a satisfactory development of strategic key account plan, and monitor region execution including the retail distribution network, high quality of branded retail operations and capability of delivering business results that meet the company financial goals while building the brand
Key Process Accountabilities
Key Activities
1. Key Account Management
- Define approaches to implement the key account strategies to reach defined business goals
- Develop a 3-year annual business plan, including POS expansion plan, POS productivity improvement, and inventory management, account capability improvement programs
- Develop annual business plan on the responsible account, including POS expansion plan, POS productivity improvement, inventory management and account capability improvement plan, etc. and align with Regions
- Work with Merchandising, Marketing, Field Sales, Sales Operations and Regions to develop targets and to ensure strategy implementation
- Support Strategic Account Director to formulate KA trade term with Sales Ops and field supporting team
- Drive sell-through with the responsible account's POS by driving Visual merchandising, retail training etc.
- Provide key account rolling sales forecast and POS opening/upgrade/closure report on regular basis and propose the action plans when necessary
- Provide support for assortment planning
- Provide proper guidance to the team in daily job
- Make sure all company business processes and policies are practiced well across the team
2. Building Commercial Relationship. Build a constructive and trustful working relationship with the accounts
- Fully understanding their needs, the decision making process, accounts corporate objectives and strategies, financial performance and logistical – and store operating process.
- Clearly articulate the key account needs within the Crocs team to further grow the business and remove internal barriers to get things done
3. Drive Customer Management. Develop, implement and facilitate a consistent sales process
- Lead internal prep meeting to align on seasonal strategic direction.
- Account business planning/ pre-line meeting to agree on net revenue targets and seasonal direction.
- Seasonal business review meetings to analyze sell-in versus sell thru results and implementation of seasonal initiatives.
- Ensure business agreements are in place with the account (per retail banner) specifying fiscal year target revenues, trade terms and planned marketing support for the year.
- Propose and ensure execution of policies, programs and SMU processes to achieve revenue.
- Ensure customer business development by managing crocs and customer profitability.
4. Financial
- Be responsible for overall sales and retail performance for the responsible key account
- Manage A/R on healthy track
- Ensure the accuracy of all financial information required by company
Job Requirements:
Education
Bachelor degree or above
Experience
Minimum 5 years of experience in sales and store management for a leading consumer goods companies.
Knowledge
- Excel & PowerPoint: advanced
- Fluent English
- Knowledgeable about store location selection and space planning
- Capable of implementing company strategies firmly with key distributors and retailers while maintaining their respect and cooperation
- Excellent presentation and communication skills
Interpersonal Skill
- Self-motivated-able to work independently
- Tolerance to stress, high energy and strong job ownership
- High degree of integrity and loyalty
Travel Requirement:As required
Key Role Dimensions:
Internal:
-country related department
External:
-wholesale customer
Geographical Area:Mainland China
公司介绍
卡骆弛贸易(上海)有限公司作为crocs中国营销中心,于2006年登陆中国,总部位于上海。
截止至2015年底,目前拥有上海、南京、武汉、北京、沈阳、天津、深圳、广州、厦门、成都、重庆、西安等多个直营城市,50余家直营店铺;同时经销商所有的700多家店铺分布于中国各大中城市。目前crocs中国区直属员工达300余人。
crocs旨在为各消费群体提供不只是舒服,而且集颜色、风格、乐趣和时尚为一体的一系列不同款式的鞋子。crocs的鞋子结合了水上运动、徒步旅行、室外生活时尚和专业运动的综合性,所以受许多消费群体的普遍喜爱。
今后,crocs将在人才、产品、市场、销售等领域进一步本土化。crocs将凭借高端时尚新颖的产品开发,通过差别化的价值营销,扩大高端产品附加值产品的销售,跻身全球时尚消费品牌。
crocs十大特征使它物有所值
特殊Crocslite太空材料有着抗菌防臭的作用
比同类鞋更耐穿而且防滑
意大利+日本时尚设计
知名度很大的美国品牌
质量得到保证的产品
舒适性极佳的产品
有着很多医学功能,例如可以减少腿部负担,增加脚后跟的支撑力量
趣味性极佳的产品,具有个性化卡骆驰的产品
拥有专利发明和款式保护的产品
最后一个原因期待你来告诉我
应征方法:
1.前程无忧直接在线投递;或
2.现场投递:请将简历投递至你所应聘的直营店铺
我们诚挚邀请你加入crocs这个大家庭,公司将会为员工提供各类培训和广阔的职业发展机会。同时crocs也会为员工提供具有竞争力的薪酬福利。
About Crocs
Born in Boulder, Colo. as a simple, comfortable boat shoe, today Crocs? footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, Crocs offers colorful, lightweight comfort for any occasion and every season.
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles.. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
The Crocs brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere.
Today we are a $1.2bn public quoted company and we have only just started our journey being a mere 14 years old. The record growth year on year of the brand has now provided us with a firm platform for our teenage” years of development as we embark on the next exciting phase of you.
Mission
Bring profound comfort, fun and innovation to the world’s feet.
Brand Heritage
In its founding year, 2002, Crocs introduced an innovative shoe made of a revolutionary material called Croslite. Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs after the multi-environment, amphibious nature of Crocodiles.
Building momentum with a shoe unlike any other, Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs brand name started to build a feel-good physical and emotional experience with a life of its own.
Brand Attributes
Innovative
What separates Crocs from ordinary shoes Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.
Fun
Whether it’s with color, clever design, or in the way we get our message out, Crocs always strives for smiles in an effort to elicit a feel-good emotional experience.
Comfort
Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa.
Our Region
Covering the most dynamic group of diverse markets in the group, our Singapore regional office is the home of the brand for ASIA, MIDDLE EAST and AFRICA. With a population equal to over 60% of the world’s population, we proudly accept the responsible to lead and manage the growth engine of the brands future revenue.
Operating across wholesale, Retail and e commerce channels we strategically blend own and operated stores, web platforms with franchise partners and powerful wholesale accounts boasting some the region’s most impressive players as our partners.
Our Senior Regional Leadership
Cross functional deep expertise of retail and the region lies at the heart of our senior leadership team bringing professional leadership from strategy to business development to property to retail operations to merchandising and planning to finance and marketing. With an impressive track record in global brand management our new leadership team possesses the proven expertise to deliver the company’s vision and actively seeks top talent to join its winning team.
Awards & Recognition
American Business Awards Stevie Awards - Marketing Executive of the Year (2012); Management Team of the Year (2012); Turnaround Executive of the Year (2011)
Boulder County Business Report IQ Award (2012)
ColoradoBiz Top Company Award (2012)
Denver Business Journal Power Book (2012)
Denver Business Journal Partners in Philanthropy Award (2011)
Golf Europe Footwear Category Award (2012)
PGA Merchandise Show Best New Product Award (2012)
National Retail Federation Retail Innovator of the Year: Crocs, Inc., President and CEO, John McCarvel (2012)
The classic beach clog was featured in Design Museum's Fifty Shoes that Changed the World book. (2009)
联系方式
- 公司地址:地址:span三里屯路19号院地下一层SLG33b