天津招聘

1. Brief Description

Responsible for the strategic development and implementation of Branding, Marketing and Communication initiatives and plans for both Liner and Logistics businesses across the North Asia region.

Leading the North Asia Marketing team in planning and delivering a broad range of marketing and communications support to all businesses in the North Asia region, with a specific focus on China. This includes marketing communications, customer insights research, media engagement, public relations, corporate social responsibility and employee communications.

Serving as the regional touch point for Corporate Communications and Global Marketing, assisting in rolling out corporate initiatives in North Asia.


2. Key Result Areas

Marketing and communications programs achieve their pre-defined objectives and North Asia's marketing resources and budget are effectively managed against region's business and commercial priorities.

Global merchandising sourcing, production and fulfillment center successfully delivering savings on landed costs basis to the organization at competitive delivery times without compromising production quality.

Strategic messaging and communications position the Group's brands positively in the region, to both external and internal audiences.



3. Key Accountabilities/Duties

Primary responsibilities include:
Provide thought leadership to the regional management and the commercial teams on branding, marketing and communication matters.
Lead the development and implementation of effective and relevant regional marketing and communication strategies and programs to achieve business objectives such as awareness generation, changing perception, public image enhancement, strengthening positioning and messages to specific internal or external audiences, new customer acquisition, customer engagement, etc.
Understand customer perceptions of the Group's brands and services within the region against competition and gather insights on customers' dynamically changing needs, translating them into meaningful and relevant value propositions that position our brands and services positively in the market.
Supervise and manage the creation, designing and updating of generic customer presentations, web content, advisories, marketing collaterals, white papers, case studies and sales support materials to equip commercial teams with relevant, professional and effective sales tools in a timely fashion.
Effectively manage a pool of competent and reliable external vendors such as research agencies, advertising agencies, graphic design agencies, digital marketing agencies, media agencies, event agencies, translators, production houses, printers, etc. to deliver professionally, on time, on budget and meeting project objectives.
Identify, analyze and recommend course of action with, opportunities in media advertising, media interview, event sponsorships and others, making sound decisions based on inputs from relevant stakeholders where necessary.
Localize websites, advertising, collaterals, press release and other communication materials as required, while maintaining overall consistency with global brand image, positioning and messaging.
Perform the role of North Asia region's guardian for all brands under the NOL Group, ensuring that all deliverables meet brand and corporate identity standards.
Establish and run the global merchandising sourcing, production and fulfillment center out of China.
Own the relationship with media, act as the regional contact for media enquiries, build media database, pitch media interviews, develop content and support media engagement efforts across the region.
Ensure effective employee communications within the region, actively seeking out interesting stories within the region and regularly publishing them over the Group's intranet (the Helm).
Participate in global marketing and communications planning and discussions on the region's behalf.
Any other responsibilities and projects as assigned by Director, Global Marketing.

4. Sketch of reporting relationships:

Your Manager/Supervisor Director, Global Marketing (SIN)
Indirect Manager/Supervisor Director, North Asia Government Affairs & Business Development(SHA)
Direct Reports 2x Associates, Marketing & Communications, North Asia (SHA)
Indirect Reports Nil
Key Peers 3x Director/Senior/Manager, Corp Comms (SIN)
2x Managers, Global Marketing (SIN/PHX)
5x Managers/Analysts, APL's Country Marketing Leads (TKY/SEL/TPE/HKG/MNL)
1x Manager, APL Logistics' International Logistics Services Asia Marketing (SIN)
2x Managers, Business Development (SHA)


5. Incumbent specification

Education: Business degree from accredited university, ideally with a specialization in Marketing or Mass Communications.

Experience: Minimum 7 years working experience, with at least 5 years in services marketing, brand building and/or communication roles, primarily in a B2B environment. Must have managerial experience and have worked for multinationals. Prior experience in the transportation and/or logistics industry would be an advantage.


Skill Sets:
Excellent verbal communication skills, especially the ability to convey complex ideas clearly and simply
Ability to write in an interesting and persuasive style for different audiences
High standard of spoken and written English and Mandarin
Well-versed in B2B marketing approaches and tactics
Ability to organize and run events smoothly
Ability to meet tight deadlines and manage multiple projects
Ability to work on own initiative and within budget
Good interpersonal and influencing skills
Good computer literacy, including proficiency in MS Word, Outlook, PowerPoint, Excel
Familiar with Social Media


Desired competencies (typical):
Up-to-date knowledge in B2B marketing
Resourceful, with strong agency/vendor network
Business savvy
International exposure and outlook
Analytical, systematic yet creative
Strategic thinker with a detailed mind
Good time manager
Has initiative and is a self-starter
Continuously seeking to improve
Natural eye for aesthetics
Excellent team leader and player


Desired competencies (nice to have):
Quicker learner
Good mentor, willing to share learnings
Mastery in presentation design
Stickler for continuous improvement

作为一家享誉全球的集装箱海运公司，APL 在中国市场的扩展步伐可以追溯至150多年前，于1867年开创***香港与上海的跨太平洋航线。如今，APL 拥有遍布世界的服务网络，通过在华的27个分支机构将中国市场与全球贸易紧密相连。凭借在华密集的覆盖网络和深厚的行业知识，APL 协助顾客将地区内源源不断的商机牢牢掌握。
APL的优势
1.在华超过 140 年的贸易经验，拥有深厚的当地知识
2.提供稳定的、可靠的航线服务，通过业界领先的船期和紧密无间的全球连通网络，连接中国和亚洲其他地区、澳洲、欧洲、美洲
3.直接***中国超过14个港口，包括世界航运中心上海、香港和服务长江三角洲、珠江三角洲及主要生产区的华南各大港口
4.通过货船、卡车、火车组成繁密的多式联运网络，直达内陆地区
5.位于青岛的合资公司：青岛前湾新联合集装箱码头有限责任公司打造更强大的供应链，强化运输能见度、可控性及高效率
6.遍布中国的分支机构与联络处，为客户提供一流的专业化服务，满足不同运输要求
7.凭借APL的全球网络与第三方物流合作伙伴完善的在华覆盖、先进的全球IT供应链管理服务，实现端到端的无缝运输
8.通过使用创新的信息科技技术使货物动态尽在掌握