天津招聘

Job Responsibilities:

Responsible for planning and execution of store/customer/VIP events, direct marketing, area promotion, catalog/direct mailing programs, CRM and other sales promotion activities to drive sales and traffic.

• Research, develop and implement a Brand and Communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition objectives of the company.
• Lead agencies, vendors and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.).
• Oversee the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
• Manage media relations, research editorial opportunities and build relationships with key industry media.
• Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings.
• Provide monthly reporting to the VP, Business Development. Will include but not be limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forward looking.
• Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
• Budget management. To deliver all marketing activity within the agreed budget.
• Performs related work as required.

Job Requirement:

• BS/BA degree, MS/MA/MBA, preferred but not conditional
• Minimum 6 years sales promotion/marketing experience in retail/ luxury/ fashion industry. Communications and PR experience a plus
• Strong written and verbal communication skills in english and mandarin; korean a plus but not required
• People Management Skills
• Good Analytic Skills
• Critical Thinking
• Multi-Task Oriented
• Good Verbal and Written Communication Skills
• Understanding of the Competitive Market Environment
• Knowledge of Market Trend
• Comprehensive Knowledge of Marketing Practices and Theories

Reports to: General Manager, kate spade china

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