天津招聘

Business Segment

Healthcare Systems

About Us

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Role Summary/Purpose

Drive the definition of complete marketing plan for products & solutions and their implementation based on customer needs via advisory boards, market research and other means to optimize product roadmap & implement NPIs to achieve business goals. The person will work with engineering, clinical leaders, segment marketing leader, central & regional marketing team members to ensure the right product design, and effective & efficient go to market strategy for the NPIs and other solutions.

Essential Responsibilities

• Drive segment growth playbook planning processes/product marketing strategies to ensure market-backed product planning • Apply CECOR (Calibrate, Explore, Create, Organize, Realize) growth framework across the segment for customer needs, product implementation, e.g. NPI, and region-wide product marketing by leveraging Marketing Blueprint. • Drive segment products & solutions from functionality to integration, from look & feel to positioning by working with engineering, industrial design, and regional marketing teams with the help of segment team. • Work with business analyst & central and segment marketing members to develop rigorous business cases for product investments • Work with business analyst, Healtymagination research team, health economics and other teams to define value propositions and plans to ensure the collection of evidence to substantiate the propositions • Coordinate with Marketing Communication leader to define and implement campaign plan and initiatives in the segment across geography around the relevant products and solutions • Support sales force effectiveness via providing training content composed of substantiated & differentiating value propositions around the products & solutions to achieve relevant business cases • Support segment specific Customer Loyalty Programs by combining NPS & other customer feedback into structured processes to maximize IB sales and business-performance metrics per segment. • Support and drive price-tiering for the segment portfolio and drive it for maximized profitability for the relevant products & solutions. • Participate at the annual marketing budget plan, in alignment with overall business segment vision, among regional segment leaders, general manager and finance team. • Adopt marketing best practices to apply to optimize one-GEHC approach to markets & customers.

Qualifications/Requirements

• Bachelor’s Degree in Cardiology, Vascular Imaging, Marketing, Business Administration or Engineering, or equivalent • Deep marketing expertise within medical device industry for 5-10 year• Knowledge of the cardiovascular equipment and medical device market in China • Excellent oral and written communications skills…Influential leadership style• English Fluent• Strong analytical and process skills• Team oriented – ability to motivate and work well with diverse, cross-functional team.

Desired Characteristics

• A master degree or MBA or MD• Clinically relevant domain knowledge• Additional languages to English

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.