Marketing & Communications Manager, Eastern China
上海世邦魏理仕物业顾问有限公司
- 公司规模：150-500人
- 公司行业：物业管理/商业中心
职位信息
- 发布日期：2012-12-24
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位类别：市场企划经理/主管
职位描述
Key Responsibilities/Duties -Marketing & Communications
1. Identify, plan and execute external and internal corporate communications strategies and programs.
2. Develop and manage corporate and client events (e.g. office openings, client seminars etc) to facilitate and reinforce market/brand awareness.
3. Create and update collateral, presentations, brochures, case studies, white papers, web content, newsletters, signage, ads and sales tools.
4. Maintain firm,s branding and visual identity guidelines. Ensure consistent adherence to guidelines for all marketing materials and activities.
5. Develop and implement sustainable media relations programs and advertising strategies/programs, particularly co-branding opportunities; maintain strong relationships with local media and agencies and initiate press releases, media briefings, etc. to regularly raise visibility in the target press outlets.
6. Identify high-profile public speaking opportunities for business leaders to ensure high-level visibility in the local market.
7. Identify and organize CSR and community activities and engage participation of local employees.
8. Promote and encourage employee communications and internal info-sharing (eg staff e-newsletter, brand training for new hires, news bulletins etc.) to ensure consistency of brand-related initiatives for local offices.
9. Effectively source, manage and supervise external vendors and occasional use of agencies.
10. Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated campaigns.
11. Work with regional or global marketing teams to develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media.
12. Work closely and cooperate with the China Marketing & Communications team and the local Managing Directors, Department Heads and Personal Assistants to Managing Directors.
13. Carry out any other assignments as directed by the Head of Marketing & Communications - China and CBRE management
Required Knowledge & Skills
? Demonstrated ability in delivering results -requires skills of a hands-on marketer, with strategic insight, and able to challenge status quo and think out-of-the-box
? Demonstrated experience/education background in a broad marketing role in Advertising/PR, property, financial or professional services;
? Fluent in all aspects of the marketing- brand, media buying, digital, print production, web, outdoor
? Digital savvy and ready
? Strong writing and editing capabilities, specifically business writing, executive communications, creative writing
? Client focused, demonstrating ability to provide quality service and advice within Marcomms arena
? Sound decision making capabilities, demonstrating an ability to create persuasive and compelling recommendations
? Ability to communicate and influence at all levels within the organisation with excellent presentation skills
? Highly organised, with strong attention to detail and flexibility to adapt to changing priorities
? Proficient user of Word, PowerPoint, Excel and refined knowledge of computer tools.
? Proactive, independent, self-motivated and creative.
? Committed, highly flexible, and willing to learn and take up new responsibilities. Able to work under pressure and meet tight deadlines.
? Attention to details
1. Identify, plan and execute external and internal corporate communications strategies and programs.
2. Develop and manage corporate and client events (e.g. office openings, client seminars etc) to facilitate and reinforce market/brand awareness.
3. Create and update collateral, presentations, brochures, case studies, white papers, web content, newsletters, signage, ads and sales tools.
4. Maintain firm,s branding and visual identity guidelines. Ensure consistent adherence to guidelines for all marketing materials and activities.
5. Develop and implement sustainable media relations programs and advertising strategies/programs, particularly co-branding opportunities; maintain strong relationships with local media and agencies and initiate press releases, media briefings, etc. to regularly raise visibility in the target press outlets.
6. Identify high-profile public speaking opportunities for business leaders to ensure high-level visibility in the local market.
7. Identify and organize CSR and community activities and engage participation of local employees.
8. Promote and encourage employee communications and internal info-sharing (eg staff e-newsletter, brand training for new hires, news bulletins etc.) to ensure consistency of brand-related initiatives for local offices.
9. Effectively source, manage and supervise external vendors and occasional use of agencies.
10. Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated campaigns.
11. Work with regional or global marketing teams to develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media.
12. Work closely and cooperate with the China Marketing & Communications team and the local Managing Directors, Department Heads and Personal Assistants to Managing Directors.
13. Carry out any other assignments as directed by the Head of Marketing & Communications - China and CBRE management
Required Knowledge & Skills
? Demonstrated ability in delivering results -requires skills of a hands-on marketer, with strategic insight, and able to challenge status quo and think out-of-the-box
? Demonstrated experience/education background in a broad marketing role in Advertising/PR, property, financial or professional services;
? Fluent in all aspects of the marketing- brand, media buying, digital, print production, web, outdoor
? Digital savvy and ready
? Strong writing and editing capabilities, specifically business writing, executive communications, creative writing
? Client focused, demonstrating ability to provide quality service and advice within Marcomms arena
? Sound decision making capabilities, demonstrating an ability to create persuasive and compelling recommendations
? Ability to communicate and influence at all levels within the organisation with excellent presentation skills
? Highly organised, with strong attention to detail and flexibility to adapt to changing priorities
? Proficient user of Word, PowerPoint, Excel and refined knowledge of computer tools.
? Proactive, independent, self-motivated and creative.
? Committed, highly flexible, and willing to learn and take up new responsibilities. Able to work under pressure and meet tight deadlines.
? Attention to details
公司介绍
世邦魏理仕（纽约证券交易所代号：CBG）总部位于美国加利福尼亚洲洛杉矶，是《财富500强》及标准普尔500强企业，为全球最大的商业房地产服务公司（按2010年的营业额计算）。公司拥有员工约31,000名*，透过全球300多家办事处*为地产业主、投资者及承租者提供综合的地产服务。
世邦魏理仕是逾二百多年经验的全球房地产先驱，透过单一策略顾问提供数以千计可行方案。以亚洲地区内超过五十个办事处为据点，包括柬埔寨、中国、香港、澳门、印度、日本、韩国、马来西亚、菲律宾、新加坡、台湾、泰国及越南，我们能够协助客户发展当地市场，及在迅速发展的市场中带来可见成果。
我们以了解客户业务及研究市场动态为先，致力迎合客户房地产的需求，配合其整体业务指标，在瞬息万变的市场上力求转变，就是我们与客户建立长久关係的原则。世邦魏理仕的全面服务，能满足客户的多方面需要，再加上与世界各地的紧密联系，助您轻易进军不同市场。
*不包括联营公司
世邦魏理仕是逾二百多年经验的全球房地产先驱，透过单一策略顾问提供数以千计可行方案。以亚洲地区内超过五十个办事处为据点，包括柬埔寨、中国、香港、澳门、印度、日本、韩国、马来西亚、菲律宾、新加坡、台湾、泰国及越南，我们能够协助客户发展当地市场，及在迅速发展的市场中带来可见成果。
我们以了解客户业务及研究市场动态为先，致力迎合客户房地产的需求，配合其整体业务指标，在瞬息万变的市场上力求转变，就是我们与客户建立长久关係的原则。世邦魏理仕的全面服务，能满足客户的多方面需要，再加上与世界各地的紧密联系，助您轻易进军不同市场。
*不包括联营公司
联系方式
- 公司网站：http://www.cbre.com/
- Email：anson.xu@cbre.com.cn