天津招聘

1.Take the responsibility to promote direct and indirect e-comm to achieve overall sales target

2. Develop e-commerce MKT/ Trade Marketing strategy and budget management, to achieve the e-commerce business objectives.  Work closely with Brand Marketing Team to ensure E-comm MKT strategies is integrated into Brand Strategies 

3.  Work closely with the other functions (Merchandise, Retail, Wholesaler) in developing regular/seasonal promotion calendar.   Manage and supervise TP in managing marketplace promotion calendar. 

4.  Lead the Content Development for seasonable new product launch and promotion campaign.   Work closely with online retailers to ensure brand equity is properly represented 

5.  Plan, analyze and optimize the spending on campaign & channel to meet the overall e-commerce KPIs and Sales Target with reasonable Return on Investment (ROI).  Supervise and monitor TP implementation and results. 

  (1) Search Engine Optimization/Search Engine Marketing / Cost-per-Sales / Email Newsletter / Display Advertising

  (2)Drive performance for Marketplaces and Brand Sites

6. Support and integrate Brand Digital Marketing Strategy including but not limited to CRM program, Social media campaign, etc.