天津招聘

Develop and deploy brand positioning, strategy and brand experience guidelines (incl. naming guidelines for multi functions across the whole business and touchpoint specifications) to increase HiPhi brand awareness and win the market place.

Lead projects and processes to develop, operate and measure reinforcement of the HiPhi image.

Analyze in collaboration with consumer insights & analytics, to enhance and optimize development of the brand strength and business impact of current strategy and highlights areas for improvement.

Define brand activities that support the full continuum, required to land in the short term and mid & long term (3-5 Years) planning.

Develop brand stories/campaigns leveraging the production capabilities and brand resources.

Lead the creative agency management based on brand strategy and product portfolio, in collaboration with the other departments. Responsible for roster updates and driving active supplier performance

Co-develop and deploy product USP and UBP, brand experience playbooks, to ensure consistency with brand positioning and identity

Active engagement and key point of contact for heads of sales, after-sales, users’ development to ensure in close collaboration, that all touchpoints (both communications and propositions) are on brand

Third party brand-related relationships and support

Define and execute sponsorship and co-branding strategy

Basic Requirement:

1.      8-10 years branding and communication experience

2.      Automotive industry is a must. Luxury and hi-tech industry is a plus.

3.      Cross-function experience, e.g. on strategy, creative and execution function

4.      In-house (premium car brand experience preferred) or agency (global 4A agency experience preferred)

5.      English skill, both writing and speaking, is a plus 

华人运通是一家专注于未来智能交通产业的创新型出行科技公司，以智能汽车、智捷交通、智慧城市“三智”为战略布局。

华人运通主张“以人为本”，从人性化需求出发，依托人性化智慧，以研发创领智能出行技术为基础，从新能源智能汽车的开发和产业化出发，布局智捷交通，并以此为入口为构建智慧城市做贡献，改变人类未来出行。

华人运通最具前瞻性业务布局将聚焦五大板块：全新智能汽车的开发与制造；车辆、充电网络及能源的共享；车联网IoV及先进开放的自动驾驶技术；支持智捷交通的延伸；参与智慧城市的开发和构建。并结合数字化运营服务平台（Digital House），来支持华人运通在智慧城市中众多业务板块的发展。