天津招聘

The Tianjin Juilliard School is seeking an experienced Digital Marketing Manager to help the school increase its brand visibility through expanding its digital presence and the outreach of its digital contents through various forms of communications in the markets of China and geographies beyond. The candidate should have solid experiences in digital marketing with a content marketing focus, ideally years of experiences in leading content creation, and website or social media operations for an education institution or music publication in a managing role. The ideal candidate is expected to have a genuine interest in classical music and very good copywriting skills in Chinese and English. Knowledge and hands-on experiences in video editing can be a plus but not a requirement. The candidate should have fundamental knowledge about mainstream digital marketing approaches, including SEO, SEM, feeds, ppc/dsp/dmp, affiliate programs, social media marketing with Weibo, WeChat, Toutiao, & Zhihu etc. Working closely with the Director of Marketing & Communications of the Tianjin Juilliard School, & Public Affairs teams in Tianjin and New York, the candidate will have the opportunity to participate into the various projects at both strategizing and execution levels and be a part of the imitative to reinvent Juilliard School’s brand success in Tianjin as an brand new and emerging market.

Marketing Operations and Management
1. Proactively assist with and contribute to the development of Tianjin Juilliard School (TJS)’s Standard Marketing Operational Procedures (SOPs) for online communication & content generations
2. Assist with annual integrated MKT work planning & campaign planning, with work planning & budget management responsibilities for online communications & content generations
3. Assist with the building up of the online marketing & content operations Infrastructure under a data-driven approach; assist with the online marketing funnel management, and lead the optimization of the marketing & content operational effectiveness and efficiency based on data analysis and reports
4. Own and be responsible for the development of TJS Marketing Calendar; proactively identify and report opportunities for timely and effective marketing communications
5. Be responsible for digital & Content team talent development, task delegation & performance management
Online Communications
1. Lead TJS online presence building, development & operations, including TJS website portfolio development, TJS promotion webpage page portfolio development, TJS online presence building on mainstream Chinese online portals and social media
2. Lead the exploration of TJS organic & paid online advertisement placement opportunities, including direct placement, SEO/SEM, feeds, DSP, affiliate sites & social etc
3. Lead TJS’s annual online database/EDM marketing campaigns to provide support for branding and student recruitment activities
4. Provide online marketing support for integrated marketing campaign planning and execution
Content Marketing
1. Assist with the development of TJS’s content marketing strategy
2. Own, lead and coordinate the development of TJS PA/Marketing content planning & development system, content creation & generation work plans and implementation
3. Own, lead and coordinate the development & management of TJS MKT Content Database
4. Copywriting, editorial & project management responsibilities for the creation of key marketing content pieces; management and coordination of internal and external copywriters and content contributors
Marketing Research & Management Support
1. Assist with the development of marketing research strategy and the formulation of research report templates; lead the data collection, data analysis and research report drafting
2. Duly attend team and management meetings, provide constructive responses and meeting minutes from digital operational perspectives
3. Provide ad hoc and management support to the PA team, other senior staff and NY colleagues per reasonable requests

任职要求：
1. A graduate from a top Chinese or overseas university with a bachelor or master’s degree
2. Major in English, Digital Media, Marketing Studies, Music Studies, Management Studies, Communications Studies, PR/Journalism, Information Management System, Public Administration or other related majors
3. website/social media/app operations; marketing event planning/management; strong writing skills; knowledge about print/digital design, video editing, classical music a plus
4. Over 6 years working experiences in marketing, online marketing, website/app/social media operations or similar roles
5. Excellent English and Chinese writing and editorial skills; work planning & project management skills; Fluency in English & Chinese; fast and avid learner
6. Strong interest in classical music / Education sectors
7. Ability to communicate, to connect and to win trust

关于美国茱莉亚学院
茱莉亚学院成立于1905年，是表演艺术教育的全球领军者。茱莉亚学院的使命是为来自世界各地才华出众的音乐家、舞蹈家和戏剧演员提供最高水准的艺术教育，使他们充分发挥自己作为艺术家、领导者和国际公民的潜力。茱莉亚学院位于纽约市林肯表演艺术中心。学院授予舞蹈专业、戏剧专业（表演和剧本创作）、和音乐专业（古典、爵士、历史表演和声乐艺术）学士和硕士学位。目前有来自全美44个州、全球42个国家和地区的800多名学生就读。每年学生们在学院的五个剧场举办700多场演出，并在林肯中心的爱丽丝塔利音乐厅、大卫盖凡音乐厅和卡内基音乐厅表演，同时还在纽约、全美和世界各地巡演。除了纽约校区，茱莉亚学院还通过天津茱莉亚学院、从幼儿园到高中各年龄段设置的艺术课程，以及包括“茱莉亚公开课”在内的系列数字教育产品为世界各国艺术爱好者提供表演艺术教育。

关于天津茱莉亚学院天津茱莉亚学院坐落于天津滨海新区于家堡自贸区，天津茱莉亚学院面向全球开展研究生学历教育，大学预科和非学历培训教育，音乐培训和公益性演出。天津茱莉亚学院项目计划2019年秋季开学，经过五年运营期将达到如下规模：在校研究生达240人，大学预科生200人，成人教育及预备项目培训类学生达6000人次。其中开设的三个专业为管弦乐、室内乐和钢琴表演。天津茱莉亚学院独立颁发中美认证的硕士学位，师资由美国茱莉亚学院派出教师及全球招聘的著名艺术家、学者组成。天津茱莉亚学院项目将作为美国茱莉亚学院在亚洲招生面试的唯一考场，以音乐相关表演艺术教育为主，兼具向大众传播高雅音乐、公共表演功能，每年组织世界知名艺术家举办150多场公开表演，让市民欣赏到更多丰富多彩的高雅艺术。
落成后，天津茱莉亚学院将成为年轻音乐家、表演艺术家和舞蹈家汇聚的国际艺术中心，同时也是中国唯一一所颁发美国资质认证的硕士学位的艺术院校。该建筑设计旨在营造公众参与音乐创作和表演的环境，未来还将成为集表演、实践、研究、互动展览和公共服务于一体的文化中心。