天津招聘

Description

• Developing and executing the
  marketing plan for the China service region.
• Working with the Service
  Commercial manager to ensure there are plans in place to achieve regional
  business goals for this segment.
• Analyzing the installed base of
  Tektronix and Keithley customers and devising segment specific (industry,
  product) marketing programs.
• Devising demand generation
  programs to ensure that lead targets are met for China Service
  Business:
• Specifying and devising sales
  tools needed by the SSO sales force
• Devising and executing with
  the support of the China regional marketing team monthly E-marketing
  campaigns to generate sales leads
• Executing direct mail
  programs.
• Newsletter creation.
• Management of direct mail agencies
  as appropriate.
• Control of the schedule and
  budget for all of the above programs
• Ensuring the outbound
  telemarketing team have targeted lists to call.
• Monthly reporting of outcomes
  of marketing activity

Analyzing the Web based content of the Service segment to ensure it is appropriate for customers and optimizes customer response

Qualifications

· Minimum 3 years marketing program management or marketing operations management experience in a B2B industry.

· Experience supervising marcom projects in particular outbound e-comms, telemarketing program development, content production and Web content.

· Experience working with CRM systems and implementing database marketing programs.

· Experience of conducting marketing analysis and market segmentation programs.

· Reasonable English speaking.

· Computer literate (Excel, Word, E-mail)

· Excellent analytical ability

· The ability to multi-task

· Excellent interpersonal skills

泰克公司是促进计算机和通信一体化进程的主要厂商之一。几乎每次您在浏览网站、点击鼠标、使用手机通话或打开电视机时，都会接触到泰克的技术。泰克在各领域赢得了广泛的客户群，在许多以技术创新驰名的业界巨擘的设计中心、实验室以及通信网络之中，都有泰克的技术和产品。泰克推出的各种解决方案在过去这 70 年间，为许多人类重大进步提供了强有力的支持。 医疗、通信、移动、太空，我们的办事处遍布于 21 个国家和地区，致力于为即将创造未来的全球科学家、工程师和技术人员提供服务和支持。

我们思想远大。 我们热爱挑战。 我们崇尚创新。 我们勇于开拓新路，创造改变世界的技术。 您要加入我们吗？

公司地址：
【上海】
- 上海市长宁区福泉北路518号9座
- 上海市浦东新区川桥路1227号
中国大陆地区其他办公地点：北京、成都、西安、武汉、深圳