Marketing Manager
基伊埃(上海)牧业科技有限公司苏州分公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:机械/设备/重工
职位信息
- 发布日期:2012-11-13
- 工作地点:苏州
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:产品/品牌经理
职位描述
· Responsibilities
UndUnderstand the environment of assigned segments and/or products including market size, competitive data, distribution channel and promotion
· Develop and implement plans for increased and new market penetration, including selecting target markets, recommending new products, establishing plans for product promotion, and recommending strategic actions to grow the GEA FT's presence in the segments or products
· Organize and coordinate the company events and relevant Dairy business exhibition
· Takes the leadership for customer awareness, company website update and new products introduction (including content development, marketing campaigns)
· Organizes the marketing activities (including the Dairy exhibition, seminar and relevant activities)
· Update and deliver training materials and case studies to sales force.
· Ensure the routine gathering and reporting of competitive intelligence and action
· Lead and execute the Agriculture Machinery Subsidy and relevant local government subsidy issue
· Translate trends into opportunities, develop competitive advantages, increase sales competitive intelligence around trends, and provide Voice of Customer (VOC) for business execution
· Conduct targeted customer and competitor analysis
Requirements
· Bachelor's Degree from an accredited university or college
· Excellent English skills (oral & written, CET 5-6 +) are required
Minimum of 5 years of marketing or related experience
· Experience in voice of the customer activities
· Ability to formulate winning customer value propositions
· Experienced in customer and competitive analysis
· Customer-centric mindset, able to translate customer issues/needs into profitable business solutions
· Able to effectively interface with and maintain relationships at all levels of internal and external customers
· Strong oral and written communication skills
UndUnderstand the environment of assigned segments and/or products including market size, competitive data, distribution channel and promotion
· Develop and implement plans for increased and new market penetration, including selecting target markets, recommending new products, establishing plans for product promotion, and recommending strategic actions to grow the GEA FT's presence in the segments or products
· Organize and coordinate the company events and relevant Dairy business exhibition
· Takes the leadership for customer awareness, company website update and new products introduction (including content development, marketing campaigns)
· Organizes the marketing activities (including the Dairy exhibition, seminar and relevant activities)
· Update and deliver training materials and case studies to sales force.
· Ensure the routine gathering and reporting of competitive intelligence and action
· Lead and execute the Agriculture Machinery Subsidy and relevant local government subsidy issue
· Translate trends into opportunities, develop competitive advantages, increase sales competitive intelligence around trends, and provide Voice of Customer (VOC) for business execution
· Conduct targeted customer and competitor analysis
Requirements
· Bachelor's Degree from an accredited university or college
· Excellent English skills (oral & written, CET 5-6 +) are required
Minimum of 5 years of marketing or related experience
· Experience in voice of the customer activities
· Ability to formulate winning customer value propositions
· Experienced in customer and competitive analysis
· Customer-centric mindset, able to translate customer issues/needs into profitable business solutions
· Able to effectively interface with and maintain relationships at all levels of internal and external customers
· Strong oral and written communication skills
公司介绍
GEA集团是跨国机械制造集团, 是德国法兰克福股市指标股之一 (G1A, WKN 660200),近几年的年销售额均超过50亿欧元,正式员工超过2.1万人,在其90%经营领域是市场和技术的领导者。主营能源、牧场科技和工程技术领域,旗下拥有众多世界知名的事业部和企业:基伊埃热能技术事业部(巴蒂尼奥热能交换)、基伊埃牧场科技部(德国韦斯伐里亚)、基伊埃排放控制部、基伊埃空气处理部、基伊埃工程技术部、基伊埃制药系统部、基伊埃加工设备部、制冷事业部(格拉索冷冻系统)、基伊埃机械分离机部(韦斯伐里亚分离机)等。截至2008年GEA集团在华的独资企业已达15家,并在上海、苏州、天津、廊坊、芜湖、常熟、太原等地建有7个加工基地。
总部设在德国波恩的德国韦斯伐里亚,作为机械挤奶的先驱,凭借高质量和创新能力,自1926年成功的开发出提桶式挤奶机以来,经历了82年的成功发展,始终是其所经营领域的领跑者。隶属于GEA牧场科技部的德国韦斯伐里亚目前在全球50多个国家拥有分支机构和代理商,客户遍布100多个国家,并有12个生产基地。
2011年,我们在苏州成立了基伊埃牧业科技生产基地,今天作为基伊埃牧场科技部的一员,我们不再仅仅是挤奶设备供应商,同时还提供包括原奶制冷、清洗产品、动物保健、粪污处理设备、牧场管理、牧场规划、设计、咨询等整合的牧场整体解决方案的提供商。我们将继续秉承“严谨诚信”的宗旨,更好地“服务中国”。
总部设在德国波恩的德国韦斯伐里亚,作为机械挤奶的先驱,凭借高质量和创新能力,自1926年成功的开发出提桶式挤奶机以来,经历了82年的成功发展,始终是其所经营领域的领跑者。隶属于GEA牧场科技部的德国韦斯伐里亚目前在全球50多个国家拥有分支机构和代理商,客户遍布100多个国家,并有12个生产基地。
2011年,我们在苏州成立了基伊埃牧业科技生产基地,今天作为基伊埃牧场科技部的一员,我们不再仅仅是挤奶设备供应商,同时还提供包括原奶制冷、清洗产品、动物保健、粪污处理设备、牧场管理、牧场规划、设计、咨询等整合的牧场整体解决方案的提供商。我们将继续秉承“严谨诚信”的宗旨,更好地“服务中国”。
联系方式
- 公司地址:上班地址:北京/上海/天津