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Product Marketing Leader-PET/MR(职位编号:1437691)

通用电气(中国)有限公司 GE China

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司  医疗设备/器械

职位信息

  • 发布日期:2012-12-24
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展主管  

职位描述

Business Segment

Healthcare


About Us

X


Role Summary/Purpose

Essential Responsibilities

Define detailed product performance specifications for new products. Serve a leadership role with R&D teams to ensure that new products reflect key of the intended value proposition. Acquire and assesses customer feedback to determine current satisfaction levels and future product needs/trends. Play a key role in targeting and cultivating key customer and opinion leader relationships. Lead efforts to achieve annual goals of unit sales volume for product line. Develop strategic plans that articulate product life cycles, next generation products, and marketing timing and anticipated competitive positions. Develop pricing strategies and marketing initiatives that maximize company profitability, customer satisfaction, and market penetration. Ensure distribution channels are supported with appropriate selling tools and of collateral describing product features, benefits, proof of performance, competitive comparisons, and financial benefits to the customer. Develop and supports annual operating plans and budgets associated with the product line. Assume responsibility and accountability for all aspects of the product across all functional areas. Establishes and maintains a high level of visibility through public relations, technical societies and relevant regulatory agencies


Qualifications/Requirements

BS Degree in Medical or Biomedical Engineering. 5 plus years experience managing technical products in related markets. Superior communication and business skills. Must have strong technical writing abilities. In depth knowledge of both the technologies and the markets for assigned business segment. Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities. Must be able to communicate effectively on technical, product, and management issues at all levels. Must have a demonstrated ability to successfully lead, motivate and influence others. Ability to travel domestically and internationally. Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.


Desired Characteristics

Experience in Magnetic Resonance(MR) or Nuclear Medical is highly preferred Proven ability to lead a cross functional team in a matrix reporting environment Demonstrated ability and success with market research tools and approaches.

公司介绍

通用电气(GE) 公司是一家全球领先的科技、服务和金融公司,是全球最大的多元化企业,致力于解决世界上最棘手的问题。GE的产品和服务范围广阔,从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明,到金融,客户遍及全球100多个国家,拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门,其中包括:航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.

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