活动营销经理
丹尼尔惠灵顿贸易(深圳)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-10-15
- 工作地点:深圳-南山区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.5-2.5万/月
- 职位类别:产品/品牌经理
职位描述
Daniel Wellington is a Swedish company. We are today a truly global brand who have sold to almost every country world wide and with offices located all around the world. We have since our inception in 2011 challenged the watch industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that only just begun. Join us in our movement, together we engage the world.
If you would like to contribute to our global movement, here is how you can help us to engage the world. One of our biggest success factors in building DW as the company it is today has been through utilizing digital marketing through different channels including ecommerce, social media and other digital media. Now there is an opportunity to be a part of our Marketing Commerce department, our most important function to drive brand awareness and sales in China. We're now looking for a strong Campaign Manager based in Shenzhen, where Daniel Wellington China Stronghold head office is located.
YOUR CHALLENGE:
As Campaign Manager, you will be responsible for planning, coordinating and executing short- and long-term marketing campaigns for the Chinese Market and drive sales to our main channels which includes online marketplaces such as Tmall, our official website, retail stores etc.
- Plan, develop and execute brand and sales campaigns for all sales and marketing channels in China. Key objective is to formulate a holistic campaign plan covering product/merchandising/package/content/advertising to fulfill the campaign business goal
- Manage the execution of campaigns and leverage on other functions and the campaign team to maximize the results
- Follow up from the exercise done to identify all margin-improvement opportunities, to liaison with sales team, design team and finance teams on adherence to roadmap, new plans for improving margins including market development, pricing strategy in line with brand equity, to channeling investment from profitability into brand support
- Align budget priority through Annual Business Plan. Actively made investment adjustment throughout the year according to latest business needs and key learnings from campaign effective analysis
- Keep close monitoring of communication landscape changes, keep tracking shopper insights, and implications to brand strategy
- Champion best practices development / sharing from within and external
- Work with Channels to derive insights from data system
WHO YOU ARE:
- ?5+ years of experience in brand &marketing, especially within lifestyle and fashion industry
- Strong project manager than can coordinate and execute projects involving several stakeholders across departments
- Campaign execution in main marketplaces in China like Tmall
- Communication savvy with in-depth understanding towards Brand Building and Campaign Execution
- Self-starter and entrepreneurial; ability to deal in ambiguity and come up with innovative solutions to achieve goals
- Can effectively communicate (verbal and written) with internal and external stakeholders across all levels, shows a strong ability to influence senior leaders or cross-functional teams
- Both Chinese and English language skills
And you're an even better match if you also have:
- Event planning experience
- Big interest in fashion/watches/accessory
THIS IS #LIFEATDW:
As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building almost everything in-house, are all about constant learning and with that finding our own way of doing business. You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.
职能类别:产品/品牌经理
公司介绍
Daniel Wellington是一间瑞典公司,总部位于瑞典首都斯德哥尔摩。我们是一个全球性的品牌,行销通路几乎涵盖全世界每个国家,目前在全球范围内有七间分部。从2011年创立以来,我们以自身独特的方式挑战手表行业,也一直在不停地寻找愿意与我们一同成长的人才。DW将赋予你施展影响力、发挥自主权的各种可能性,而这段旅程才刚刚开始。加入我们,一起融入世界。
Brand Story
品牌故事
On a trip halfway across the world, founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The *** had a particular fondness for wearing his vintage watches on old, weathered NATO straps. Inspired by his new acquaintance, Filip created his own line of watches - minimalist and refined.
The ***’s name? Daniel Wellington.
品牌创始人Filip Tysander在一次环球旅行中遇到一位气质独特穿着考究的英国绅士,他佩戴着的复古手表搭配有着岁月痕迹的尼龙表带。Filip从这样佩戴尼龙表带的方式中获得灵感,并创立了自己的手表品牌 – 设计简约而精致。
这位英国绅士的名字是?Daniel Wellington。
联系方式
- Email:RecruitAPAC@danielwellington.com
- 公司地址:浙江省杭州市萧山区新塘街道南秀路888号1层DW精品店