Marketing Specialist (Contractor)
亚马逊中国
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2019-02-24
- 工作地点:北京-朝阳区
- 招聘人数:若干人
- 工作经验:2年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展专员
职位描述
*********Please note this is a contractor position*********
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our Amazon CN Marketing team and help define the course of the Amazon business. Amazon's vision is to enable customers globally to find, discover, and buy anything online. Amazon.cn operates along with its affiliate websites, across the globe, delighting millions of customers every day.
We are looking for a smart, metrics and results-oriented individual who will be instrumental in improving customer experience and growing our business. In this role, the Marketing Operations specialist, will support the marketing team to meet organizational goals and initiatives, in providing essential data analyses and reports to Marketing team and management team, and operating critical Marketing related processes. This person will also support the Marketing channel owner and Business Planning Manager on developing and implementing the Go-To-Market model and other key Marketing and Sales related processes by providing necessary data analyses. On top of that, we are also expecting the candidate has the potential to learn and drive marketing activities for the Amazon.cn thru DMP Ads platform, with a specific focus on generating increased ROI with the app. he/she will create and execute effective paid DMP/DSP strategies, launch new marketing programs, build relationships with networks and publishers, and optimize for return on investment and cost efficiency. As part of the CN marketing team you will play an instrumental role as we seek to acquire new high value customers and increase engagement with Amazon via our mobile platforms.
Key Responsibilities
- Provide weekly or monthly Marketing performance analysis and reports: collecting related Marketing data from IT systems, conducting data analysis, and publishing reports to the team on time with no error
- Own various data analysis for management team’s decision making, including sales performance analysis, product line analysis, sales productivity analysis, and marketing activities efficiency etc.
- Manage the data integrity by providing weekly usage reports to Marketing and Marketing managers, and following up with Marketing managers and individual sales to ensure the data integrity
- Establish, implement and measure the effectiveness of DMP/DSP advertising initiatives to drive sales/engagement of the Amazon.cn.
- Design, test and implement new specific programs to generate higher ROI DMP/DSP paid ads
- Track and analyze industry and competitor trends, understand implications for the Amazon Shopping and drive the necessary actions to react to them.
- Manage relationships with agencies and multiple top DSP ad networks (e.g. Tencent, Toutiao. etc).
- Collaborate closely with DMP technical, business, and design teams within Amazon to manage simultaneous time sensitive projects.
- Coordinate with other cross Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising initiatives
Basic Qualifications
· More than two years’ experience in data analytical roles in Finance, Marketing Operations, Market Planning
· Capable of providing correct data analyses under time pressure; Mastery of data analytical tools, e.g. Microsoft Excel, Access
· Self-motivated, data-driven, quick learner
· Strong written and verbal communication skills in English
· Able to operate successfully in a lean, fast-paced organization
· Experience working within a high-growth, technology company would be highly beneficial
· Bachelor’s degree in Business Administration, Finance, Computer Science, Math, or related field
Preferred Qualifications
· Experience in E-commerce environment, high-tech products/marketing preferred.
· Experience working in a fast-paced and highly cross-functional organization.
· Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast.
· On-line digital Marketing program background
简历投递: shanggw@amazon.com
职能类别: 市场/营销/拓展专员
公司介绍
依托亚马逊全球15大站点、***的全球资源和跨境物流体系,亚马逊中国持续推进跨境电商战略。2014年, 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店,致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线,是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。
亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户,以及亚马逊美国、欧洲和日本的数百万企业与机构买家。
亚马逊在全球拥有 175 个运营中心,配备超过 10 万台 Kiva 智能机器人,可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力,亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验,并帮助中国卖家出口海外,拓展国际市场。
亚马逊中国致力于为中国消费者带来完善的阅读体验,点燃中国大众的阅读热情。2012年12月,Kindle中国电子书店正式上线,通过与数百家中国出版机构商和进口书商合作,目前为中国读者提供了超过 70 万册电子书。2013 年 6 月,Kindle 电子书阅读器进入中国市场,随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品,并与全球保持新品同步发售,Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。
联系方式
- Email:cn-proserve-intern-2019@amazon.com
- 公司地址:总部地址: 北京市朝阳区东四环中路56号远洋国际中心A座 (邮编:100025)