天津招聘

岗位职责：

1. Effective segmentation & targeting : Determining which customer segments and customer objectives (e.g. acquisition/new sell, retention, expansion/upsell/cross-sell) will most effectively meet MetLife’s business objectives.

2. Value Proposition development (incl. VAS and CX propositions) : Developing, optimizing and validating the right combinations of product, services, message, price, channel, external partnerships etc. to satisfy new and existing customer needs and maximize business results.

3. Business Case Development: Developing the business cases to validate the value propositions.

4. Pilot Optimization: Develop the pilot execution plan, test & learn plan and metrics , monitor and refine the pilot as necessary to maximize learning and success.

5. Translating business objectives and goals into annual marketing strategies and plans to drive growth, providing structured plans on where to play and how to win and identifying metrics for success.

6. Perform brand purpose and positioning by established MetLife noble purpose and defining differentiating positioning and attributes that drive attraction to the brand globally, regionally and locally.

岗位要求：

1. Bachelor degree or above. 10+ years working experience in consulting firm/insurance or other financial industry, in-depth understanding of Marketing/Strategy/Customer Segmentation.

2. Advanced strategic planning and analytical capability, excellent business acumen, strong project management capability, strong communication skills in both Chinese and English.

3. Proactive working attitude and results driven with great passion.

4. Excellent presentation skills, good teamwork

中美联泰大都会人寿保险有限公司由中美大都会和联泰大都会两家寿险公司合并而来，合并方案于2011年3月获得保监会批准，4月12日获工商行政管理部门核准并正式更名。新公司以上海为法定注册地，并采用北京、上海双总部的运营模式。4月19日，中美联泰大都会人寿保险有限公司在上海正式挂牌成立。凭借美国大都会集团在保险业的丰富经验以及上海联和投资有限公司对中国市场的深刻认识，大都会人寿致力于为中国消费者提供值得信赖和专业的保险方案。大都会人寿通过顾问行销、银行保险、直效行销和团险等多元渠道，为全国各地超过二十多个城市的消费者提供人寿、健康、意外及储蓄型保险产品等保险服务。
原联泰大都会人寿保险有限公司于2005年8月10日在上海正式成立，公司注册资本5亿元人民币（08年追加到7亿元人民币），由上海联和投资有限公司和美国大都会集团下属公司各持50%股份组建而成。
上海联和投资和美国大都会人寿同时是总部在上海的联泰大都会人寿的股东，这样中美大都会人寿与联泰大都会人寿两家公司正式合并。合并后新公司的名称为“中美联泰大都会人寿保险有限公司”，简称“大都会人寿”。