Account Manager-Ecommerce电子商务客户经理
利洁时家化(中国)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-08-08
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:客户经理/主管 渠道/分销经理
职位描述
Roles and Responsibilities
1. Business Context
-The Ecommerce Account Manager reports to the Ecommerce Manager;
-Participate in the development and execution of the company Ecommerce strategy and integrated business plan to achieve company goals;
-Work with multi-functional team to implement the strategy and plan for ecommerce account, monitor and evaluate performance and to deliver business result;
-Responsible for ecommerce customer management, build strong partnership and strategic collaboration;
-Participate in ecommerce & digital marketing joined activities to drive maximum synergy across different digital consumer touch points;
2. KPI
-Net Revenue, P&L and market share on on-line platform
-Execution on job to be done as plan
-Deliver reasonable ROI on specific activities such as digital investment.
C. Strategy
-Participate in the development of ecommerce strategy and long term business plan;
-Develop creative promotion mechanism cross segments for brands with ecommerce strategic insight.
-Implement strategic new channel developing model
D. Ecommerce account management
1. Responsible for joint business plan development and negotiation for ecommerce account;
2. Negotiating and aligning monthly promotion activities with ecommerce account
3. Responsible for the account trade spending and to deliver monthly target:
4. Provides monthly forecast on SKU level by account by warehouse, manager inventory for ecommerce account.
5. Manage and handle daily product orders with vendor manager of ecommerce account.
6. In charge of account AR checking and make sure direct account payment in time.
7. Execution promotion plans for exist segments and new products accordingly for each account.
8. Review and discuss product listing with vendor manager of ecommerce account and set up event schedule.
9. In charge of digital related investment, such as banner, EDM, online video, SNS, official sits, etc. to drive traffic to account platform.
10.Strengthen efficient management of online 4P according to etailing 4P guideline, maintenance products A+ content and improve SEO and conversion rate.
11.Identify new channels and opportunities to distribute via online.
12. Handle sales tools, such as CTS booking, Activities grid, weekly activities review, monthly review, quarterly sales desk, etc.
Major Challenges
1. Achieve sustainable growth of both GM and NR in competitive environment.
2. Provide appropriate responds to the needs of each account and maintain close cooperation with them.
3. Effectively improve and manage RB product recognition in a fiercely competitive market.
4. -Effective networking and communication with internal and external key interfaces
Requirements and Skills
1. Required Knowledge/Skill s
Excellent insight and understanding of customer/consumer and market situation
Analytical skill to develop strategy and tactics
Good Presentation/Communication Skill
MS Office program skill
Good commend of English
Experienced in , working in or cooperating with ecommerce pure players such as Amazon, Yihaodian, 360buy, Dangdang and TMall as plus
2. Required Attitude/Ability
Commitment
Interpersonal skill
3. Required Job Experience : 5-6 yrs
At least 3 years sales experience in consumer industry, multinational company and logistic company is preferable
Additional job experience in marketing and trade marketing is preferable
4. Required Education
Bachelor's degree at University
1. Business Context
-The Ecommerce Account Manager reports to the Ecommerce Manager;
-Participate in the development and execution of the company Ecommerce strategy and integrated business plan to achieve company goals;
-Work with multi-functional team to implement the strategy and plan for ecommerce account, monitor and evaluate performance and to deliver business result;
-Responsible for ecommerce customer management, build strong partnership and strategic collaboration;
-Participate in ecommerce & digital marketing joined activities to drive maximum synergy across different digital consumer touch points;
2. KPI
-Net Revenue, P&L and market share on on-line platform
-Execution on job to be done as plan
-Deliver reasonable ROI on specific activities such as digital investment.
C. Strategy
-Participate in the development of ecommerce strategy and long term business plan;
-Develop creative promotion mechanism cross segments for brands with ecommerce strategic insight.
-Implement strategic new channel developing model
D. Ecommerce account management
1. Responsible for joint business plan development and negotiation for ecommerce account;
2. Negotiating and aligning monthly promotion activities with ecommerce account
3. Responsible for the account trade spending and to deliver monthly target:
4. Provides monthly forecast on SKU level by account by warehouse, manager inventory for ecommerce account.
5. Manage and handle daily product orders with vendor manager of ecommerce account.
6. In charge of account AR checking and make sure direct account payment in time.
7. Execution promotion plans for exist segments and new products accordingly for each account.
8. Review and discuss product listing with vendor manager of ecommerce account and set up event schedule.
9. In charge of digital related investment, such as banner, EDM, online video, SNS, official sits, etc. to drive traffic to account platform.
10.Strengthen efficient management of online 4P according to etailing 4P guideline, maintenance products A+ content and improve SEO and conversion rate.
11.Identify new channels and opportunities to distribute via online.
12. Handle sales tools, such as CTS booking, Activities grid, weekly activities review, monthly review, quarterly sales desk, etc.
Major Challenges
1. Achieve sustainable growth of both GM and NR in competitive environment.
2. Provide appropriate responds to the needs of each account and maintain close cooperation with them.
3. Effectively improve and manage RB product recognition in a fiercely competitive market.
4. -Effective networking and communication with internal and external key interfaces
Requirements and Skills
1. Required Knowledge/Skill s
Excellent insight and understanding of customer/consumer and market situation
Analytical skill to develop strategy and tactics
Good Presentation/Communication Skill
MS Office program skill
Good commend of English
Experienced in , working in or cooperating with ecommerce pure players such as Amazon, Yihaodian, 360buy, Dangdang and TMall as plus
2. Required Attitude/Ability
Commitment
Interpersonal skill
3. Required Job Experience : 5-6 yrs
At least 3 years sales experience in consumer industry, multinational company and logistic company is preferable
Additional job experience in marketing and trade marketing is preferable
4. Required Education
Bachelor's degree at University
公司介绍
利洁时是一家使命担当和奋斗目标驱动的企业,我们的使命是“通过卫生防护,健康疗护,营养守护,竭力创造更洁净、更健康的世界”;在这一使命指引下,我们的奋斗目标是“让人们平等地享有高品质的卫生、健康和营养”。
利洁时旗下拥有众多深受消费者信赖的知名品牌,涵盖卫生、健康和营养三大品类,其中包括美赞臣旗下各品牌(蓝臻/Enfinitas、铂睿/Enfamil、安儿宝Enfagrow、亲舒/Gentlease、安敏健/Nutramigen、学优力/NutriPower、致沛)、诺洛芬/Nurofen、使立消/Strepsils、嘉胃斯康/Gaviscon、美清痰/Mucinex、杜蕾斯/Durex、Clearasil、乐守/Lysol、滴露/Dettol、薇婷/Veet、亮湃/Harpic、Cillit Bang、Mortein、亮碟/Finish、渍无踪/Vanish、Calgon、护丽/Woolite、Air Wick等。
全球消费者平均每天购买2,000万件利洁时产品。利洁时始终满怀热诚地持守以下准则:消费者优先、以人为本;坚持探索新机、寻求发展;坚持打造成功、共享共赢;坚持精益求精、追求卓越。我们终坚持做正确的事。
利洁时在世界各地有43,000多位来自不同文化、才华横溢的员工。我们正在共同努力,为实现公司使命、创造更洁净的世界、成就更平等的社会不断奋进前行。
关于利洁时(家化)
开发极具潜力的市场,始终是利洁时公司投资的核心战略之一。1995年利洁时来到中国,在广州成立了***家合资企业-利高曼(广州)有限公司,1996年与湖北活力28集团合资组建了湖北活力美洁时洗涤用品有限公司,从此扎根荆州,开始了利洁时投资中国市场的历程。随着中国国际地位的提升,在加大投资及完成中国区域资源整合的同时,利洁时更坚定了在中国投资的信心。2006年,在中国成立了利洁时家化(中国)有限公司(利洁时全球全资子公司)。为了使中国区的工厂真正成为国际生产基地,几年来利洁时在中国的投资势头不减,在组织结构调整和人员配备方面更是格外重视。2010年随着利洁时全球收购了SSL集团,利洁时在中国增加了新的产品品牌,工厂以及团队。
利洁时旗下拥有众多深受消费者信赖的知名品牌,涵盖卫生、健康和营养三大品类,其中包括美赞臣旗下各品牌(蓝臻/Enfinitas、铂睿/Enfamil、安儿宝Enfagrow、亲舒/Gentlease、安敏健/Nutramigen、学优力/NutriPower、致沛)、诺洛芬/Nurofen、使立消/Strepsils、嘉胃斯康/Gaviscon、美清痰/Mucinex、杜蕾斯/Durex、Clearasil、乐守/Lysol、滴露/Dettol、薇婷/Veet、亮湃/Harpic、Cillit Bang、Mortein、亮碟/Finish、渍无踪/Vanish、Calgon、护丽/Woolite、Air Wick等。
全球消费者平均每天购买2,000万件利洁时产品。利洁时始终满怀热诚地持守以下准则:消费者优先、以人为本;坚持探索新机、寻求发展;坚持打造成功、共享共赢;坚持精益求精、追求卓越。我们终坚持做正确的事。
利洁时在世界各地有43,000多位来自不同文化、才华横溢的员工。我们正在共同努力,为实现公司使命、创造更洁净的世界、成就更平等的社会不断奋进前行。
关于利洁时(家化)
开发极具潜力的市场,始终是利洁时公司投资的核心战略之一。1995年利洁时来到中国,在广州成立了***家合资企业-利高曼(广州)有限公司,1996年与湖北活力28集团合资组建了湖北活力美洁时洗涤用品有限公司,从此扎根荆州,开始了利洁时投资中国市场的历程。随着中国国际地位的提升,在加大投资及完成中国区域资源整合的同时,利洁时更坚定了在中国投资的信心。2006年,在中国成立了利洁时家化(中国)有限公司(利洁时全球全资子公司)。为了使中国区的工厂真正成为国际生产基地,几年来利洁时在中国的投资势头不减,在组织结构调整和人员配备方面更是格外重视。2010年随着利洁时全球收购了SSL集团,利洁时在中国增加了新的产品品牌,工厂以及团队。
联系方式
- 公司地址:地址:span东莞市区