E-marketing specialist (Contractor)
惠氏制药有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-01-12
- 工作地点:上海
- 招聘人数:1人
- 工作经验:1年经验
- 学历要求:本科
- 职位类别:市场助理 产品/品牌专员
职位描述
1. Plan and execute annual traffic planning and full year traffic efficiency optimization in EC in-site (including Ali/JD and etc)
1) Well plan and execute analyzing on traffic effectiveness
2)Well plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.);
3) Work as the contact window of ecommerce traffic management.
4) Catch up EC platform latest media trend to adapt into regular traffic plan
2. Plan and execute search result optimization on Tmall and JD
1) Identify the search optimization strategy , KPIs and plan through deep understanding search key influential factors and improvement opportunities
3. Plan and execute display optimization on Tmall and JD, especially well execute in Tmall data bank
1) Deep understanding and well execute analyzing on Tmall databank
2) Well plan and execute recruiting new consumers to expand brand High-potential users
4. Design Materials for in-site EC touchpoints
Requirements:
1. Easy going and warm-hearted, happy to help & collaborate, strong passion on e-commerce & marketing, good sense of social trend and advertisement.
2. Good learning agility and accountability. Strong ‘own it’ mindset. Comfortable to work under fast-paced environment.
3. 1-3 relevant working experience in MNC background brand team, marketing, advertisement agencies will be preferred.
4. Good writing, editing skill will be preferred.
5. Well-trained professional way of working, good communication skill.
公司介绍
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联系方式
- Email:chk.recruitment@gsk.com
- 公司地址:地址:span东莞