市场营销经理
英维沃珍宝(天津)宠物用品有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-01-15
- 工作地点:北京
- 招聘人数:若干人
- 工作经验:无工作经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:6-8千/月
- 职位类别:市场/营销/拓展经理
职位描述
RESPONSIBILITIES
As a center of promotion strategies and inter-channel trade term management. Develop a trade activity plan for each distribution channel,
work closely with marketing and sales team to plan, develop and execute trade marketing campaign aligning with brand strategy, channel strategy and sales strategy to achieve business objective;
Develop strategies for the sales channels to increase the sales to end consumer in the points of sale using information from internal and external sources and in full alignment with the Marketing or Brand Plans, to ensure the sellout in the different layers of clients.
- Promotion strategy and plan by channel and control budget management
- Develop and implement the Trade marketing Strategy for all Channels based on Channel and Category insight
- Develop & Implement effective annual channel activity calendar aligned with Marketing and Sales
- Establish and execute by channel/category promotion strategy within the allocated annual budget and Trade terms of each channel to contribute to the achievement of revenue target
- Consumer / shopper Time, Place and Occasion needs study by channel and Pricing/Sizing for Time, Place and Occasion needs
- Establish distribution goals and implementation guidelines based on brand strategy to maximize sales
- Ensure the implementation of new product launch in the Channels and Points of Sales
Ensure effective annual exhibition plan and execution.
THE SUCCESFULL APPLICANT
- Education: Bachelor's Degree Degree in Economic and administrative areas is preferred
- Experience: 5-8years experience in trade marketing, brand management or sales FMCG company is mandatory Pet Care companies experience is a bonus
- Special requirements: Market Information Management Tools Fluent English in speaking and writing
- Specific Knowledge and Skills: Market understanding and insights Strategic planning Analytical approach and Numerical Analysis Decision-making and focus on results Communication and Personal relationships Organization and leadership, staff development Frustration Tolerance Resolution of problems Work under pressure and sense of urgency
- Computer Skill:
- Good at PowerPoint and Excel and Project or equivalent software CRM tools knowledge and use
职能类别: 市场/营销/拓展经理
公司介绍
公司
Established in 1991, Sanpo is a company that ranks among the top 10 pet food producers in China. The company employs ca. 270 people, has a production plant in Tianjin and sales offices in the country's top 10 cities.
珍宝公司成立于1991年,是中国十大宠物食品生产商之一。该公司拥有270名员工,在天津有一家生产工厂,在中国10大城市设有销售办事处。
Sanpo, a well-known company in the Chinese market, has developed a wide distribution network and online business that offer a wide portfolio of products that covers the main market segments and serves more than 10,000 points of sale (pet stores, shops, own e-commerce platform) in 31 provinces.
珍宝是中国宠物行业知名公司,拥有广泛的分销网络和在线业务,提供涵盖主要细分市场的广泛产品组合,在31个省份拥有超过10000个销售点(宠物商店、商店、自有电子商务平台)。
ABOUT THE PARENT COMPANY
总公司发展历程
NEOVIA ranks among the world leaders in nutrition and animal health and stands apart with strong international development working in seven main activities: Complete feed, Firm services and premixes, Animal health, Additives, Analysis laboratories, Aquaculture and Pet Care.
NEOVIA集团在世界营养和动物卫生领域名列前茅,着眼于国际开发合作,七个主要发展方向:全价料、坚实的服务和预混合、动物保健、添加剂、分析实验室、水产养殖和宠物护理。
The company’s long-standing presence in France, a benchmark market with advanced know-how and high standards, is accompanied by a dynamic international growth policy. The company boasts significant presence around the world, in countries that have already become key growth sources.
该公司长驻法国,拥有先进技术和高基准的市场,同时也有一个持续的国际增长策略。该公司在世界各地拥有大量的业务,这些国家已经成为关键的增长来源。
A pioneer in animal feed and health with over 60 years’ expertise, Neovia is a leading world player in the sector with 7700 employees and an international footprint spanning over 28 countries, where the group manages 72 factories and 11 R&D centers.
NEOVIA是动物饲料和健康领域的先驱,拥有超过60年的专业知识。该公司拥有7700名员工,在全球覆盖超过28个国家,拥有72家工厂和11个研发中心。
Asia Division: A turnover in the region of 330 million with approximately 1500-strong workforce, ten legal structures located in several countries and 12 production units.
亚洲地区:营业额为3.3亿欧元,拥有约1500名员工,建立了10个分公司,12个生产工厂。
Alon. It has supported several expansion projects in that region in the past two years including a new plant in Indonesia, a facility and river loading dock in Vietnam and two plants in the Philippines.
与拉丁美洲和非洲一样,亚洲是该公司的三大重点投资领域之一。过去两年里,它支持了该地区的几个扩建项目,其中包括在印度尼西亚的一个新工厂、越南的一个设施和河流装载码头,以及菲律宾的两家工厂。
联系方式
- Email:Xiaoxiu.Ding.Contractor@adm.com
- 公司地址:地址:span科韵路北,思源路东,欧维力生(山东)动物营养品有限公司。