天津招聘

Introduction:

Amazon, (www.amazon.com) a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in the United Kingdom, Germany, France, Japan, Canada, Italy, and China (Joyo.com) and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet. Amazon.com brand has become synonymous with a superior level of convenience, selection, low prices, and customer service.

At Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover virtually anything they want to buy online. We've invested more than $2 billion in technology and content to date to solve some of the most complex technical challenges in distributed systems, operations, data mining, optimization, scalability, security and algorithms.

At Amazon, we hire the world's brightest minds and offer them an environment in which they can relentlessly improve the experience for our customers. We want you to help share and shape our mission to be Earth's most customer-centric company. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of our DNA. We do this every day by solving complex technical and business problems with ingenuity and simplicity. We're making history and the good news is that we've only just begun.


Amazon is searching for a superstar Marketing Specialist to help build awareness of and grow its Corporate Gift Card business in China. If successful at meeting our high hiring bar, you'll be part of the B2B Gift Card team which is responsible for growing the Amazon Gift Card business through corporate channels.

The position is based in our Beijing office and will be responsible for developing B2B marketing strategies and tools that support lead generation, product awareness and education, product launches, events, and customer communication. As the Marketing Specialist, you will work with stakeholders internal and external to Amazon including: customers, product managers, distribution partners, vendors, finance, tax, and legal teams to facilitate client development and sales growth. You will work with these groups to assess competitive markets and analyze business needs to define and execute the marketing strategy, and support your team in achieving ambitious goals.

Responsibilities

Define and execute marketing programs and campaigns that generate market segment awareness and educate prospective business users of Amazon Gift Cards.
Generate awareness, empower the sales team, and conduct lead capture and lead warming campaigns.
Compile, analyze, and present performance metrics; identifying opportunities for new and enhanced campaigns
Create marketing collateral and tools for the team to support their interaction with Clients
Basic Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field required
Experience in technology services, e-commerce marketing, or related field
Experience with software and editing tools (Excel, basic HTML, Photoshop for example)
Fluent in Chinese and English - written and spoken
? Preferred Qualifications

The ideal candidate will have experience in creating and managing execution of marketing campaigns for products/services addressing the value proposition to businesses.
Experience in B2B technology services or financial services marketing, exceptional customer focus, and an entrepreneurial spirit.
Effective in working across organizational boundaries to define, manage, and prioritize work
Demonstrated success in planning innovative and targeted marketing programs and campaigns that generate results.
Experience with multiple marketing vehicles, including email, events, online/offline advertising, and a bill of materials for direct sales.
Excellent written and verbal communications skills with demonstrated copywriting experience.
Great organizational skills and a strong focus on using data to make decisions
Experience with international product/service launches highly desired
MBA/other advanced degree desired

亚马逊于 2004 年进入中国，秉承“顾客至尚”的理念，不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务，Kindle 电子书阅读器和电子书，亚马逊物流运营和亚马逊云计算服务（AWS）。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系，亚马逊中国持续推进跨境电商战略。2014年， 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店，致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线，是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户，以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心，配备超过 10 万台 Kiva 智能机器人，可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力，亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验，并帮助中国卖家出口海外，拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验，点燃中国大众的阅读热情。2012年12月，Kindle中国电子书店正式上线，通过与数百家中国出版机构商和进口书商合作，目前为中国读者提供了超过 70 万册电子书。2013 年 6 月，Kindle 电子书阅读器进入中国市场，随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品，并与全球保持新品同步发售，Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。