天津招聘

Job description:

The Marketing and Communications Manager is responsible for running the overall marketing function across our three brands.

Responsibilities include but not limited to planning, directing and coordinating the following marketing activities for the business:

· Promotions

· Events

· Advertising

· Media and PR

· Website & Digital

· Membership

· Merchandise



? Determine marketing strategy and business goals to ensure return on investment for all activities.

? Develop and execute marketing plans and programs, both short and long term, to ensure the profit growth and expansion of company products.

? Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.

? Plan and oversee the organization's advertising and promotion activities.

? Manage stakeholders including, but not limited to, web agencies, journalists, charities, suppliers, events companies.

? Provide brand counsel to the COO and CEO as part of leadership responsibilities for the function.

? Ensure effective control of marketing results and perform corrective action in order to achieve marketing objectives within designated budgets.

? Evaluate market reactions to advertising and promotion programs, to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

? Prepare marketing activity reports.


Qualifications:

· A minimum 5-7 years experience in marketing and communication with demonstrated experience and successful results in delivering marketing and communications campaigns.

· Experience in all aspects of developing and maintaining marketing strategies.

· Technical marketing skills.

· Proven experience in customer and market research.

· Experience with relevant marketing software applications.


Language skills:

· Ability to read, analyze, and interpret marketing materials, financial reports, and legal documents.

· Ability to write press releases, articles, web copy and business documents.

· Ability to effectively present information to management, public groups, external agencies.

· English fluent (essential) Mandarin (preferred)


Reasoning ability: Ability to define problems, collect data, establish facts, and draw valid conclusions.


Key competencies:

· excellent written and verbal communication skills

· organization and planning

· problem analysis and problem-solving

· team-leadership

· formal presentation skills

· persuasiveness

· adaptability

· innovative

· decision-making

· collaborative

1.蓝蛙西餐厅酒吧，（以下简称“蓝蛙”）隶属于欧洲著名餐饮集团AmRest公司。 AmRest集团是遍布中欧和东欧的独立餐厅连锁运营商，迄今足迹已经遍布全球26个国家, 公司一直基于特许经营和合资合作关系，开发了一系列优秀品牌，包括星巴克、汉堡王、肯德基、必胜客、蓝蛙等领先品牌。Amrest 门店数量达到2200多家, 全球员工45,000多名。
2.蓝蛙起始于2003年，以上海为起点，至今遍布全中国18个城市，70余家门店，主要在中国一、二线城市的中心地段以及城市周边高档社区，为现代人提供全天候的西餐及服务。作为西餐品牌，透过强化品牌的特色定位【现代美式炙烤专家】，严选优质食材，融合多国风味料理手法呈现出现代美式炙烤的多样性，搭配主厨秘制酱料，专业的厨师团队及炙烤设备，提供消费者美式休闲的体验。
3.蓝蛙多年植根本土市场，因为热爱，我们从未停下发展的脚步，我们坚信一切皆有可能，励志成为中国排名靠前的西式休闲连锁餐饮品牌。
4.蓝蛙大学：
a)蓝蛙为不同级别的员工设计了个性化的学习和发展课程，旨在帮助每一位员工提高他们的技能水平，迎接不同的挑战，创造一个个万事皆有可能的奇迹。
b)蓝蛙中国大学和欧洲总部的AMU（AmRest University)，拥有先进、国际化和各级别的培训课程，帮助不同级别人员的专业和能力技能和领导力技能的提高。
c)IDP个人发展计划包括：高潜力员工发展计划，管培生计划，量身制定培训发展计划。