天津招聘

Digital Marketing Specialist/数字营销专员

The Role & Key Responsibilities:

The Digital Marketing Specialist will be responsible for the support and implementation of Asics digital marketing and advertising programs including Asics official site, campaigns, SEM/SEO, and other digital media programs.

He or she will have working knowledge of a variety of web disciplines, including website design, optimization and analytics, SEO, SEM, lead generation, vendor management and a combination knowledge on social media, other digital platforms

Key responsibilities include:

1. Official site content maintenance: update and monitor, find new method; update promotion information according to company marketing strategy; make out e-advertisement;

2. E-newsletters: edit, write, compose, make-up; Technology presentation video: make-up and upload; HQ advertizing/newsletter translation and distribution

3. SEM /SEO: research, build, and refine keyword lists that reflect and support business requirement. Continuously SEO optimization.

4. To support and monitor the digital campaign, ensure all the programs are well updated and executed.

5. Develop and implement campaign creative, content and execution.

6. To follow up e-commerce platform material preparation and ensure the information is updated and correct.

7. To collect competitor's online campaign information and prepare report accordingly.

8. Work with digital marketing manager to improve the social media presence and performance.

Required Skills and Experience:

1. Familiar with digital media communication planning and implementation process

2. Bachelor degree and at least 1 years experience on digital marketing

3. Solid online media knowledge and sensitive with online news and activities

4. Familiar with micro-blog/blog applications, media resources of BBS, BLOG, SNS, video vertical background preferred.

5. Fluent in English writing and speaking

ASICS，一个为全球运动爱好者所熟知的名字，早在1949年，始创人鬼塚喜八郎先生在日本神户的家庭工厂中，制造出***双跑鞋开始，就不断致力于运动鞋及体育用品的开发制造．而他创立的ONITSUKA TIGER，自1956年奥运会开始，所研发制造出的运动鞋就已受到世界各地体育健儿的喜爱与推崇。

1970年，TIGER已成为美国***的跑鞋生产商，70%以上的著名选手都穿上TIGER鞋，叱咤体坛。77年鬼塚先生为使产品走向更多元化，提高产品的性能，即力邀经营理念相同的制衣厂、器械厂成立了具国际规模的新公司，ASICS正式诞生！

在经营理念方面，六十九年来，ASICS始终以高科技及高品质生产出最符合运动员需求的产品而自豪。尤其注重于运动鞋性能的运用，在技术上不断改善和提升：如神奇的ASICS GEL、IGS系统、AHAR等材料的使用，使ASICS运动鞋的质量不断提高，穿着者也得到更多进步，创造更好的成绩。

在运动类服饰开发与设计方面，ASICS也设计出许多独特的产品，加上最著名的慢跑鞋、室内鞋及各项专业运动鞋，都在全球各地掀起热潮，而ASICS的爱好者更早已遍布全球，并在不断增加之中。ASICS已成为世界级运动品牌的领导者之一。

“健全的精神寓于健强的体魄”，ASICS将持续以此不变的理念，为全球运动品牌爱好者提供更完美的运动系列产品。同时，ASICS为每位员工提供广阔的发展空间，现因业务需要诚聘所述人员。