Assistant Brand Manager
广州邓盛柏资讯科技顾问有限公司
- 公司规模：150-500人
- 公司性质：外资(非欧美)
- 公司行业：互联网/电子商务
职位信息
- 发布日期：2018-03-30
- 工作地点：北京-朝阳区
- 工作经验：5-7年经验
- 学历要求：大专
- 语言要求：英语
- 职位月薪：1.5-2.5万/月
- 职位类别：产品/品牌主管 产品/品牌经理
职位描述
Responsibilities
l Develops and updates consumer portrait, consumer engagement funnel for her/his brand Activates Brand Essence
l Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
l Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
l Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
l Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
l Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
Requirement
l Minimum 4 years experience in marketing or 4 years in other function ideally in Trade Marketing at FMCG.
l Experience working in cross functional teams.
l Experience with Digital Marketing or E-commerce is a plus.
职能类别： 产品/品牌主管 产品/品牌经理
关键字： 策划 品牌 推广
公司介绍
联系方式
- 公司地址：地址：span天河路242号