Promotion Manager
Ashley爱室丽家居
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:家居/室内设计/装潢 批发/零售
职位信息
- 发布日期:2018-02-09
- 工作地点:上海-普陀区
- 工作经验:无工作经验
- 职位月薪:1-3万/月
- 职位类别:市场/营销/拓展经理
职位描述
JOB DESCRIPTION:
Responsible for supervising promotions programs to incentivize the point-of-purchase. Combines advertising with promotional deals to entice consumers and clients to buy products.
ESSENTIAL DUTIES:
®Work with sales departments to create promotions.
®Work alongside product development team to incorporate promotions after product is complete.
®Send promotions through direct mail, inserts in publications, online advertisements, in-store displays, product endorsements, or other special events.
®Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
®Determine length and timing of promotions.
®Use social media sites such as wechat, weibo etc to promote discounts and coupons.
®Plan advertising campaigns.
®Measure promotions effectiveness and optimize if needed.
®Coordinate staff members who create and deliver ads.
®Create, review, approve, and revise copy.
®Oversee media buying.
®Approve agency plans.
®Work with sales staff to generate ideas for the campaign.
®Oversee creative staff.
®Prepare cost estimates for campaigns.
®Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
®Oversee licensees’ accounts.
®Approve changes to budget as needed.
®Identify potential markets.
REQUIREMENT:
4-6 years’ Marketing/Brand or 5-7 years’ advertising agency
Education: Bachelor’s Degree in Marketing or related field
Language: Bilingual, reading, written and oral English is required
Traveling is required
职能类别: 市场/营销/拓展经理
关键字: Greater leadership, Global connection
公司介绍
Ashley爱室丽家居于1945年创立于美国,是在全球123个国家受到尊重的家居品牌,2017年度销售额超40亿美金。Ashley全球制造和配送中心厂房占地达121万平方米,拥有超过30年的全球制造和物流经验。
Ashley全球拥有超过30,000名员工,20,000个销售点,并开设600多家Ashley Furniture Homestore,每年销售超3,000万件家具。
2012年,爱室丽家居加快国际零售业务的扩张,进军中国零售市场,目前已在上海、苏州、杭州开设多家直营门店及全国各地100多家经销商门店。
Ashley爱室丽希望中国消费者能与世界其他地区的消费者一样,共同体验Ashley爱室丽兼具美式风情和国际化设计理念的家居产品。值得信赖,出众品质,时尚风格,丰富选择,全屋解决方案和优质服务是Ashley爱室丽的品牌支柱,也是消费者相信我们的原因。现在Ashley爱室丽家居诚邀热情,积极,阳光的零售界精英与我们共创未来!
公司网站:http://www.ashley.cn/
联系方式
- Email:jowang@ashleyfurniture.com
- 公司地址:上班地址:真北路788号近铁城市广场