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Promotion Manager

Ashley爱室丽家居

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:家居/室内设计/装潢  批发/零售

职位信息

  • 发布日期:2018-02-09
  • 工作地点:上海-普陀区
  • 工作经验:无工作经验
  • 职位月薪:1-3万/月
  • 职位类别:市场/营销/拓展经理  

职位描述

JOB DESCRIPTION:

Responsible for supervising promotions programs to incentivize the point-of-purchase. Combines advertising with promotional deals to entice consumers and clients to buy products.


ESSENTIAL DUTIES:

®Work with sales departments to create promotions.

®Work alongside product development team to incorporate promotions after product is complete.

®Send promotions through direct mail, inserts in publications, online advertisements, in-store displays, product endorsements, or other special events.

®Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.

®Determine length and timing of promotions.

®Use social media sites such as wechat, weibo etc to promote discounts and coupons.

®Plan advertising campaigns.

®Measure promotions effectiveness and optimize if needed.

®Coordinate staff members who create and deliver ads.

®Create, review, approve, and revise copy.

®Oversee media buying.

®Approve agency plans.

®Work with sales staff to generate ideas for the campaign.

®Oversee creative staff.

®Prepare cost estimates for campaigns.

®Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.

®Oversee licensees’ accounts.

®Approve changes to budget as needed.

®Identify potential markets.


REQUIREMENT:

4-6 years’ Marketing/Brand or 5-7 years’ advertising agency

Education: Bachelor’s Degree in Marketing or related field

Language: Bilingual, reading, written and oral English is required

Traveling is required

职能类别: 市场/营销/拓展经理

关键字: Greater leadership, Global connection

公司介绍


Ashley爱室丽家居于1945年创立于美国,是在全球123个国家受到尊重的家居品牌,2017年度销售额超40亿美金。Ashley全球制造和配送中心厂房占地达121万平方米,拥有超过30年的全球制造和物流经验。

Ashley全球拥有超过30,000名员工,20,000个销售点,并开设600多家Ashley Furniture Homestore,每年销售超3,000万件家具。

2012年,爱室丽家居加快国际零售业务的扩张,进军中国零售市场,目前已在上海、苏州、杭州开设多家直营门店及全国各地100多家经销商门店。

Ashley爱室丽希望中国消费者能与世界其他地区的消费者一样,共同体验Ashley爱室丽兼具美式风情和国际化设计理念的家居产品。值得信赖,出众品质,时尚风格,丰富选择,全屋解决方案和优质服务是Ashley爱室丽的品牌支柱,也是消费者相信我们的原因。现在Ashley爱室丽家居诚邀热情,积极,阳光的零售界精英与我们共创未来!

公司网站:http://www.ashley.cn/

联系方式

  • Email:jowang@ashleyfurniture.com
  • 公司地址:上班地址:真北路788号近铁城市广场