PR & Advertising Executive
柏蒂温妮达(中国)贸易有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-10-16
- 工作地点:上海-静安区
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位类别:广告客户主管/专员 公关专员
职位描述
职位描述:
- Public Relationship (including ePR, in charge of ***, lifestyle, art media titles)
? Build up a solid connection and communication with journalists to maximize brand, event and product exposures.
? Build and maintain strong media relations with the key and senior press person and deeply engage, communicate and educate them to ensure all aspects of the brand are publicized in the correct environment on a constant basis in line with the key strategic themes
? Track on clippings to ensure sustainable growth.
– Advertising
Execute all advertising issues follow annual integrated media strategy and WW Communication Guidelines covering traditional media(Magazine, Newspaper)
- Understand and follow brand strategy and category knowledge
- Receive and co-ordinate advertising materials from Milan. Ensure materials are delivered to the advertising agency for distribution to the respective media vendors.
- Create purchase orders for all invoices pertaining to PR & Advertising.
- Monthly new campaign brief and follow up
- Work together with Manager on each campaign action plans, implementation and measurement
- Work closely with agency to provide all advertising report/competitor analysis/ data integration etc.
- Monitor and check the update of master media plan/advertising fighting/spot plan/positioning upgrade.
- To organize and arrange all advertising relative meetings/schedule.
- Working effectively with internal departments to maintain a positive outlook and the consistent message of the brand (Share all PR materials, advertising, press releases, content for trade publications, etc.).
-Sample Monitor
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- Public Relationship (including ePR, in charge of ***, lifestyle, art media titles)
? Build up a solid connection and communication with journalists to maximize brand, event and product exposures.
? Build and maintain strong media relations with the key and senior press person and deeply engage, communicate and educate them to ensure all aspects of the brand are publicized in the correct environment on a constant basis in line with the key strategic themes
? Track on clippings to ensure sustainable growth.
– Advertising
Execute all advertising issues follow annual integrated media strategy and WW Communication Guidelines covering traditional media(Magazine, Newspaper)
- Understand and follow brand strategy and category knowledge
- Receive and co-ordinate advertising materials from Milan. Ensure materials are delivered to the advertising agency for distribution to the respective media vendors.
- Create purchase orders for all invoices pertaining to PR & Advertising.
- Monthly new campaign brief and follow up
- Work together with Manager on each campaign action plans, implementation and measurement
- Work closely with agency to provide all advertising report/competitor analysis/ data integration etc.
- Monitor and check the update of master media plan/advertising fighting/spot plan/positioning upgrade.
- To organize and arrange all advertising relative meetings/schedule.
- Working effectively with internal departments to maintain a positive outlook and the consistent message of the brand (Share all PR materials, advertising, press releases, content for trade publications, etc.).
-Sample Monitor
职能类别: 广告客户主管/专员 公关专员
公司介绍
在BOTTEGA VENETA,个性化及自信是每一位员工都信奉的工作哲学,我们热爱品牌的产品,并尽一切努力保护它。在这里,创新的想法及主张总是受到鼓励,员工可以享受在组织架构内的***自由,但需保持与品牌形象相符。 一致性、互相信任、合作、透明度是我们取得成功的重要因素。在承担企业社会责任、为品牌的未来深感自豪的同时,我们也致力于文化的传承,并积极保护来自意大利的传统。
作为Kering集团旗下的一员,我们聚集了众多公平、诚信、乐观且富有创造力的员工。我们的目标,是吸引更多将上述品质视为最珍贵财富的优秀人才,并愿意持续努力,将品牌发展为真正的尊贵生活代表,从不妥协。在BOTTEGA VENETA,我们注重扶植创意,支持技能传授,致力于吸引、保留、发展职业人才。
作为Kering集团旗下的一员,我们聚集了众多公平、诚信、乐观且富有创造力的员工。我们的目标,是吸引更多将上述品质视为最珍贵财富的优秀人才,并愿意持续努力,将品牌发展为真正的尊贵生活代表,从不妥协。在BOTTEGA VENETA,我们注重扶植创意,支持技能传授,致力于吸引、保留、发展职业人才。
联系方式
- 公司地址:天津
- 电话:18621101847