Social Media Supervisor
H&M
- 公司规模：10000人以上
- 公司性质：外资（欧美）
- 公司行业：批发/零售
职位信息
- 发布日期：2017-08-03
- 工作地点：上海
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：1.5-2万/月
- 职位类别：其他
职位描述
职位描述：
工作职责：
- Responsible for social media marketing efforts for H&M brand in China. This includes social media strategy implementation, execution and upgradation, management of social media presences on WeChat, Weibo and other potential own channels to drive brand awareness and commercial KPIs
- Local content/editorial development and execution based on marketing campaigns and activity plans (both HQ and local)
- Lead and follow up on content innovation across different social platforms to enhance performance
- Idea generation and realization on specific campaign (and activity) based projects
- Grow and nurture fan base and interactive rates to drive performance that aligns with strategic KPIs
- React, respond, and execute quickly to ad-hoc or real time opportunities
- Identify and evaluate insights, trends, and opportunities both within and outside of existing channels
- Identify threats and opportunities in user generated content, together with the customer service team, for necessary elevation and action
- Track on qualitative and quantitative data analysis and delivery seasonal reports
- Lead on development of fashion influencers/KOLs relationship building and outreach efforts, in conjunction with PR team
- Manage the relationship with social media retainer agency to ensure good execution of content calendar, insight, performance and review update (lead to actions plan on further improvement)
任职资格：
+ Have strong personal interest in Fashion and social media
+ At least 4 years of experience in Social media for fashion/retail company (or social agency in service to relevant clients). Previous experience in fashion media editorial department (especially worked on the operation of its social platforms) is also very welcome to apply
+ Excellent creative, editing and organizational skills.
+ Excellent verbal and written communication skills in local language and English.
+ Preferred data sensitive and good analytical skills
+ Proven ability to meet strict deadlines and maintain timelines and calendars.
+ Self motivated; able to work independently and as a team.
+ Ability to work in a fast paced and constantly changing environment.
+ Ability to interpret H&M guidelines.
+ Capable of thinking outside the box; creative ideas.
+ Bachelor degree or above
举报
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工作职责：
- Responsible for social media marketing efforts for H&M brand in China. This includes social media strategy implementation, execution and upgradation, management of social media presences on WeChat, Weibo and other potential own channels to drive brand awareness and commercial KPIs
- Local content/editorial development and execution based on marketing campaigns and activity plans (both HQ and local)
- Lead and follow up on content innovation across different social platforms to enhance performance
- Idea generation and realization on specific campaign (and activity) based projects
- Grow and nurture fan base and interactive rates to drive performance that aligns with strategic KPIs
- React, respond, and execute quickly to ad-hoc or real time opportunities
- Identify and evaluate insights, trends, and opportunities both within and outside of existing channels
- Identify threats and opportunities in user generated content, together with the customer service team, for necessary elevation and action
- Track on qualitative and quantitative data analysis and delivery seasonal reports
- Lead on development of fashion influencers/KOLs relationship building and outreach efforts, in conjunction with PR team
- Manage the relationship with social media retainer agency to ensure good execution of content calendar, insight, performance and review update (lead to actions plan on further improvement)
任职资格：
+ Have strong personal interest in Fashion and social media
+ At least 4 years of experience in Social media for fashion/retail company (or social agency in service to relevant clients). Previous experience in fashion media editorial department (especially worked on the operation of its social platforms) is also very welcome to apply
+ Excellent creative, editing and organizational skills.
+ Excellent verbal and written communication skills in local language and English.
+ Preferred data sensitive and good analytical skills
+ Proven ability to meet strict deadlines and maintain timelines and calendars.
+ Self motivated; able to work independently and as a team.
+ Ability to work in a fast paced and constantly changing environment.
+ Ability to interpret H&M guidelines.
+ Capable of thinking outside the box; creative ideas.
+ Bachelor degree or above
职能类别： 其他
公司介绍
H&M（Hennes & Mauritz AB）发展历程始于1947年Erling Persson先生在瑞典开设的***家女装店。在70多年的品牌发展过程中，H&M始终秉承“以优惠的价格提供时尚和品质”的商业理念，将流行于时尚前沿的潮流趋势带到全球61个市场4,000多家门店中。如今，H&M已发展成为一家全球化的公司，拥有148，000多名员工，服务于数百万顾客。自2007年进入中国以来，H&M 已经在大陆拥有300多家门店。
作为全球***时尚零售公司之一，H&M不仅拥有女装、男装、青少年装、童装、化妆品、配饰、鞋履、家居等诸多精选系列，还是开创服装零售行业与多位设计师跨界合作先河的时装公司。更多详情，请关注“HM集体招聘公众号”
We are a value-driven, customer-focused, creative and responsible fashion company. We offer you fashion, fun and action!
ABOUT H&M
H&M (Hennes&Mauritz AB) is a leading global fashion company which established in Sweden in 1947. In the course of nearly 70 years' development, H&M has been sticking to its business concept of Fashion and Quality at the Best Price, and has brought fashion into 4,000 stores in 61 markets with more than 148,000 employees. Since its entry into the China market in 2007, H&M has established more than 300 stores in 69 cities.
H&M offers a wide and varied range of inspiring fashion that gives customers the chance to mix and match and express personal style. As a global company, we believe it’s important not just to have great business success – but to take full responsibility for our production, our employees and the world around us.
You can get more information via “HM集体招聘公众号”
作为全球***时尚零售公司之一，H&M不仅拥有女装、男装、青少年装、童装、化妆品、配饰、鞋履、家居等诸多精选系列，还是开创服装零售行业与多位设计师跨界合作先河的时装公司。更多详情，请关注“HM集体招聘公众号”
We are a value-driven, customer-focused, creative and responsible fashion company. We offer you fashion, fun and action!
ABOUT H&M
H&M (Hennes&Mauritz AB) is a leading global fashion company which established in Sweden in 1947. In the course of nearly 70 years' development, H&M has been sticking to its business concept of Fashion and Quality at the Best Price, and has brought fashion into 4,000 stores in 61 markets with more than 148,000 employees. Since its entry into the China market in 2007, H&M has established more than 300 stores in 69 cities.
H&M offers a wide and varied range of inspiring fashion that gives customers the chance to mix and match and express personal style. As a global company, we believe it’s important not just to have great business success – but to take full responsibility for our production, our employees and the world around us.
You can get more information via “HM集体招聘公众号”
联系方式
- 公司地址：三里屯