天津 [切换城市] 天津招聘天津市场/营销招聘天津产品/品牌经理招聘

Product Marketing Manager

丝涟贸易(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:家具/家电/玩具/礼品

职位信息

  • 发布日期:2017-07-26
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语 良好
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
RESPONSIBILITIES:

? Business leader of Furniture and Accessory categories.
? Drive cross functions to grow category business
? Conduct regular market and product analysis for product line optimization
? Responsible for product-related market research and competitor analysis
? Product innovation
? Develop product launch and go to market plan to enhance product performance
? Leverage global resources to ensure a comprehensive and successful product communication
? Generate and improve all product communication materials
? Generate documents and communicates with other Sealy business units and customers
ESSENTIAL REQUIREMENT -
1. Education -
? Marketing or Business Related Background is preferred (Bachelor degree is a must)
? Good communication skills in English.
2. Experience -
? At least 5 year experience as a Product Marketing Manager or comparable role in consumer goods industry, household electrical appliances, or furniture industries.
? Demonstrated ability to lead product development and product marketing
3. Skills (must be demonstrable)
? Strong business sense
? Project Management
? Cross function communication
? Data analysis
? Result-driven
? Flexibility
? Prepare all Marketing launching and promotion materials, incl. brochure, packaging design, POSM, etc.
? Reporting by Microsoft office software
4. Attitude
? Wants to be hands on;
? Interested in all aspects of business, but with an emphasis on product management.
5. Values
? Honesty and Integrity.
MEASUREMENT OF OUTCOMES & PROCESSES:
? Performance will be measured annually.

职能类别: 产品/品牌经理

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公司介绍

       作为全球床垫制造商,丝涟已连续30余年稳坐全球床垫业销量冠军宝座。每晚为超过全球1亿的用户带去优质睡眠体验。与多位美国骨科矫形外科专家的合作研发,保证了使用者每晚优质睡眠,在品牌创立的100多年来始终为顾客提供承托力,舒适度和耐用性的和谐。毫无疑问,每一张丝涟床垫都能给您带来最严格标准的睡眠享受。
        丝涟在全美消费者知名度位列床垫品牌***,高达90%(2007美国权威家用品刊物HFN床垫品牌调查),位列家用品品牌第九(2009美国权威家用品刊物HFN家用品排行榜),二度被美国财富杂志评选为“全美最令人羡慕的品牌公司”之一。
       丝涟自2008年起在中国推广销售从全球不同地区进口的丝涟产品。丝涟产品的销售渠道包括百货公司、经销商及专卖店以及高端酒店领域。
       随着丝涟在中国业务发展的需要,我们诚邀优秀人才加入本公司。

联系方式

  • 公司地址:黄浦区淮海中路300号 (邮编:200020)
  • 电话:13564142406