天津招聘

职位描述：
Job Responsibility:

Focus on China, drive internal and external brand management standards and promise, Manage internet/intranet and social media. This is a strategic role and will work closely with marketing leaders of business units in China. Help to drive on the goal of “one Ingersoll Rand”

Strategic Planning and Development

？ Involve in global strategic marketing team’s strategic planning and key initiative development, and ensure providing regional inputs. Serve as champion of company strategic, brand and digital marketing initiatives deployment and implementation within the region;
？ Monitor, manage and develop campaigns aligned to global corporate brand strategy to build image and enhance the Ingersoll Rand brand influence in China and AP;
？ Adapt global brand strategy to Chinese market, and develop Chinese brand strategy to promote enterprise brands’ influence and direct marketing activities, by conducting internal audit and external research according to the market conditions in China;
？ Support and work with key company business departments to develop go-to-market brand and digital marketing strategies aligned with relevant polices within Asia Pacific region, and provide strategic support to business units to meet customer satisfaction and public perception;

Brand Management

？ Define KPIs and metrics for brand initiatives and programs to determine effectiveness and develop reporting structure to key internal clients (timely surveys and other evaluation methods;
？ Develop and maintain internal branding platform and brand ambassador meeting to support business marketing professionalism and marketing resource optimization;
？ Provide guidance and governance on global corporate brand standards including on-going education through training programs and ambassador meetings. Conduct annual audits to ensure correct usage;
？ Maintain and develop brand assets, design and produce brand marketing materials to support sales and brand promotion, such as corporate brochure, promotion videos and business demonstration cases;

Digital and Social Media Management

？ Organize, coordinate and implement digital marketing campaigns and promotion activities, leverage all digital channels including website marketing, social media to enhance brand awareness and support sales leads generation;
？ Manage and refresh company official websites, implement searching engine optimization(SEO), provide consultation and support to business on their product leads management efforts and coordination;
？ Manage company official social media account, make annual editorial plan aligned with the content strategy and execute interactive social activities to improve existing and potential customer engagement, promote lead generation and enhance brand awareness;
？ Oversee all corporate Ingersoll Rand branded social media accounts, provide social media management support and training for marketing colleagues to further enhance marketing leads and sale;
？ Pay close attention to digital marketing dynamics, seek and identify new market opportunities for company products by making market investigations regularly; etc.


Job Requirement:
？ Outstanding writing & oral communications skills – fluent Chinese and English in both
？ Knowledge of user experience of social media and web site information
？ Excellent business mindset – B to B experience highly regarded
？ Must possess strong project management and problem solving skill
？ Must be strategic thinking, ability to see the big picture
？ Ability to effectively manage work across multi-disciplinary teams, attention to details and deadlines, be an innovative thinker, and a self-starter
？ Capability to build professional and interpersonal relationships and use influence to drive to business decisions

Education & Experience:
？ University graduate, business, marketing, advertising, communications preferred.
？ Over 8 years work experience, preferably in marketing communications, brand consulting, public relations or advertising 举报 分享

英格索兰是全球市场领导者，拥有广泛的创新和空气、流体、能源、特种车辆和医疗技术，提供服务和解决方案，以提高工业生产力和效率。自2020年初与格兰登福合并以来，我们拥有300多年的经验和创新的专业知识。
Ingersoll Rand is a global market leader with a broad range of innovative and mission-critical air, fluid, energy, specialty vehicle and medical technologies, providing services and solutions to increase industrial productivity and efficiency. Since merging with Gardner Denver in early 2020, we have more than 300 years of combined experience and innovative expertise.