Trade Marketing Manager
固特异轮胎管理（上海）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2017-06-30
- 工作地点：上海-徐汇区
- 招聘人数：若干人
- 工作经验：5-7年经验
- 学历要求：本科
- 职位类别：市场通路经理/主管
职位描述
职位描述：
Job Title: Customer Marketing Manager, East China
Report East China Sales Head
Subordinates: 2
Responsibilities
1. Deliver the sales and brand growth objective
a. Drive core brands franchise growth through the key item load in, merchandising and sell through/out activity;
b. Successfully launch new property/product;
c. Maximize the key selling retail seasons (CNY, Kids Day, SummerHoliday/BTS, Golden Week 1001, 11.11/12.12 and Xmas/NY) through promotion/event flawless execution;
2. Route to market deployment
a. Implement China RTM strategy with full penetration in Top 70 cities via multi-channel distribution expansion;
b. Transit the NKA proven successful tool kit and guideline to acclerate the LKA development;
3. Continue enhance the in store Mattel Brand equity
a. Enhance the POSM management resonding to the channel development requirement which including shopper-oriented toolkits development, advanced forecast and on time fulfillment, operation platform and budget management;
b. Expande the Model Shop, Homebay (FP, Mega, TMS, HW, BB and BoomCo) 2.0, FP and TMS conner in key BBS;
c. Deploy the merchandising design and execution guideline levergaing the feedback from the quarterly retail audit;
4. Improve Execution of Business
a. Build up the QAP (quarterly action plan) cycle process with marketing and sales to diliver the plan in Quarter-1Month
b. Guide and control the Sales Promotion Budget investment to compliance to the sales strategy;
5. Sales Decision making support
a. Build up the discipline of the reporting system including the POS, Activity Execution Tracking and competitor monitring;
b. Diget the sales report and ttransit the Sales Report (Load in, POS, Distribution) analytics into biz implication to drive better decision making;
6. People/Team Management
a. Provide leadership and coaching to the regional customer marketing team
b. Work with MKT closly to replfect the front line feedback to support the brand initiation modify fit for the retailer and shopper;
c. Support the Brand and product training deployment;
Qualification
1. Required Knowledge/ Skills
? Strong biz sense and acumen
? Proved capability to get things done and drive the execution
? Team builder which good to work across functional areas, including Sales, Marketing, Operations/Logistics and Finance
? Strong verbal and written communication skills (both mandarin and English)
? Lead by example and Self-motivated
? Sense of urgency and tenacity
? Capable to biz travel (domestic travel up to 2 times per quarter)
2. Preferred Job Experience/Education
? 8 stretching experience in similar position with consumer goods industry strongly preferred
? 2+ Years people management
? Bachelor degree in Marketing, Sales or related majors; Master or MBA background is preferred
Please send your English resume to eunice_fu@goodyear.com
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Job Title: Customer Marketing Manager, East China
Report East China Sales Head
Subordinates: 2
Responsibilities
1. Deliver the sales and brand growth objective
a. Drive core brands franchise growth through the key item load in, merchandising and sell through/out activity;
b. Successfully launch new property/product;
c. Maximize the key selling retail seasons (CNY, Kids Day, SummerHoliday/BTS, Golden Week 1001, 11.11/12.12 and Xmas/NY) through promotion/event flawless execution;
2. Route to market deployment
a. Implement China RTM strategy with full penetration in Top 70 cities via multi-channel distribution expansion;
b. Transit the NKA proven successful tool kit and guideline to acclerate the LKA development;
3. Continue enhance the in store Mattel Brand equity
a. Enhance the POSM management resonding to the channel development requirement which including shopper-oriented toolkits development, advanced forecast and on time fulfillment, operation platform and budget management;
b. Expande the Model Shop, Homebay (FP, Mega, TMS, HW, BB and BoomCo) 2.0, FP and TMS conner in key BBS;
c. Deploy the merchandising design and execution guideline levergaing the feedback from the quarterly retail audit;
4. Improve Execution of Business
a. Build up the QAP (quarterly action plan) cycle process with marketing and sales to diliver the plan in Quarter-1Month
b. Guide and control the Sales Promotion Budget investment to compliance to the sales strategy;
5. Sales Decision making support
a. Build up the discipline of the reporting system including the POS, Activity Execution Tracking and competitor monitring;
b. Diget the sales report and ttransit the Sales Report (Load in, POS, Distribution) analytics into biz implication to drive better decision making;
6. People/Team Management
a. Provide leadership and coaching to the regional customer marketing team
b. Work with MKT closly to replfect the front line feedback to support the brand initiation modify fit for the retailer and shopper;
c. Support the Brand and product training deployment;
Qualification
1. Required Knowledge/ Skills
? Strong biz sense and acumen
? Proved capability to get things done and drive the execution
? Team builder which good to work across functional areas, including Sales, Marketing, Operations/Logistics and Finance
? Strong verbal and written communication skills (both mandarin and English)
? Lead by example and Self-motivated
? Sense of urgency and tenacity
? Capable to biz travel (domestic travel up to 2 times per quarter)
2. Preferred Job Experience/Education
? 8 stretching experience in similar position with consumer goods industry strongly preferred
? 2+ Years people management
? Bachelor degree in Marketing, Sales or related majors; Master or MBA background is preferred
Please send your English resume to eunice_fu@goodyear.com
职能类别： 市场通路经理/主管
公司介绍
固特异轮胎
固特异轮胎橡胶公司成立于1898年，是全球的轮胎制造商之一，连续9年蝉联***雇主单位。固特异位于美国俄亥俄州阿克隆市和卢森堡科尔马尔 - 贝尔格的两大全球创新技术中心，均致力于确保固特异研发和提供科技的产品与服务，为行业树立了科技和性能的新标杆。
固特异中国遵循美国固特异的先进管理方法，采用固特异设在卢森堡及美国的全球技术研发中心所提供的新轮胎科技，辅以先进的质量检测手段，制造出符合固特异全球统一标准的子午线轿车、轻卡车轮胎。同时，固特异还专门为诸多国际一流汽车制造商设计生产配套轮 胎和相关设备，包括劳斯莱斯、奔驰、宝马、奥迪、大众、通用、福特、克莱斯勒以及凌志等。
在不断追求卓越的产品质量的同时，固特异中国持续引进现代化的轮胎服务理念，
固特异轮胎橡胶公司成立于1898年，是全球的轮胎制造商之一，连续9年蝉联***雇主单位。固特异位于美国俄亥俄州阿克隆市和卢森堡科尔马尔 - 贝尔格的两大全球创新技术中心，均致力于确保固特异研发和提供科技的产品与服务，为行业树立了科技和性能的新标杆。
固特异中国遵循美国固特异的先进管理方法，采用固特异设在卢森堡及美国的全球技术研发中心所提供的新轮胎科技，辅以先进的质量检测手段，制造出符合固特异全球统一标准的子午线轿车、轻卡车轮胎。同时，固特异还专门为诸多国际一流汽车制造商设计生产配套轮 胎和相关设备，包括劳斯莱斯、奔驰、宝马、奥迪、大众、通用、福特、克莱斯勒以及凌志等。
在不断追求卓越的产品质量的同时，固特异中国持续引进现代化的轮胎服务理念，
联系方式
- Email：fu@goodyear.com