天津招聘

职位描述：
Job Mission :
The PR Manager of WSE contributes to the brand and business by being responsible for the planning, execution and co-ordination of PR programs and news agenda for his / her responsible region. He or She will be playing a leading role on both corporate communications, GR affairs, and issue management in the region. He or she will need to work closely with national & regional cross functional teams, provide leadership and engaging partnership to agencies, always demonstrating company values and delivering corporate goals.

Responsibility:
Assist PR Director for WSE to develop a professional PR strategy and plan for WSE, focusing on the 3 cities of Guangzhou, Shenzhen, Foshan of WSE South, with the assistance of PR Supervisor based in Shenzhen.
Help to ensure WSE has the No.1 position in terms of positive share of voice both online and offline.
Help to promote WSE’s assets including unique learning methodology, quality, products, educational technology, relationships and its people.
Help to organize and deliver targeted PR activities to support achievement of overall objective.
Work together with Marketing, Service, Operations and HR to conduct internal and external communications.
Establish and maintain strong media relations in WSE South (educational media and hotline media are top priorities); handle and assess incoming PR enquiries and dealing with accordingly.
Establish and maintain strong government relations in Shenzhen area (AIC and Consumers Council are key stakeholders).
Crisis/issue communication and management: representing WSE to respond to issues or crisis escalated to local media or government authorities in a professional and timely manner; deliver crisis/issue management trainings for center staff on regular basis.
Develop and lead WSE’s social responsibility program.
Undertake other ad-hoc marketing and PR opportunities as they arise.
Pitch feature concepts and ideas to key press; write press release and other ad-hoc copywriting as needed.
Communicate, manage and evaluate PR agencies.
Report directly to WSE PR Director.

Key Competence :
1. Excellent communications skills and cross functional working ability, while experience with PR agency, internaltional and / or local media as journalist is a great plus.
2. Solid relationship with existing media contacts and KOLs at national & regional markets.
3. Editorial sense as content/story developer
4. Provide leadership by setting goals for his / her work groups, modelling professional planning and execution skills in PR expertise, and effectively measuring results.
5. Customer focus, result driven, proactive attitude and not fear of fast-pace growth.
6. Develop a positive, respectful, productive and professional work environment for his / her related work groups.
7. Courage in dealing with ambiguity, with strong will for problem solving, creativity and goal achievement.
8. Responsive to internal customers' requests and continuously develops competences for both self and others for the future.

Qualification:
Relevant qualification at Graduate level or relevant experience
Experience:
Minimum of 7 years experience in PR role (either agency or client side). Working experience of both local and international entities is preferred.
Language Ability:
Excellent English reading, speaking. Excellent English report writing skills are preferred.
PC Skills: MS Office: Word, Excel, Powerpoint 举报 分享

Company Introduction

45 YEARS OF HISTORY
Established in Italy in 1972 by Dr. Luigi Peccenini (Doctor in Foreign Languages), Wall Street English is the global leader in English language training for adults with its headquarters in Baltimore, USA. Having successfully taught over 2 million students, Wall Street English operates over 460 centers in 28 countries and regions worldwide.

GLOBAL RECOGNITION AND CERTIFICATION
Wall Street English is ISO 9001:2000 certified and recent research supported by The University of Cambridge ESOL Examinations, shows that the Wall Street English language course level is accurately aligned to the English language levels of CEFR (Common European Framework of Reference). In 2013, Wall Street English was once again awarded ISO 9001:2008 certification, further establishing Wall Street English as a globally recognized and high quality English Language training provider.

CHINA – LEGENDARY SUCCESS
Wall Street English (China) has over 70 centers in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Qingdao, Hangzhou, Nanjing, Foshan, Wuxi and Suzhou, and all of our centers are corporately owned and managed, ensuring the same high quality experience in every center. Wall Street English has been recognized as the:
“2016 China Influential Foreign Language Institution” by Sina.com and Sina Education;
“Top 10 Model Enterprises on Innovative Consumer Protection” by the China Consumer Journal in Beijing;
“2016 China Influential Foreign Language Institution” by China Internet News Center;
“Well-known Foreign Language Training Institution” on Tencent’s Education Billboard;
“2016 Annual Brand Awareness Education Institution” by Xinhuanet;
“2016 Annual Influential Foreign Language Training Brand” by NetEase Education.

2017 WSE BRAND CAMPAIGN - YOU HAVE THE POWER
As a member of the Wall Street English Team, we believe that you have ‘The POWER’ to help our students improve their lives, their career and their confidence with the skill to speak English fluently. You have ‘The POWER’ to motivate, inspire and to lead. This capability to help people – through our continuous support and encouragement – is the unique and privileged gift we all have at WSE. We call this capability “The POWER to Change Futures”. It is an expression of what motivates us every day to encourage prospects to become students, and inspire our students to achieve their learning goals. It is real and it is authentic. It is what we are all committed to and we should be proud of the honor to positively impact those around us.

It starts now and it starts with you. Get ready to unleash your POWER! Together, we have ‘The POWER to Change Futures!’


1972年，在外语语言学方面颇有天赋和创造力的李文昊博士于意大利正式创立了华尔街英语，一个闻名世界的英语培训机构由此诞生。自创建以来，华尔街英语已在全球28个国家和地区拥有逾460家中心，帮助全球200多万名学员成功提升英语能力，其总部设在美国马里兰州巴尔的摩。

华尔街英语获得了ISO9001:2000认证，而剑桥大学ESOL考试最近的研究结果更表明，华尔街英语课程级别的等级划分方式与欧洲语言共同参照框架(CEFR)的英语水平分级方式精准对应。2013年，华尔街英语再次获得ISO9001:2008认证，进一步为全世界英语爱好者证明了华尔街英语高品质与高知名度的相辅相成！让您的选择更放心！

从2000年开始，华尔街英语进入中国市场以来，已在北京、上海、广州、深圳、天津、青岛、杭州、南京、佛山、无锡、苏州开设了70余家学习中心，均采用公司直营的管理方式，从而确保每家学习中心都能向学员提供高品质的学习体验。2016年华尔街英语也荣获了多个奖项
新浪网和新浪教育评选的“2016中国口碑影响力外语机构”称号；
中消报评选的“2016年创新消费引导与服务示范企业”；
中国网评选的“品牌影响力外语培训机构”；
腾讯教育评选的“2016年知名外语教育品牌”大奖；
新华网评选的“2016年度最具影响力外语培训品牌”；
网易教育评选的“2016年度最具影响力外语培训品牌”

华尔街英语在2017年发布了新的品牌策略主题 - “改变未来的力量”。作为华尔街英语团队的一员，必须拥有帮助我们的学员提升他们生活、职场发展以及能够流利说英语的信心的力量。通过不断的支持和鼓励，这种帮助他人的能力最终成为华尔街英语所独有的特殊天赋，故此我们将其称为 “改变未来的力量”。这是一种激励的力量；一种启发的力量；一种领导的力量。这份改变未来的力量是真实的、值得信赖的。这也是我们一直以来的承诺，而现在，我们愿将其传递给整个世界。


改变，就从现在开始，从你开始！请准备好释放你的力量！众志成城，我们将拥有改变未来的力量！


华尔街英语官网主页: http://www.wsi.com.cn
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