CONTENT MANAGER
雪佛龙中国下游业务
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质
职位信息
- 发布日期:2017-05-25
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:普通话 熟练 英语 熟练
- 职位月薪:1.9-3.8万/月
- 职位类别:市场/营销/拓展主管
职位描述
职位描述:
Job Responsibilities:
1. Social communication
? Develop creative and efficient social media & IWOM plan with smart budget spending.
? Closely work with product marketing, PR, social marketing agency, channel marketing and sales team to support social media programs through IWOM channels.
? Monitor overall IWOM performance and improve the brand awareness, likability and credibility consistently by encouraging the User Generated Content.
? Explore new ideas and tools to drive social CRM programs
? Ensure consistency of brand communication through social media platforms and digital content.
? Collect and provide competitor information and best practice for internal sharing and learning.
2. PR Management
? Establish media contact and maintain relationship
? Develop press release and press materials, Outcome media interviews’ allocation and arrangement
? Promote Chevron awareness and image through publicity
? Support product management to fulfill marketing goals
? Collect competitive PR initiatives; Consistency of communication message within all the channels (Media, POS communicate & trade)
? Strong network building with Press & Editors of key titles to:
? Expose Chevron brand and product via the most available free media exposure opportunities
? Work with global team to get alignment on content and brand guidance
? Develop powerful PR events to cascade consistent Brand news, via
? Most creative PR topics
? Most influential opinion leaders, e.g. Authorities, Celebrities, Press, loyal customers
? To effectively manage PR agency on project base
3. Cross functional social programs
? Work with ecommerce team for social campaign planning and roll out
? Closely work with channel marketing team for B2B social platform setup and content development
? Manage overall customer data and insight collection through social platforms
Job Requirements:
? University/Bachelor’s degree holder
? At least 5 years of work related experience, 3 years + PR experience in client side or agency side (auto/car after market preferred), 3 years + previous experience in Digital functions in B2C business and/or Digital/Social agencies
? Solid skills in Digital & Social communication planning
? Good understanding of Social media platforms and how to drive engagement & SOV
? Strong sense in digital content including message, visual, animation.
? Strong project management skills and timeline control to ensure execution excellence.
? Familiar with SCRM system and application
? Keen sensitive to competitor action and pioneering spirit in exploring new creative ideas in digital communication universe
? Self-initiative and result-oriented
? Strong leadership, organization skills, and interpersonal skills
? Demonstrated planning, strategic thinking, and analytical skills
? Strong communication and presentation skills
? Proficient in Mandarin and English, both written and spoken to liaise with the business and counterparts
? Proficient in Microsoft PowerPoint, Word & Excel
Work Location:
Shanghai
By submitting an application/uploading your resume or CV, you acknowledge and agree that you are providing personal information about you to Chevron, it subsidiaries and affiliates, to consider whether you are an appropriate candidate for a position and that such information may be shared with Chevron affiliates, subsidiaries, or vendors and may be transferred to locations outside the country of collection.
All information supplied will be treated as strictly confidential for the purpose of selection and recruitment. Only short-listed candidates will be notified, for candidates not selected, we would like to thank you in advance for your interest in a Chevron career.
Please ensure to submit your resume in English version on or before June 08, 2017.
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Job Responsibilities:
1. Social communication
? Develop creative and efficient social media & IWOM plan with smart budget spending.
? Closely work with product marketing, PR, social marketing agency, channel marketing and sales team to support social media programs through IWOM channels.
? Monitor overall IWOM performance and improve the brand awareness, likability and credibility consistently by encouraging the User Generated Content.
? Explore new ideas and tools to drive social CRM programs
? Ensure consistency of brand communication through social media platforms and digital content.
? Collect and provide competitor information and best practice for internal sharing and learning.
2. PR Management
? Establish media contact and maintain relationship
? Develop press release and press materials, Outcome media interviews’ allocation and arrangement
? Promote Chevron awareness and image through publicity
? Support product management to fulfill marketing goals
? Collect competitive PR initiatives; Consistency of communication message within all the channels (Media, POS communicate & trade)
? Strong network building with Press & Editors of key titles to:
? Expose Chevron brand and product via the most available free media exposure opportunities
? Work with global team to get alignment on content and brand guidance
? Develop powerful PR events to cascade consistent Brand news, via
? Most creative PR topics
? Most influential opinion leaders, e.g. Authorities, Celebrities, Press, loyal customers
? To effectively manage PR agency on project base
3. Cross functional social programs
? Work with ecommerce team for social campaign planning and roll out
? Closely work with channel marketing team for B2B social platform setup and content development
? Manage overall customer data and insight collection through social platforms
Job Requirements:
? University/Bachelor’s degree holder
? At least 5 years of work related experience, 3 years + PR experience in client side or agency side (auto/car after market preferred), 3 years + previous experience in Digital functions in B2C business and/or Digital/Social agencies
? Solid skills in Digital & Social communication planning
? Good understanding of Social media platforms and how to drive engagement & SOV
? Strong sense in digital content including message, visual, animation.
? Strong project management skills and timeline control to ensure execution excellence.
? Familiar with SCRM system and application
? Keen sensitive to competitor action and pioneering spirit in exploring new creative ideas in digital communication universe
? Self-initiative and result-oriented
? Strong leadership, organization skills, and interpersonal skills
? Demonstrated planning, strategic thinking, and analytical skills
? Strong communication and presentation skills
? Proficient in Mandarin and English, both written and spoken to liaise with the business and counterparts
? Proficient in Microsoft PowerPoint, Word & Excel
Work Location:
Shanghai
By submitting an application/uploading your resume or CV, you acknowledge and agree that you are providing personal information about you to Chevron, it subsidiaries and affiliates, to consider whether you are an appropriate candidate for a position and that such information may be shared with Chevron affiliates, subsidiaries, or vendors and may be transferred to locations outside the country of collection.
All information supplied will be treated as strictly confidential for the purpose of selection and recruitment. Only short-listed candidates will be notified, for candidates not selected, we would like to thank you in advance for your interest in a Chevron career.
Please ensure to submit your resume in English version on or before June 08, 2017.
职能类别: 市场/营销/拓展主管
公司介绍
雪佛龙(Chevron)是世界领先的一体化能源企业之一,成立于1879年,总部设在美国,2015年《财富》世界500强排行榜位列第12名。公司业务遍及180多个国家,涉足于油气产业的每一个领域,其中包括勘探开采、炼油、销售和运输、化学产品的生产和销售,以及发电。
在亚太地区,雪佛龙公司以加德士作为其经营润滑油业务的品牌。在中国大陆的北京、上海、广州和成都等主要城市设有分公司,在上海和天津成立了具有世界先进润滑油调配设备的合资和独资润滑油调配厂,并在全国设立了多个市场营销、生产和配送等部门。
作为雪佛龙子公司的奥伦耐?主营添加剂业务,其全球总部位于美国,亚太区域总部坐落新加坡。奥伦耐拥有世界领先的添加剂技术,目前在全球共有4个研发中心,14个技术服务中心以及3座世界级的工厂。公司产品包括润滑剂和燃油添加剂,主要用于船舶、汽车、工业和其他特殊用途。
我们深信,优秀的人才、良好的伙伴关系和骄人的业绩是使我们成为国际级主要能源公司的关键。我们提供充满活力的工作环境,让员工发挥所长。
在亚太地区,雪佛龙公司以加德士作为其经营润滑油业务的品牌。在中国大陆的北京、上海、广州和成都等主要城市设有分公司,在上海和天津成立了具有世界先进润滑油调配设备的合资和独资润滑油调配厂,并在全国设立了多个市场营销、生产和配送等部门。
作为雪佛龙子公司的奥伦耐?主营添加剂业务,其全球总部位于美国,亚太区域总部坐落新加坡。奥伦耐拥有世界领先的添加剂技术,目前在全球共有4个研发中心,14个技术服务中心以及3座世界级的工厂。公司产品包括润滑剂和燃油添加剂,主要用于船舶、汽车、工业和其他特殊用途。
我们深信,优秀的人才、良好的伙伴关系和骄人的业绩是使我们成为国际级主要能源公司的关键。我们提供充满活力的工作环境,让员工发挥所长。
联系方式
- 公司地址:No. 32, Eastern Road, Free Trade Zone, Tianjin,