天津招聘

Regional Product Marketing Manager


Company

A world leading supplier of automation technology, European company

Location

Shanghai

Position Description

-Lead identification of future global and regional product requirements from the region
--Systematically identify market opportunities for future product development
--Coordinate Industry Segment Platforms and support Global Product Prioritization Process that will define future product and application requirements for industries
-Work closely with Regional Product Managers to support the Product Management Processes (Regional Product Managers focus on processes from post-idea creation for product definition, through R&D, until Product Launch; they are also responsible for coordinating with Global Product Managers on product life-cycle management in the Region)
-Manage prioritization of product development needs in the region
-Be responsible for the market launch process in the region for new region-focused products
--Work closely with the Sales and Marketing teams throughout the region to develop Industry and Product-level Campaigns and their relevant activities
--Cultivate and reinforce close cooperation with the company's HQ in Germany, specifically with Marketing and Product Management departments
--Define Pricing strategies in the region for new product lines to strengthen our market position
--Monitor and track Campaign performance across all campaigns in the region and drive necessary improvements
-Act as an "internal business driver" for 1-2 global Sales and Marketing campaigns in the region by directing and coordinating the activities in Sales and Marketing:
--Develop product positioning and messaging that differentiates your products in the market
--Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
--Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
--Market intelligence - be the expert on your customers, how they buy and their buying criteria; be the expert on your competition, how to win their customers; be the expert on the market trends, how this translate to product requirements of the future
--Demand generation - develop the strategy and manage the marketing programs that drive demand for your products
--Performs the following duties personally or through coaching of product management staff in the countries
-Travel to Regional Centres, Customers, Trade Shows or Distributors
-Ad-hoc support for regional technical activities (e.g. Product workshop coordination, etc.)

Position Requirements

-Education Background in Engineering
-Relevant Experience of Developing Marketing Campaigns in similar industries
-Excellent Communication Skill in English
-Being able to work independently and drive for results
-Sales background from related industries highly preferred


Should you have any enquiry, please contact Ella LI at 86 21 6133 5243.

Futurestep is the global industry leader in high-impact recruitment solutions; offering fully customized, flexible services to help organizations meet specific workforce needs.

As a Korn/Ferry Company, Futurestep can meet a variety of workforce requirements; from RPO and project recruitment, to single search and consulting, our solutions apply a truly world-class capability to deliver talent with impact, providing the experience and global reach to identify, attract and retain the people who drive business success.

With 39 offices across 20 countries, we have global reach with a diverse network that ensures that we cover the breadth of the talent pool as well as providing the local knowledge and expertise