天津招聘

Senior Innovative Quantitative Manager

Company

It is a boutique German firm with innovative marketing and branding technology which enable their clients in better brand creation and brand positioning.

Location

Shanghai

Position Description

-Screen and mobile (in-store) eye-tracking
--Management of the business, on print ad, online ad, web usability (screen) and in-store shelf performance tracking (mobile)
--Develop and build fully integrated shopper research programs
--Apply the technology as stand-alone force, and in integration with other exploratory teams/techniques
--Business Development: Marketing and presentations of Eye Spy services to clients
--Lead and further develop the Quanti Mind Team (currently 3 for analysis, 3 for data processing)
--Project Management: Prepare full proposals and cost estimation, overall resource management for commissioned projects to ensure on-time delivery, manage Fieldwork briefing
--Analysis & Debrief: Prepare reports with clear conclusions to represent insights and findings, and in tandem with other insight application teams, develop tangible and actionable recommendations, also by managing and utilizing cross-team resources, creative input, etc.
--Team Management and on-going training to researchers to ensure development analysis techniques and creative insight application
-Online and Computer-aided Test:
--In integration with regular quantitative projects that focus on A) genuine / subconscious Purchase Intent Measure, B) subconscious association measures with any visual or tactile stimulus
--In integration with other techniques of exploratory nature
-Regional application of The Test Online
-Integration into qualitative research

Position Requirements

-Education: Bachelor Degree or above
-Professional Experience: 8+ years' experience in consumer marketing related position, last position senior executive or manager, and with proven experience in the following fields:
--Consumer insights, preferably shopping behavior, consumer observation, and ethnography, packaging design and in-store performance / Also welcome are candidates with qualitative background and exposure to quantitative data interpretation
--Marketing and/ or Branding and / or Brand Communication
--Experience with interpreting and analyzing quantitative data, as well and understanding qualitative insights, and Application of consumer insights into marketing
--Experience in branding and communication (marketing mix communication, such as packaging, and advertising BTL and ATL communication)
--Marketing mix development
-Soft skills: Analytical and strong focus on details; good communicator; good people management skills, strong marketing sense and strategic thinking skills, not afraid to be creative in applying insights into marketing action
-Personality & Interests: independent and intuitive thinker; team player as a leader; a strong drive to create and attain results, interested in the workings of the human mind & perception formation
-Languages: either native English-speaker and working knowledge of Chinese, or native Chinese speaker with excellent written and spoken English skills

Futurestep is the global industry leader in high-impact recruitment solutions; offering fully customized, flexible services to help organizations meet specific workforce needs.

As a Korn/Ferry Company, Futurestep can meet a variety of workforce requirements; from RPO and project recruitment, to single search and consulting, our solutions apply a truly world-class capability to deliver talent with impact, providing the experience and global reach to identify, attract and retain the people who drive business success.

With 39 offices across 20 countries, we have global reach with a diverse network that ensures that we cover the breadth of the talent pool as well as providing the local knowledge and expertise