市场品牌推广经理
仲量联行
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:房地产
职位信息
- 发布日期:2017-04-18
- 工作地点:重庆-渝中区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:专业培训
- 职位类别:产品/品牌经理
职位描述
职位描述:
Position Overview:
Responsible for overall marketing efforts in Chongqing, including marketing operation in JLL Chongqing. The effort includes developing marketing plans, managing marketing budgets and execution of marketing activities.
The main focus of the role is to enhance the market reputation, building “Thought Leader” position, and implement strategic marketing actions to drive business opportunities. Work closely with the business lines to improve awareness and develop innovative marketing ideas as well as partner with West China and Greater China marketing teams to drive synergy and collaboration.
Desired Experience:
Three or more years of relevant experience (experience in a professional services company is highly desirable). Excellent writing and project management athleticism are essential. Highly capable of working on a Microsoft platform with experience managing marketing programs, business development effots, and creative and graphics solutions. Be able to work independently and under pressure.
Responsibilities include:
Marketing Communication
? Organizes all media and client events, ensuring our objectives are met and the events receive high marks from attendees (internal and external)
? Develops media relations plans and implements with team and outsourced public relations firm
? Ensures that business lines are equipped with professionally produced and targeted collateral / tools to support their business development efforts
? Identifies targeted speaking opportunities for business leaders, and explore opportunities for joint marketing effort with 3rd party organizations or other well-known brands
? Ensures that leadership profiling, new assignments, significant transactions, research and other newsworthy items are actively pitched to the media and our “highest share of voice” position is maintained in CQ & West China.
? Effectively leverage “contents” for multi-channel distribution including social media and on-line channels
? Works with West China and China marketing leaders to build media relations with trade media (broadcast, print and online media)
? Effectively identifies and manages outside resources and vendors, with an understanding of creative services, printing and production
? Work closely with HR and MDs to drive internal communications through leadership messages, staff road show, informal gatherings and staff newsletters, etc.
? Oversight to monitor and update highlights for Connect site (intranet)
? Oversight for updates and monitors highlights on website pages
Brand Management
? Ensures that all marketing, communication and business development activities are aligned with JLL’s brand image and graphics guidelines.
? Act as the Brand champions for local market - conduct Brand Trainings for CQ staff, and media trainings for spokesperson and on-site staff.
Skills / Qualities Required:
? Experience working in multinational corporations
? Minimum 3 to 5 years of marketing and public relations
? Appropriate high-level education (such as a Bachelor’s Degree), preferably in marketing, journalism or communications
? Ability to set objectives for self while working closely with marketing leadership and senior management
? Excellent communication skills – both English and Chinese (Mandarin)
? Dynamic and open-minded personality
? Strong project management skills
? Good presentation skills
? Understanding of and commitment to client service – both internal and external
? Ability and willingness to work as a member of a team
? Attentive to details
? Knowledgeable of new media (understanding the channels and general adoption)
? Highly skilled in Microsoft Office applications (Word, PowerPoint and Excel)
Other:
Some travel required
举报
分享
Position Overview:
Responsible for overall marketing efforts in Chongqing, including marketing operation in JLL Chongqing. The effort includes developing marketing plans, managing marketing budgets and execution of marketing activities.
The main focus of the role is to enhance the market reputation, building “Thought Leader” position, and implement strategic marketing actions to drive business opportunities. Work closely with the business lines to improve awareness and develop innovative marketing ideas as well as partner with West China and Greater China marketing teams to drive synergy and collaboration.
Desired Experience:
Three or more years of relevant experience (experience in a professional services company is highly desirable). Excellent writing and project management athleticism are essential. Highly capable of working on a Microsoft platform with experience managing marketing programs, business development effots, and creative and graphics solutions. Be able to work independently and under pressure.
Responsibilities include:
Marketing Communication
? Organizes all media and client events, ensuring our objectives are met and the events receive high marks from attendees (internal and external)
? Develops media relations plans and implements with team and outsourced public relations firm
? Ensures that business lines are equipped with professionally produced and targeted collateral / tools to support their business development efforts
? Identifies targeted speaking opportunities for business leaders, and explore opportunities for joint marketing effort with 3rd party organizations or other well-known brands
? Ensures that leadership profiling, new assignments, significant transactions, research and other newsworthy items are actively pitched to the media and our “highest share of voice” position is maintained in CQ & West China.
? Effectively leverage “contents” for multi-channel distribution including social media and on-line channels
? Works with West China and China marketing leaders to build media relations with trade media (broadcast, print and online media)
? Effectively identifies and manages outside resources and vendors, with an understanding of creative services, printing and production
? Work closely with HR and MDs to drive internal communications through leadership messages, staff road show, informal gatherings and staff newsletters, etc.
? Oversight to monitor and update highlights for Connect site (intranet)
? Oversight for updates and monitors highlights on website pages
Brand Management
? Ensures that all marketing, communication and business development activities are aligned with JLL’s brand image and graphics guidelines.
? Act as the Brand champions for local market - conduct Brand Trainings for CQ staff, and media trainings for spokesperson and on-site staff.
Skills / Qualities Required:
? Experience working in multinational corporations
? Minimum 3 to 5 years of marketing and public relations
? Appropriate high-level education (such as a Bachelor’s Degree), preferably in marketing, journalism or communications
? Ability to set objectives for self while working closely with marketing leadership and senior management
? Excellent communication skills – both English and Chinese (Mandarin)
? Dynamic and open-minded personality
? Strong project management skills
? Good presentation skills
? Understanding of and commitment to client service – both internal and external
? Ability and willingness to work as a member of a team
? Attentive to details
? Knowledgeable of new media (understanding the channels and general adoption)
? Highly skilled in Microsoft Office applications (Word, PowerPoint and Excel)
Other:
Some travel required
职能类别: 产品/品牌经理
关键字: 欧美外企 市场推广
公司介绍
About JLL
Jones Lang LaSalle Incorporated (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of more than 93,000 as of September 30, 2019. For more information, please visit our official
关于仲量联行
仲量联行(纽交所交易代码:JLL)是全球房地产专业服务和投资管理公司。仲量联行是《财富》500强企业,截至2019年9月30日,仲量联行业务遍及全球80多个国家,员工总数超过93,000人, 2018财政年度收入达163亿美元。
Jones Lang LaSalle Incorporated (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of more than 93,000 as of September 30, 2019. For more information, please visit our official
关于仲量联行
仲量联行(纽交所交易代码:JLL)是全球房地产专业服务和投资管理公司。仲量联行是《财富》500强企业,截至2019年9月30日,仲量联行业务遍及全球80多个国家,员工总数超过93,000人, 2018财政年度收入达163亿美元。
联系方式
- Email:HR.SZ@ap.jll.com
- 公司地址:和平区