天津招聘

职位描述：
MARKETING EXECUTIVE / SENIOR MARKETING EXECUTIVE– Based in Shanghai

About the organisation:
Established in 1985, Robert Walters plc is a world-leading specialist professional recruitment consultancy and the core brand of the Group. With offices in 24 countries, hiring managers world-wide rely on us to find their best specialist professionals and our clients range from the largest corporate world-wide through to SMEs and start ups.

JOB DESCRIPTION
Key responsibilities:
Reporting to the Greater China Marketing Manager and dotted line to the Greater China Managing Director, you will join the energetic Greater China marketing team and act as a business partner to Robert Walters China, facilitating business growth through global, regional and local marketing projects.
? Marketing
? plan and execute marketing campaigns in line with business strategies and goals for our mainland China business
? fully responsible for launching regional and national marketing campaigns, reporting subsequent ROI analyses
? develop and update corporate collaterals and merchandise packs, translating marketing literature when required
? oversee merchandise orders for APAC region, from ideation through delivery shipment
? produce quarterly reports Marketing Manager to assess ROI, along with qualitative feedback on market conditions
? plan and monitor the marketing budget spent for mainland China on a regular basis
? work closely with Finance and HR to ensure compliance in vendor relations, process payments, job broad usage and contracts for all marketing activities etc

? Digital
? responsible for driving digital initiatives, including but not limited to keyword search marketing, SEO, display advertising and social media (e.g. Weibo & WeChat) to drive engagement and traffic to site
? position Robert Walters as top of mind for employers and job seekers through content marketing and email marketing by using electronic digital mailer software
? review digital campaigns by matrix and perform checks on global app roll outs and updates
? maintain and optimise China website via the CMS platform

? Events
? work with business managers to develop an annual events calendar, as well as conceptualise and organise events for clients/candidates for all divisions
? form strategic partnerships and alliances with professional bodies, associations and tertiary institutions in rolling out Robert Walters thought leader events and executive career seminars
? identify industry events that will increase Robert Walters’ profile and speaking opportunities
? source for quality event partners, venues and suppliers and negotiate rates within budget
? manage all logistical issues for all events, including sponsored events
? assist the Marketing Manager in rolling out CSR activities in local markets

? PR & Communications
? establish the media relationships in mainland China and maximize our media exposures
? compile and track all publicity materials – print, online and broadcast
? assist in translating and proofreading for all editorial projects

Key requirements:
With this role split between gaining market share and supporting the business’s marketing needs, strong interpersonal and communication skills will be critical to your success.
? bachelor’s degree in Communications, Marketing or Business Administration
? a minimum of five years’ work experience in marketing, public relations or event management, preferably with MNCs
? a sense of ownership under minimal supervision; able to generate new plans and proposals to management based on data and market feedback
? outstanding organizational and project management skills, able to prioritise and deliver on multiple projects in different capacities (e.g. project manager, contributor, planner), under tight deadlines
? highly meticulous and independent, with a strong passion for marketing or branding on a B2B level
? proven ability to demonstrate how marketing initiatives support the business and get buy in from multiple stakeholders
? good knowledge in computer applications including Microsoft Suite and Chinese word processing is essential, knowledge in Adobe Design suite is a plus
? proficiency in spoken and written English and Chinese is a must

Job Location
上海市南京西路1539号静安嘉里中心办公楼2座36层
36th floor, Tower 2, Jing An Kerry Centre, No.1539 West Nanjing Road, Shanghai

PLEASE send your resume to blair.yang@robertwalters.com.cn for application.
Or you can contact us by (021)5153-5915 举报 分享

华德士中国

华德士于2008年进入中国市场，目前在上海、苏州及华南地区设立有分公司。我们凭借专业素养和丰富经验为各大公司招聘***双语人才，并于最近被评选为***国际人才招聘顾问机构。

我们的顾问都有相关行业的从业经验，因此能更深刻地理解您的需求。我们主要为以下领域招聘中高级专业人才：会计与财务、银行与金融服务、工程与运营、高层管理、人力资源、信息技术与转型、市场营销、采购与供应链等领域。