Wholesale Merchandising Manager
卡骆弛(中国)/Crocs China
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-03-19
- 工作地点:上海-卢湾区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:普通话 精通 英语 熟练
- 职位类别:采购经理 产品/品牌经理
职位描述
职位描述:
Job Title: Merchandise Manager
Job Level: Manager
Reports to: Merchandising Director
Department: Merchandising
SUMMARY: The Merchandise Manager supports the Merchandising Director to drive the merchandising vision in the Wholesale Partner Retail channel in the market for Crocs, the industry-leading casual footwear brand specializing in comfortable, fun, innovative and irreverent product lines designed to surprise and delight our millions of loyal Crocs fans and future Crocs fans.
The Wholesale Merchandising team implements the merchandising assortment and sub-channel strategies in the country to maximize product sell-in and sell-through. Wholesale Merchandising is a combined merchant and planning organization that builds and implements wholesale partner retail business plans with significant input from the commercial team and regional merchandising. The Partner Retail Merchandise Manager partners with the regional merchandising team to execute the regional go-to-market strategy, which includes the regional merchandising vision, strategy and assortment plan, specified channel and drives it to achieve brand and revenue goals, sales growth and profit maximization through a consumer-centric focus in market level with alignment to the global brand.
The Merchandise Manager will be responsible for creating a data driven and merchandising aligned assortment buy plan by store type allowing the commercial team to effectively drive sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Product Vision + Revenue Plan:
? Merchandise the product line to hit seasonal product margin targets and revenue plan as determined by GM, Finance, Commercial team and Merchandising, in line with the targeted assortment
? Communicate lifecycle strategies as determined by global merchandising
? Merchandise and implement directed assortments for target consumers and partner retail at a store type level in alignment with our brand vision
? Plan buys and forecasts by account and store using the partner retail directed assortment and OTB model, in line with the financial targets and commercial team
? Focus on consumer, brand vision and business needs to implement key seasonal brand and product stories
? Drive brand vision with regional product assortment in alignment with DTC Full Price Merchandise Manager
? Collaborate with the DTC Full Price Merchandise Manager and wholesale commercial teams on promotional cadence to drive product margin and inventory targets utilizing product mix and partner store types.
Segmentation:
? Work with Regional Partner Retail Merchant and local Full Price Merchandise Manager to adopt and execute regionally aligned DTC assortment by target consumer and store type to maximize revenue and margins, ensuring consistent look, feel and product representation across owned and partner stores
? Execute the lifecycle strategy in the product line against target consumer
? Merchandise product stories by store type to align with regional and global marketing
Go-To-Market (GTM) Vision:
? Support the design of Global Merchandise strategy to drive revenue and brand goals
? Align NPI and partner store performance to ensure performance by store type
? Work with commercial team to communicate key product/collections stories, present product and support directed assortment sell-in and planned buys to our partners
? Integrate inline merchandize in conjunction with strategic plans to create directed assortments
? Create Partner Store seasonal forecasts and buy plans per store type in coordination with Merchandising Planner taking into account partner store inventory.
OTHER: Performs other incidental and related duties as required
KEY BEHAVIORS FOR SUCCESS IN THE ROLE:
? Ability to work effectively and deliver results in a lean, entrepreneurial and team environment
? Direct and transparent approach to communication
? Close working relationship with commercial team and DTC team
? Able to shift gears effectively between strategy and execution
? Passion and tenacity for solving problems through creativity, collaboration and resourcefulness
? Ability to influence people in support of overarching business and category goals
? Comfortable dealing with ambiguity by creating structure and prioritizing effectively
? Results orientation that is balanced between both long-term objectives and short-run performance
? High energy, high initiative, decisive, confident
SUPPORT OF CROCS MERCHANDISING GUIDING PRINCIPLES:
? Drive achievement of the seasonal merchandising plan that aligns with the financial plan for Partner Retail
? Communicate clear objectives and drive a clear seasonal point of view, in alignment with regional DTC strategies
? Supports the GTM process and is responsible for executing end-to-end from seasonal kick off through product disposition
? The Merchant team will be accountable for inventory targets with a shared responsibility for process execution with the regional supply chain organization and channel leadership.
? Strive to hit product margin goals and achievement to plan for wholesale
? Ensure product orders are in line with the seasonal merchandising, channel and store type strategy plans and participate in IBP process
? Responsible / Consulted on - seasonal sales forecasting activities
? Interpret business intelligence and clearly communicate the pulse of the business
? Communicate our seasonal merchandising and channel plan to connect the organization to a unified goal
NECESSARY COMPETENCIES FOR SUCCESS
? Consumer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; acts with consumers in mind
? Action Oriented: Enjoys working hard, is action oriented and full of energy for the things he/she sees as challenging
? Effective Communication / Presentation Skills: Is effective in a variety of communication and presentation settings: one-on-one, small and large groups, with peers, direct reports, and leadership team
? Quick Learner: Learns quickly when facing problems; a relentless and versatile learner; open to change; analyzes both successes and failure for clues to improvement
? Informing: Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or organization
? Negotiating: Can negotiate skillfully with both internal and external groups; has a good sense of timing
? Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies; is aware of how strategies and tactics work in the marketplace
? Interpersonal Skills: Works well with all kinds of people - up, down, cross functionally, inside and outside the organization; uses diplomacy and tact
? Problem Solving: Uses rigorous logic and methods to solve difficult problems with strategic effective solutions; probes all fruitful sources for answers
? Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? 3-5 years of years of progressive experience in planning and or merchandising; footwear experience preferred
? Wholesale and/or retail planning or merchandising experience preferred
? Proven increased revenue accountability
? Strong understanding of market competition
? Strong organizational and analytical skills
? Demonstrates ability to independently utilize resources to increase knowledge
? Proven ability to successfully work in a highly cross-functional matrix environment
? Knowledge of fashion/trends with the ability to translate into commercial concepts
? A thorough understanding of consumer markets and trends
? Strong analytical skills
? Exceptional oral and written communication skills
? Ability to travel as required
? Proficiency with Microsoft Office applications (Outlook, Excel, Power Point, Word). Advanced knowledge of Excel preferred.
? Fluent in English
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Job Title: Merchandise Manager
Job Level: Manager
Reports to: Merchandising Director
Department: Merchandising
SUMMARY: The Merchandise Manager supports the Merchandising Director to drive the merchandising vision in the Wholesale Partner Retail channel in the market for Crocs, the industry-leading casual footwear brand specializing in comfortable, fun, innovative and irreverent product lines designed to surprise and delight our millions of loyal Crocs fans and future Crocs fans.
The Wholesale Merchandising team implements the merchandising assortment and sub-channel strategies in the country to maximize product sell-in and sell-through. Wholesale Merchandising is a combined merchant and planning organization that builds and implements wholesale partner retail business plans with significant input from the commercial team and regional merchandising. The Partner Retail Merchandise Manager partners with the regional merchandising team to execute the regional go-to-market strategy, which includes the regional merchandising vision, strategy and assortment plan, specified channel and drives it to achieve brand and revenue goals, sales growth and profit maximization through a consumer-centric focus in market level with alignment to the global brand.
The Merchandise Manager will be responsible for creating a data driven and merchandising aligned assortment buy plan by store type allowing the commercial team to effectively drive sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Product Vision + Revenue Plan:
? Merchandise the product line to hit seasonal product margin targets and revenue plan as determined by GM, Finance, Commercial team and Merchandising, in line with the targeted assortment
? Communicate lifecycle strategies as determined by global merchandising
? Merchandise and implement directed assortments for target consumers and partner retail at a store type level in alignment with our brand vision
? Plan buys and forecasts by account and store using the partner retail directed assortment and OTB model, in line with the financial targets and commercial team
? Focus on consumer, brand vision and business needs to implement key seasonal brand and product stories
? Drive brand vision with regional product assortment in alignment with DTC Full Price Merchandise Manager
? Collaborate with the DTC Full Price Merchandise Manager and wholesale commercial teams on promotional cadence to drive product margin and inventory targets utilizing product mix and partner store types.
Segmentation:
? Work with Regional Partner Retail Merchant and local Full Price Merchandise Manager to adopt and execute regionally aligned DTC assortment by target consumer and store type to maximize revenue and margins, ensuring consistent look, feel and product representation across owned and partner stores
? Execute the lifecycle strategy in the product line against target consumer
? Merchandise product stories by store type to align with regional and global marketing
Go-To-Market (GTM) Vision:
? Support the design of Global Merchandise strategy to drive revenue and brand goals
? Align NPI and partner store performance to ensure performance by store type
? Work with commercial team to communicate key product/collections stories, present product and support directed assortment sell-in and planned buys to our partners
? Integrate inline merchandize in conjunction with strategic plans to create directed assortments
? Create Partner Store seasonal forecasts and buy plans per store type in coordination with Merchandising Planner taking into account partner store inventory.
OTHER: Performs other incidental and related duties as required
KEY BEHAVIORS FOR SUCCESS IN THE ROLE:
? Ability to work effectively and deliver results in a lean, entrepreneurial and team environment
? Direct and transparent approach to communication
? Close working relationship with commercial team and DTC team
? Able to shift gears effectively between strategy and execution
? Passion and tenacity for solving problems through creativity, collaboration and resourcefulness
? Ability to influence people in support of overarching business and category goals
? Comfortable dealing with ambiguity by creating structure and prioritizing effectively
? Results orientation that is balanced between both long-term objectives and short-run performance
? High energy, high initiative, decisive, confident
SUPPORT OF CROCS MERCHANDISING GUIDING PRINCIPLES:
? Drive achievement of the seasonal merchandising plan that aligns with the financial plan for Partner Retail
? Communicate clear objectives and drive a clear seasonal point of view, in alignment with regional DTC strategies
? Supports the GTM process and is responsible for executing end-to-end from seasonal kick off through product disposition
? The Merchant team will be accountable for inventory targets with a shared responsibility for process execution with the regional supply chain organization and channel leadership.
? Strive to hit product margin goals and achievement to plan for wholesale
? Ensure product orders are in line with the seasonal merchandising, channel and store type strategy plans and participate in IBP process
? Responsible / Consulted on - seasonal sales forecasting activities
? Interpret business intelligence and clearly communicate the pulse of the business
? Communicate our seasonal merchandising and channel plan to connect the organization to a unified goal
NECESSARY COMPETENCIES FOR SUCCESS
? Consumer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; acts with consumers in mind
? Action Oriented: Enjoys working hard, is action oriented and full of energy for the things he/she sees as challenging
? Effective Communication / Presentation Skills: Is effective in a variety of communication and presentation settings: one-on-one, small and large groups, with peers, direct reports, and leadership team
? Quick Learner: Learns quickly when facing problems; a relentless and versatile learner; open to change; analyzes both successes and failure for clues to improvement
? Informing: Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or organization
? Negotiating: Can negotiate skillfully with both internal and external groups; has a good sense of timing
? Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies; is aware of how strategies and tactics work in the marketplace
? Interpersonal Skills: Works well with all kinds of people - up, down, cross functionally, inside and outside the organization; uses diplomacy and tact
? Problem Solving: Uses rigorous logic and methods to solve difficult problems with strategic effective solutions; probes all fruitful sources for answers
? Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? 3-5 years of years of progressive experience in planning and or merchandising; footwear experience preferred
? Wholesale and/or retail planning or merchandising experience preferred
? Proven increased revenue accountability
? Strong understanding of market competition
? Strong organizational and analytical skills
? Demonstrates ability to independently utilize resources to increase knowledge
? Proven ability to successfully work in a highly cross-functional matrix environment
? Knowledge of fashion/trends with the ability to translate into commercial concepts
? A thorough understanding of consumer markets and trends
? Strong analytical skills
? Exceptional oral and written communication skills
? Ability to travel as required
? Proficiency with Microsoft Office applications (Outlook, Excel, Power Point, Word). Advanced knowledge of Excel preferred.
? Fluent in English
职能类别: 采购经理 产品/品牌经理
关键字: wholesale merchant
公司介绍
crocs于2002年7月在美国科罗拉多州的波尔德市创立。三个创始者梦想着拥有一双完美的水上专用鞋,于是他们决定开发一系列非常有潜力的水上运动与户外运动为一体的具有独特设计的产品。
卡骆弛贸易(上海)有限公司作为crocs中国营销中心,于2006年登陆中国,总部位于上海。
截止至2015年底,目前拥有上海、南京、武汉、北京、沈阳、天津、深圳、广州、厦门、成都、重庆、西安等多个直营城市,50余家直营店铺;同时经销商所有的700多家店铺分布于中国各大中城市。目前crocs中国区直属员工达300余人。
crocs旨在为各消费群体提供不只是舒服,而且集颜色、风格、乐趣和时尚为一体的一系列不同款式的鞋子。crocs的鞋子结合了水上运动、徒步旅行、室外生活时尚和专业运动的综合性,所以受许多消费群体的普遍喜爱。
今后,crocs将在人才、产品、市场、销售等领域进一步本土化。crocs将凭借高端时尚新颖的产品开发,通过差别化的价值营销,扩大高端产品附加值产品的销售,跻身全球时尚消费品牌。
crocs十大特征使它物有所值
特殊Crocslite太空材料有着抗菌防臭的作用
比同类鞋更耐穿而且防滑
意大利+日本时尚设计
知名度很大的美国品牌
质量得到保证的产品
舒适性极佳的产品
有着很多医学功能,例如可以减少腿部负担,增加脚后跟的支撑力量
趣味性极佳的产品,具有个性化卡骆驰的产品
拥有专利发明和款式保护的产品
最后一个原因期待你来告诉我
应征方法:
1.前程无忧直接在线投递;或
2.现场投递:请将简历投递至你所应聘的直营店铺
我们诚挚邀请你加入crocs这个大家庭,公司将会为员工提供各类培训和广阔的职业发展机会。同时crocs也会为员工提供具有竞争力的薪酬福利。
About Crocs
Born in Boulder, Colo. as a simple, comfortable boat shoe, today Crocs? footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, Crocs offers colorful, lightweight comfort for any occasion and every season.
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles.. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
The Crocs brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere.
Today we are a $1.2bn public quoted company and we have only just started our journey being a mere 14 years old. The record growth year on year of the brand has now provided us with a firm platform for our teenage” years of development as we embark on the next exciting phase of you.
Mission
Bring profound comfort, fun and innovation to the world’s feet.
Brand Heritage
In its founding year, 2002, Crocs introduced an innovative shoe made of a revolutionary material called Croslite. Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs after the multi-environment, amphibious nature of Crocodiles.
Building momentum with a shoe unlike any other, Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs brand name started to build a feel-good physical and emotional experience with a life of its own.
Brand Attributes
Innovative
What separates Crocs from ordinary shoes Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.
Fun
Whether it’s with color, clever design, or in the way we get our message out, Crocs always strives for smiles in an effort to elicit a feel-good emotional experience.
Comfort
Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa.
Our Region
Covering the most dynamic group of diverse markets in the group, our Singapore regional office is the home of the brand for ASIA, MIDDLE EAST and AFRICA. With a population equal to over 60% of the world’s population, we proudly accept the responsible to lead and manage the growth engine of the brands future revenue.
Operating across wholesale, Retail and e commerce channels we strategically blend own and operated stores, web platforms with franchise partners and powerful wholesale accounts boasting some the region’s most impressive players as our partners.
Our Senior Regional Leadership
Cross functional deep expertise of retail and the region lies at the heart of our senior leadership team bringing professional leadership from strategy to business development to property to retail operations to merchandising and planning to finance and marketing. With an impressive track record in global brand management our new leadership team possesses the proven expertise to deliver the company’s vision and actively seeks top talent to join its winning team.
Awards & Recognition
American Business Awards Stevie Awards - Marketing Executive of the Year (2012); Management Team of the Year (2012); Turnaround Executive of the Year (2011)
Boulder County Business Report IQ Award (2012)
ColoradoBiz Top Company Award (2012)
Denver Business Journal Power Book (2012)
Denver Business Journal Partners in Philanthropy Award (2011)
Golf Europe Footwear Category Award (2012)
PGA Merchandise Show Best New Product Award (2012)
National Retail Federation Retail Innovator of the Year: Crocs, Inc., President and CEO, John McCarvel (2012)
The classic beach clog was featured in Design Museum's Fifty Shoes that Changed the World book. (2009)
卡骆弛贸易(上海)有限公司作为crocs中国营销中心,于2006年登陆中国,总部位于上海。
截止至2015年底,目前拥有上海、南京、武汉、北京、沈阳、天津、深圳、广州、厦门、成都、重庆、西安等多个直营城市,50余家直营店铺;同时经销商所有的700多家店铺分布于中国各大中城市。目前crocs中国区直属员工达300余人。
crocs旨在为各消费群体提供不只是舒服,而且集颜色、风格、乐趣和时尚为一体的一系列不同款式的鞋子。crocs的鞋子结合了水上运动、徒步旅行、室外生活时尚和专业运动的综合性,所以受许多消费群体的普遍喜爱。
今后,crocs将在人才、产品、市场、销售等领域进一步本土化。crocs将凭借高端时尚新颖的产品开发,通过差别化的价值营销,扩大高端产品附加值产品的销售,跻身全球时尚消费品牌。
crocs十大特征使它物有所值
特殊Crocslite太空材料有着抗菌防臭的作用
比同类鞋更耐穿而且防滑
意大利+日本时尚设计
知名度很大的美国品牌
质量得到保证的产品
舒适性极佳的产品
有着很多医学功能,例如可以减少腿部负担,增加脚后跟的支撑力量
趣味性极佳的产品,具有个性化卡骆驰的产品
拥有专利发明和款式保护的产品
最后一个原因期待你来告诉我
应征方法:
1.前程无忧直接在线投递;或
2.现场投递:请将简历投递至你所应聘的直营店铺
我们诚挚邀请你加入crocs这个大家庭,公司将会为员工提供各类培训和广阔的职业发展机会。同时crocs也会为员工提供具有竞争力的薪酬福利。
About Crocs
Born in Boulder, Colo. as a simple, comfortable boat shoe, today Crocs? footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, Crocs offers colorful, lightweight comfort for any occasion and every season.
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles.. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
The Crocs brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere.
Today we are a $1.2bn public quoted company and we have only just started our journey being a mere 14 years old. The record growth year on year of the brand has now provided us with a firm platform for our teenage” years of development as we embark on the next exciting phase of you.
Mission
Bring profound comfort, fun and innovation to the world’s feet.
Brand Heritage
In its founding year, 2002, Crocs introduced an innovative shoe made of a revolutionary material called Croslite. Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs after the multi-environment, amphibious nature of Crocodiles.
Building momentum with a shoe unlike any other, Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs brand name started to build a feel-good physical and emotional experience with a life of its own.
Brand Attributes
Innovative
What separates Crocs from ordinary shoes Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.
Fun
Whether it’s with color, clever design, or in the way we get our message out, Crocs always strives for smiles in an effort to elicit a feel-good emotional experience.
Comfort
Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa.
Our Region
Covering the most dynamic group of diverse markets in the group, our Singapore regional office is the home of the brand for ASIA, MIDDLE EAST and AFRICA. With a population equal to over 60% of the world’s population, we proudly accept the responsible to lead and manage the growth engine of the brands future revenue.
Operating across wholesale, Retail and e commerce channels we strategically blend own and operated stores, web platforms with franchise partners and powerful wholesale accounts boasting some the region’s most impressive players as our partners.
Our Senior Regional Leadership
Cross functional deep expertise of retail and the region lies at the heart of our senior leadership team bringing professional leadership from strategy to business development to property to retail operations to merchandising and planning to finance and marketing. With an impressive track record in global brand management our new leadership team possesses the proven expertise to deliver the company’s vision and actively seeks top talent to join its winning team.
Awards & Recognition
American Business Awards Stevie Awards - Marketing Executive of the Year (2012); Management Team of the Year (2012); Turnaround Executive of the Year (2011)
Boulder County Business Report IQ Award (2012)
ColoradoBiz Top Company Award (2012)
Denver Business Journal Power Book (2012)
Denver Business Journal Partners in Philanthropy Award (2011)
Golf Europe Footwear Category Award (2012)
PGA Merchandise Show Best New Product Award (2012)
National Retail Federation Retail Innovator of the Year: Crocs, Inc., President and CEO, John McCarvel (2012)
The classic beach clog was featured in Design Museum's Fifty Shoes that Changed the World book. (2009)
联系方式
- 公司地址:地址:span三里屯路19号院地下一层SLG33b