Region Product Marketing Leader, Maternal Infant Care(职位编号：1362140)
通用电气（中国）有限公司 GE China
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：多元化业务集团公司 医疗设备/器械
职位信息
- 发布日期：2012-11-22
- 工作地点：成都
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 职位类别：市场/营销/拓展主管
职位描述
Business
GE Healthcare
Business Segment
Healthcare
About Us
We are GE. We’re a global infrastructure, finance and media company taking on the world’s toughest challenges. And we are taking the strengths that have made us an industry leader and putting them to work in service of a new era of global business, with a focus on the world and the people we share it with. Through initiatives like ecomagination and healthymagination, we are developing the next generation of products and services to improve the way we use resources, impact our communities and care for each other. Join GE and you’ll discover a career opportunity of incredible diversity – across disciplines and around the globe. No other company invests in the development, training and advancement of its employees the way we do, because we believe it is our innovative thinking that is our strength, and that strength is what enables GE to make a positive impact on tomorrow, today. From jet engines to power generation, financial services to water processing, and medical imaging to turning imaginative ideas into leading products and services. GE is imagination at work About GE Healthcare: What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare. Something remarkable happens when you bring together people who are committed to making a difference - they do. At work for a healthier world.
Role Summary/Purpose
Leads, coordinates and manages the execution of the marketing plan for the MIC business within China. Identifies opportunities for growth and market share gain. Then based on deep market understanding of customer segment needs, creates a China specific product/portfolio strategy including: product positioning, current portfolio evolution and installed base growth strategy. Collaborates with regional marketing and provides input to the new product/solutions roadmap development.
Essential Responsibilities
• Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a product segment/category/portfolio. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success • Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing the China commercial strategy for a product segment/category/portfolio. • Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities and utilizes market research and data to develop business cases in conjunction with strategic marketing, regional product marketing and product leaders. • Collaborates with Marketing Communications and PR to develop regional communication plans. Develops communication “assets” (collateral, images and training tools/courses) that can be deployed in the execution of regional communication plans. Responsible for capturing and reporting upon relevant metrics. • Collaborates with Product Leaders, Global Marketing and Engineering to provide input to the product development roadmap, to develop, test and prototype new product ideas, develop differentiation, define product value propositions, collect evidence of value and creating regulatory claims. • Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies. • Executes all demand generation and awareness activities for a product in a given region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications on developing positioning/messaging, tools and collateral for NPIs. Works closely with regional marketing on internal training, external launch events/announcements and sales campaigns. • Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships in collaboration with regional Marketing and dissemination of best practices and customer success. Quality Specific Goals: 1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 2. Complete all planned Quality & Compliance training within the defined deadlines 3. Identify and report any quality or compliance concerns and take immediate corrective action as required Responsible for ensuring legal and regulatory approval of all marketing communications prior
Qualifications/Requirements
1. Bachelor’s Degree in Marketing, Business Administration or related field 2. Minimum 5+ years experience in marketing, product marketing or related field 3. Team oriented – ability to motivate and work well with diverse, cross-functional teams 4. Influencing skills – ability to motivate individuals and demonstrate organizational influence 5. Excellent oral and written communications skills 6. Strong analytical and process skills
Additional Eligibility Qualifications
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field 2. 8+ years experience in marketing, product marketing or related field 3. Marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Innovation – develop new ideas through collaboration and execute on creative ideas 6. Experience managing a global brand
GE Healthcare
Business Segment
Healthcare
About Us
We are GE. We’re a global infrastructure, finance and media company taking on the world’s toughest challenges. And we are taking the strengths that have made us an industry leader and putting them to work in service of a new era of global business, with a focus on the world and the people we share it with. Through initiatives like ecomagination and healthymagination, we are developing the next generation of products and services to improve the way we use resources, impact our communities and care for each other. Join GE and you’ll discover a career opportunity of incredible diversity – across disciplines and around the globe. No other company invests in the development, training and advancement of its employees the way we do, because we believe it is our innovative thinking that is our strength, and that strength is what enables GE to make a positive impact on tomorrow, today. From jet engines to power generation, financial services to water processing, and medical imaging to turning imaginative ideas into leading products and services. GE is imagination at work About GE Healthcare: What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare. Something remarkable happens when you bring together people who are committed to making a difference - they do. At work for a healthier world.
Role Summary/Purpose
Leads, coordinates and manages the execution of the marketing plan for the MIC business within China. Identifies opportunities for growth and market share gain. Then based on deep market understanding of customer segment needs, creates a China specific product/portfolio strategy including: product positioning, current portfolio evolution and installed base growth strategy. Collaborates with regional marketing and provides input to the new product/solutions roadmap development.
Essential Responsibilities
• Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a product segment/category/portfolio. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success • Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing the China commercial strategy for a product segment/category/portfolio. • Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities and utilizes market research and data to develop business cases in conjunction with strategic marketing, regional product marketing and product leaders. • Collaborates with Marketing Communications and PR to develop regional communication plans. Develops communication “assets” (collateral, images and training tools/courses) that can be deployed in the execution of regional communication plans. Responsible for capturing and reporting upon relevant metrics. • Collaborates with Product Leaders, Global Marketing and Engineering to provide input to the product development roadmap, to develop, test and prototype new product ideas, develop differentiation, define product value propositions, collect evidence of value and creating regulatory claims. • Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies. • Executes all demand generation and awareness activities for a product in a given region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications on developing positioning/messaging, tools and collateral for NPIs. Works closely with regional marketing on internal training, external launch events/announcements and sales campaigns. • Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships in collaboration with regional Marketing and dissemination of best practices and customer success. Quality Specific Goals: 1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 2. Complete all planned Quality & Compliance training within the defined deadlines 3. Identify and report any quality or compliance concerns and take immediate corrective action as required Responsible for ensuring legal and regulatory approval of all marketing communications prior
Qualifications/Requirements
1. Bachelor’s Degree in Marketing, Business Administration or related field 2. Minimum 5+ years experience in marketing, product marketing or related field 3. Team oriented – ability to motivate and work well with diverse, cross-functional teams 4. Influencing skills – ability to motivate individuals and demonstrate organizational influence 5. Excellent oral and written communications skills 6. Strong analytical and process skills
Additional Eligibility Qualifications
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field 2. 8+ years experience in marketing, product marketing or related field 3. Marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Innovation – develop new ideas through collaboration and execute on creative ideas 6. Experience managing a global brand
公司介绍
通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。
GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。
2011年GE的年销售达1420亿美元。
GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。
GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.
The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.
Total revenue of GE reached $142.0 billion in 2011.
GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.
GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。
2011年GE的年销售达1420亿美元。
GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。
GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.
The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.
Total revenue of GE reached $142.0 billion in 2011.
GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.
联系方式
- 公司网站：http://www.ge.com/
- 公司地址：华佗路1号
- 邮政编码：201103