天津 [切换城市] 天津招聘天津广告招聘天津文案/策划招聘

Senior Copywriter

佳通轮胎(中国)投资有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2017-02-22
  • 工作地点:上海-长宁区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位类别:文案/策划  

职位描述

职位描述:
Responsibilities:
1.Social media management: Build a strong and active social presence, with increasing fan base size and engaging brand-user interaction.
Social media strategy implementation (including daily content development/creative campaign support/User interaction etc.)
Monthly report and analysis on the effectiveness and efficiency of social media
Report on the trend of competitors and other successful cases
2.BBS management, to improve the brand volume and WOM
Work with agency to work out monthly BBS plan and implementation
Develop special campaign for consumer on BBS (including new product trial/racing car competition/car club activity etc.)
Weekly and monthly report on BBS communication
3.Search Engine Optimization and Management (SEO/SEM);
SEM strategy implementation and keyword analysis to identify opportunities
Consideration of overall SEO strategy when writing content
Implementation of Q&A on Search Engine
4.Other digital marketing plans development & implementation;
Working in conjunction with the marketing team to develop an engaging and consumer-focused digital marketing plan(including but not limited to):
o eCRM
o Brand campaign
o Affiliate Marketing

Requirement:
1.Education: Bachelor or Master Degree in Digital Marketing, Marketing, Communication, Business Administration.
2.5 years of marketing experience, with digital marketing 4A digital agency working experience in is preferred
3.Creative on the content creation and sensitive to social hot topic
4.Strong communication and writing skills, a proven doer and great team player
5.Languages: Fluency in Mandarin and English are preferred.
6.Result oriented, self-motivated and proactive attitude.

职能类别: 文案/策划

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公司介绍

佳通,全球***的轮胎企业之一,总部位于上海,在中国五个战略性城市拥有七家工厂。佳通轮胎采用多品牌策略,以完整、优质的产品系列满足市场需求,产品畅销全球100多个国家和地区。
 
公司位于上海虹桥临空经济园区,距离地铁2号线淞虹路站约6分钟班车路程(园区在凇虹路站设有短驳班车),另外,公司还在莘庄地铁站北广场设有上下班公司班车。
 
投递简历时请注意如下事项:
1. 请在邮件主题中注明应聘职位名称(与应聘岗位一致),以及其它特殊要求;
2. 同一岗位请勿重复多次递简历或重复不同的岗位投递以避免系统自动过滤;
3. 如有英语需求的职位请提交中英文简历。

联系方式

  • Email:hr@giti.com
  • 公司地址:地址:span华玉路888号