Assistant Digital Marketing Manager
亚玛芬体育用品贸易(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2017-02-08
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 语言要求:英语 良好
- 职位月薪:15-25万/年
- 职位类别:市场企划专员 市场/营销/拓展主管
职位描述
职位描述:
Assistant Digital Marketing Manager
POSITION DESCRIPTION:
- Using technologies and research to enhance effectiveness of the websites and digital marketing
- Web analytics
- Online questionnaires
- A/B testing
- Online Media analytics
- Digital Marketing: Acquisition
- Display advertising on the internet (Will be brand as well with different % depending on where we are in launch campaign
- Traffic quality validated in accordance to advertising strategy - incl. setting relevant KPI for online.
- Media buying in the digital space (online media)
- Social Media
- Work with digital marketing manager to develop execution plan. In close co-operation with Brand Manager, support with relevant Product info, product pictures, link etc. for Social Media & PR (e-PR) use
- Weibo/Wechat content management on daily basis
- Data quality validated in accordance to Social media & PR(e-PR) strategy - incl. setting relevant KPI and tracking
- External Agency Management
- Manage agency relationships for Omni-Channel area of responsibilities, however in close co-operation with Marketing
QUALIFICATIONS AND SKILLS:
- Knowledge in tracking system operation will be plus
- Good skill of written and spoken in both Chinese and English
- Experience of work with digital agencies/social media agency/tracking agency will be plus
- Sports lover in Fitness, and professional or serious amateur will be value added
- Be innovative, independent, with fashion and marketing sense
- Good communication, interpersonal skills and self-motivated
- Self-discipline
DESIRED WORKING EXPERIENCE:
- Similar experience in digital marketing, sports lover is a plus
- 5 years or above experience in digital marketing is a must
MINIMUM EDUCATIONAL REQUIREMENTS:
- Bachelor degree or above
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Assistant Digital Marketing Manager
POSITION DESCRIPTION:
- Using technologies and research to enhance effectiveness of the websites and digital marketing
- Web analytics
- Online questionnaires
- A/B testing
- Online Media analytics
- Digital Marketing: Acquisition
- Display advertising on the internet (Will be brand as well with different % depending on where we are in launch campaign
- Traffic quality validated in accordance to advertising strategy - incl. setting relevant KPI for online.
- Media buying in the digital space (online media)
- Social Media
- Work with digital marketing manager to develop execution plan. In close co-operation with Brand Manager, support with relevant Product info, product pictures, link etc. for Social Media & PR (e-PR) use
- Weibo/Wechat content management on daily basis
- Data quality validated in accordance to Social media & PR(e-PR) strategy - incl. setting relevant KPI and tracking
- External Agency Management
- Manage agency relationships for Omni-Channel area of responsibilities, however in close co-operation with Marketing
QUALIFICATIONS AND SKILLS:
- Knowledge in tracking system operation will be plus
- Good skill of written and spoken in both Chinese and English
- Experience of work with digital agencies/social media agency/tracking agency will be plus
- Sports lover in Fitness, and professional or serious amateur will be value added
- Be innovative, independent, with fashion and marketing sense
- Good communication, interpersonal skills and self-motivated
- Self-discipline
DESIRED WORKING EXPERIENCE:
- Similar experience in digital marketing, sports lover is a plus
- 5 years or above experience in digital marketing is a must
MINIMUM EDUCATIONAL REQUIREMENTS:
- Bachelor degree or above
职能类别: 市场企划专员 市场/营销/拓展主管
关键字: 数字营销 运动 social media
公司介绍
AMER SPORTS亚玛芬体育是世界***体育器材品牌管理集团公司,一直为专业运动员及业余运动爱好者提供全球最先进的体育科技产品。亚玛芬体育于1950年在芬兰创立,并于1977年在纳斯达克北欧市场NASDAQ OMX上市。
联系方式
- Email:intern1.hr@amersports.com
- 公司地址:上海市浦东新区杨高南路759号陆家嘴世纪金融广场2号楼3楼 (邮编:200127)
- 电话:18143034469