天津招聘

Responsibilities
The role of Robitussin Brand Manager is to drive Robitussin brand equity improvement, deliver pre-agreed brand P&L and lead brand NPD projects. To achieve the business and brand objectives, he/she will be responsible for formulating all Robitussin brand plans, tactics, and activities implementation & evaluation, and work with cross functional team to deliver NPD projects.

Education/Experience
Bachelor or above, at least 4 years of relevant experience in FMCG company, pharmaceutical OTC background is a plus
Special Knowledge
Strategic thinking, good market acumen and ability in analysis and judgment. Brand management knowledge, media communication and consumer research knowledge.
Personality Traits
Passionate, self motivated, willing to walk out of comfort zone and try different things
Skills
Frequent in oral and written English. Good communication, interpersonal and leadership skills as well as project management and presentation skills.

RESPONSIBILITIES
Annual Marketing Plan(Consumer & Retail):
Prepare annual marketing plan and communication strategy, including above-the-line & below-the-line activities as well as investment plan to achieve top-line and bottom-line target based on brand long term development strategy.

Formulate Brand Operation Plan
Formulate brand operational plan: including tactics and action plan based on agreed brand objectives, strategies and budget.
Implement and Evaluate Marketing Programs
Propose action plans and implement agreed action plans. Closely follow up the program results, sales feedback and make necessary amendment if required. Evaluate the programs after completion and provide learning for next action.

Brand Performance Tracking
Fully leverage available resources, constantly monitor and report market trends, competitor activities, brand performance and Brand Health analysis to help Marketing Manager to formulate brand strategies.

Follow up Communication Plan & Activation Plan
Follow up communication plan & activation plan based on agreed communication strategy and annual master plan, including: advertising campaign and other communication & activation material development, cooperate with media team & trade marketing to follow up the implementation.
New Product Development
Lead and work with cross-functional teams to deliver the new product development projects, including idea discovery, key stakeholders approval/alignment as well as commercialization
Budget Preparation and Control
Initiate brand budget (Consumer & Retail channel), monitor and analyze brand budget to ensure cost effective & efficiency and make sure within agreed budget.

GSK is an equal/opportunity affirmative action employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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