天津招聘

职位描述：
Key Responsibilities

Market Analysis
- Conduct competitor analysis and market benchmarking;
- Engage with stores in the local market to feedback analysis results from headquarter concerning penetration of segments/cluster;

Target Lists and Analysis
- Work close with headquarter CRM colleagues to prepare target list through internal system accordingly;
- Analyze ROI of events and campaign arranged in the local market;
- Work close with headquarter on CRM regional plan and discuss;

Constant Strategy Monitoring
- Engage constantly with local Marketing and Retail colleagues to integrate CRM works with relevant fields;
- Manage offline activities in the local market (e.g. mailing, private appointments, events, etc.);
- Maintain client database and update client contact history timely;

VIP Client Policy
- Monitor close VIP strategies aligned with headquarter in the local market and provide trend reports and feedbacks;
- Initiate new activities in the local market;

Retail CRM Support
- Monitor CRM activities in store (in line with the contact strategy);
- Monitor set of reports implemented in stores;
- Support diffusion of CRM tools in store (ex. digital coupon);
- Monitor invitations and event attendance in Boutique;

CRM Training
- Collaborate with the trainer of the area (when he/she is present) or manage personally the training to CRM specialists of stores (e.g. data collection, selling ceremony, relationship management, etc.);
- Implement trainings of retail network;
- Monitor relevant activities;

Legal CRM
- Manage the archiving activity of old coupons in stores (please refer to CRM specialists in boutique)

CDM
- Participate and coordinate exclusive activities (e.g. Lucky Draw, Silent Auction, Cocktail, Preview Limited edition or new collection, Brand events, etc.) to enlarge client database and create traffic/sales in stores;
- Manage relationships with selected and exclusive partners (e.g. Private Club, Banks, Hotel 5 stars, Ferrari, etc.) and organize one-to-one appointments in stores (e.g. Sartorial Touch, Custom Made, MTO) to enhance engagements with top spenders;
- Coordinate between the local markets and headquarter in terms of gift orders, initiatives, collaborations and partnership;
- Manage budget, feedback quali-quantitative results of on-going activities to headquarter;
- Manage regular operations of maintenance, privacy control, and contacts acquisition.

Role Requirements
- At least three or four years experiences in CRM or Marketing fields from fashion/luxury industry;
- Bachelor’s degree or above;
- Fluent English and Mandarin speaking and writing. Italian speaking is a huge plus, but not compulsory;
- Proven solid cross regions and functions communication skills;
- A team player;

About TOD’S Group
The TOD’S Group operates in the luxury sector under its proprietary brands (TOD’S, Hogan, Fay and Roger Vivier). It actively creates, produces and distributes shoes, leather goods and accessories, and apparel. The firm’s mission is to offer global customers top-quality products that satisfy their functional requirements and aspirations. 举报 分享

Work with us
Be a part of our wonderful experiences

TOD'S：手工铸就百年传奇，卓越书写永恒经典

TOD'S集团凭借完美的质地和将传统和现代结合的创造力，跻身于世界著名十大奢侈品之列。作为国际鞋履和皮具的引领者，集团现拥有鞋履皮具品牌TOD'S、Hogan、Roger Vivier以及奢侈服饰品牌Fay。

TOD'S最初只是一家小鞋厂，直到上世纪40年代在Dorino Della Valle先生的带领下，发展成为如今规模庞大的集团，他的儿子Diego Della Valle先生，是TOD'S集团现任主席兼行政总裁。 TOD'S集团迅速发展，特诚聘具专业素质的优秀人员加入：

Please send both English and Chinese CV, the copy of education certification and 1 piece of one-inch photo to following address:

有意者请将中英文简历，学历证书复印件及近期免冠彩照一张寄往：

上海市南京西路1717号会德丰国际广场4501室
托德斯（上海）商贸有限公司人力资源部收 邮编200040
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