天津招聘

Role Description
ROLE PROFILE:
The Senior Regional Senior Brand Manager Asia Oncology will support the RMD with strategies development and leads the implementation of best-in-class, regional and innovative brand management practices and programs. He/she will leads the implementation of regional strategies and core activities for oncology portfolio (Sutent, Torisel, Aromasin, crizotinib, axitinib) and projects (including core regional campaign and promotional materials development, professional relations, market access and patient/media programs, KOL strategies and management, regional POA implementation, etc.) and ensures that these activities are successfully implemented to achieve short- and long-term sales & IBA objectives.

KEY ACCOUNTABILITIES:
Implementation of Brand strategies
- Lead the implementation and delivery of the ACT deliverables (EM Strategic Product Platform - EMSPP, Regional Business Plan - RBP, Core Regional Campaigns)
- Assist RMD to lead the ACT in the development of regional brand/portfolio strategies, core regional campaigns and programs to maximize brand value
- Provide business and brand management expertise to ACT, proactively identifying insights and ensuring alignment with business and brand needs
- Set, monitor and manage specific brand objectives and performance indicators including the budget under supervision of the RMD to support specific brand objectives and drive brand performance across his/her defined region
- Support the RMD with strategy development and the Operating Plan process for the assigned brand/portfolio (revenue/Opex discussion and coordination across Emerging Markets)
- Fully understand the P&L of the assigned brand, identify possible issues, and advance proposals for corrective actions to senior management

Alignment across countries/functions
- Be the 'voice' of the brand for countries, sharing insights and ensuring country needs are appropriated, considered and represented in Regional strategies and plans
- Align key stakeholders - medical, marketing, sales, manufacturing, country and regional management, country functional colleagues - to business objectives, strategies and tactics for the brand across the region
- Lead efforts across countries within the region to understand and address local and regional opportunities and challenges for the assigned brand(s)
- Establish strong partnerships and collaborate with countries in the effective development and execution of campaigns and programs
- Establish effective peer relationships and strong cross-functional collaboration and communication with his/her regional team
- Collaborate with peer SRBMs to align processes across brands and regions across EMBU
- Identify Country best practices and leverage them for the region
- Ensure the linkage and alignment between the global and local brand strategies and tactics

Building organizational capability
- Successfully operate in a multicultural environment
- Create and maintain an OWN IT culture that values, recognizes and generates high performance, supports innovation and challenges the status quo
- Share information and experiences, leverage initiatives across countries where appropriate, and enhance productivity of marketing efforts for the brand
- Support and foster knowledge management between Regional Hubs and across Portfolio Teams

REQUIREMENTS:
- Broad knowledge of the pharmaceutical industry, oncology and healthcare environment including access, pricing, reimbursement, regulatory requirements and market and policy trends
- Proven ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations
- Demonstrated track record of ability to influence others
- Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends
- Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
- Strong budget and project management skills
- Demonstrated track record in specific fields of brand management expertise, e.g., creation of operating plans, implementation of KOL programs
- Demonstrating strong strategic and analytical skills
- Strong interpersonal skills as well as excellent verbal communication and presentation skills
- Position involves significant travel across the region plus up to two trips to the US/year

QUALIFICATIONS:
- University degree in science, health sciences or business; Master's degree preferred
- Minimum of 5 years of marketing experience in the healthcare, pharmaceutical or related field
- Experience in oncology a plus (or a specialty therapeutic area)
- Sales/operational experience in the healthcare, pharmaceutical or related field preferred
- Experience working in a matrix team
- Country ACT member experience an asset
- Fluency in English required, bilingual preferred, Mandarin a plus

GSK is an equal/opportunity affirmative action employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
GSK招聘团队只会使用 @gsk.com 后缀的邮箱与您联系。若您收到任何声称来自GSK邀请您面试或请您提供任何个人信息的邮件，我们建议您留意发件人的邮箱地址，并谨慎回复。若您不确定您所收到的邮件是否来自GSK，请您通过chk.recruitment@gsk.com 联系我们。