天津招聘

职位描述：
At Amazon we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance customer experience and are integrated with our core eCommerce platform. We have developed products that demonstrates Amazon’s strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase.

The future of our business is compelling and we are focused on building a robust, innovative business enabling advertisers of all sizes. Our products range from eCommerce ads that integrate the power of familiar shopping features to visually stunning Kindle screensavers. We can reach customers on Amazon properties, both web and mobile, and across our ad platform.

A strategically important part of our charter is to build a portfolio of self-service, cost per click advertising programs to enable tail advertisers to engage with customers in relevant ways. Examples of products already in the market are Sponsored Products and Amazon Marketing Services. We are building a team who owns advertiser adoption and engagement for Self-Service Performance Advertising (SSPA) programs. This team will have functional expertise in marketing, product, account management, market analysis and program management. Working directly with advertisers we will develop strong feedback mechanisms to inform and influence the product road-map.

As a Marketing Program Manager for SSPA, you will help define your role working to identify controllable inputs which enable product teams to drive revenue and deliver an amazing customer experience. You will work closely with China-based advertisers who want to advertise their products on Amazon global websites and have direct responsibility for helping them optimize their advertising campaigns. Your day to day activities will change constantly as our business grows and you can expect to propose to create and establish programs that impact thousands of advertisers and build business cases to drive feature development with product and engineering teams. You can expect to work closely with the marketing and product teams on advertiser communication plans related to new feature launches and program changes. This is a critical role and your efforts will drive advertiser commitment, revenue growth and product improvements.

Key Responsibilities

· Help ensure that high potential advertisers reach their performance goals quickly and stay active and healthy.
· Monitor performance of advertising accounts across verticals and drive one-to-many activities to improve performance
· Build campaign optimization proposals that are meaningful, compelling and relevant to advertisers
· Customize proposals outlining the benefits of Performance Advertising products such as Display and Search advertising, including bid/budget/targeting strategies to increase advertising revenue
· Monitor account performance for optimal ROI and advertiser satisfaction
· Work with technical account management, sales, development, and product teams to identify and solve issues blocking advertiser performance.
· Provide oversight and root cause analysis of issues affecting advertisers.
· Extend your expertise and best practices to the sales and service teams to positively impact all new advertisers to the platform.
· Manage a portfolio of advertisers using business analytics expertise to proactively identify and realize opportunities to increase revenue and performance. Support the development of these advertisers’ ongoing independent growth and success.

Basic Qualifications
· Bachelor degree
· Proven fluency in both Chinese and English
· Proven work experience in display/search advertising.
· Outstanding MS Office skills: Microsoft Excel, Word, and PowerPoint
· MBA or other related Master's degree
· Superior verbal and written communication skills as demonstrated by experience
· Passion for online advertising and a track record of delivering outstanding results
· Entrepreneurial spirit and a passion for having fun. 举报 分享

亚马逊于 2004 年进入中国，秉承“顾客至尚”的理念，不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务，Kindle 电子书阅读器和电子书，亚马逊物流运营和亚马逊云计算服务（AWS）。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系，亚马逊中国持续推进跨境电商战略。2014年， 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店，致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线，是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户，以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心，配备超过 10 万台 Kiva 智能机器人，可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力，亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验，并帮助中国卖家出口海外，拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验，点燃中国大众的阅读热情。2012年12月，Kindle中国电子书店正式上线，通过与数百家中国出版机构商和进口书商合作，目前为中国读者提供了超过 70 万册电子书。2013 年 6 月，Kindle 电子书阅读器进入中国市场，随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品，并与全球保持新品同步发售，Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。