天津招聘

职位描述：
Responsibility Level:
Responsible for planning and delivering CRM and Digital strategies across the company, understanding consumer needs and request, providing total experience to encourage consumer retention and loyalty. The successful candidate will be a passionate team player with great expertise in CRM and Digital marketing and is able to plan, prioritize and execute targeted and efficient activities for optimum results.
Typical Duties:
1. Planning and delivering CRM strategies and initiatives across the company encouraging B2B and B2C customers’ retention and loyalty.
2. Ensuring CRM platform works seamlessly across the organization and captures all required information at key points in the customer life cycle.
3. Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
4. Overseeing direct communications with customers through digital marketing campaigns and CRM program; monitor and maximize customer lifetime value strategies ensuring maximum profitability.
5. Work closely with internal departments and external CRM agency on data analysis, understanding the products, modeling, and come up with customer-driven campaigns to achieve higher customer life value and other CRM KPIs.
6. Be responsible for the effectiveness of activation communication channels including EDM/SMS etc.
7. Be the leader to realize the whole single –customer view acrossing all platforms and personalization, i.e. based on massive in-depth analysis of customers, personalize the offers and content to them via the website display, promotional offers, EDM, and other communication channels.
8. Program management-customize programs with dynamic, industry-specific attributes, Effectively track, manage, and change members into concurrent tiers
9. Reward rule management- easily design and model sophisticated program rules, conditions, and offers to maximize loyalty program strategy.
10. Optimally manage memberships across all loyalty levels with software that supports flexible membership models and enables robust point and tier management across multiple channels.
11. Leverage end-to-end loyalty program automation with native integrations – with SAP CRM and open integration framework; Develop and implement B2B and B2C consumer loyalty program
12. Optimize website and tracking conversion rates and making improvements to the website
13. Review new technologies and utilize a range of new techniques to ensure the company at the forefront of developments in digital marketing
14. Overseeing the social media strategy for the company
15. Develop creative marketing activities or leverage partnerships to help enhance brand presence and consumer experience online.
16. Developing most effective approach for the CRM program to acquire, retain and activate consumer.
17. Identify opportunities on other new third party platforms and develop co-branding campaign.
18. Track/analyze website performance, re-tooling for more effective outcomes on regular basis.
19. As the data analysis champion to build systematic analysis programs to track and optimize all the marketing activities.
20. Set up online data collection and database system, together with outsources vendor and related department
21. Ensuring the database is segmented effectively for targeted marketing activities and business purpose
22. Integrate online and offline opportunity to accumulate consumer date.
23. Determine marketing and sales channels which produce the highest ROI in customer acquisition, sales volume, units sold, etc.
24. Translate, edit and organizing each client's online information necessary for brand/product/store launch, including: product descriptions, banner ideas, marketing material design, SEO positioning and key wording
25. Ensuring smooth functioning of specific platform stores including all customer interfaces - CRM, distribution center communication, client relations, etc.

Requirements:
1. University business degree and a minimum of 10 years’ experience working with world class brands either client-side or within a recognized agency environment.
2. Extensive experience of CRM and digital marketing ideally in a consumer oriented industry.
3. Internet savvy and skillful data analysis capability
4. Strong background in customer acquisition, re-engagement and retention strategies.
5. Familiar with all kind of new digital marketing tools
6. Strong understanding of current online marketing concepts, strategy and best practice
7. Experience in CRM, loyalty management, SEO, Email marketing and social media
8. Previous experience in a similar digital marketing role
9. Directly related management experience and work results including success in achieving progressively higher quota.
10. Strong communication, inter-personal, coordination skill, and able to work under pressure
11. Brings Passion to the work place with a sense of responsibility to complete tasks
12. Creativity, strong problem solving and analytical skills
13. Team player with high level of integrity, dependability, strong work ethic & positive attitude
14. Strong sense of urgency and results-orientation, eager to take initiative and very organized
15. Effective time management and plan execution
16. Proficiency in spoken and written Chinese & English 举报 分享

佳通，全球***的轮胎企业之一，总部位于上海，在中国五个战略性城市拥有七家工厂。佳通轮胎采用多品牌策略，以完整、优质的产品系列满足市场需求，产品畅销全球100多个国家和地区。
 
公司位于上海虹桥临空经济园区，距离地铁2号线淞虹路站约6分钟班车路程（园区在凇虹路站设有短驳班车），另外，公司还在莘庄地铁站北广场设有上下班公司班车。
 
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3. 如有英语需求的职位请提交中英文简历。