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Marketing Manager-TB (职位编号:00185)

佳通轮胎(中国)投资有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2017-01-06
  • 工作地点:上海
  • 招聘人数:若干人
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:



Title: Marketing Manager-TB

Reports To: Deputy General Manager-Marketing

Supervises:








Responsibility Level:

Provide business plan to support TB OE and Aftermarket business goal achievement. Lead TB marketing strategy and plan development & deployment. Supervise 360 degree brand communication plan development and Implementation to enhance brand equity



Typical Duties:

n Achieve annual TB business plans by identifying business opportunities and developing marketing strategy roadmaps and commercialization strategies.

n Achieve alignment of the overall branding and channel strategy, including: market prioritization, customer segmentation, and product requirements definition, business case, pricing strategy, positioning & distribution requirements.

n Lead 360 degree TB brand communication strategies & plans and its derived programs development, and oversee the implementation of a variety of brand campaigns / events

n Work closely to related functional team to align marketing strategies and develop clear value propositions & marketing plan to ensure business goal achievement.

n Initiate the consumer orientated activities based on commercial calendar and seasonal change to ensure sales performance achievement

n Contribute to ensuring competitiveness in the market place by understanding market and consumer insight, monitoring customer behavior.

n Pro-actively involve in channel customers communication plan development and implementation

n Responsible to TB brand equity establishment, develop media strategy & prioritize media opportunity, leverage key influencers in local press, online environment and channel.

n Work with E-commerce team as a one team to develop a series of CRM programs and digital campaigns to enhance brand loyalty.

n Always stay in contact with what is going on locally on new emerging business or communication channels , tie in business and communication plan development

n Good budget planning and follow up, safeguard the central investment in local market and prepare brand budget allocation and update activity spending and ROI analysis on each project



Requirements:

n Bachelor’s degree in Marketing, Business, Brand Communication, or related curriculum. MBA preferred.

n Minimum 10-year experience, experience in a senior marketing role in MNC Marketing related function, Automotive/Commercial truck related industry preferred.

n Demonstrated track record of strong leadership with ability to achieve results through others and successfully lead major project teams.

n Excellent critical & strategic thinking with ability to translate strategy into action & results.

n Excellent communication, presentation, and leadership skills required. Strong interpersonal and influencing skills cross-functionally.

n Demonstrated process orientation/capability.

n Ability to build a collaborative environment.

n Excellent interpersonal/communication skills and a team player

n Ability to multi-task and take calculated risks

n Effective time management and plan execution

n Proficiency in spoken and written Chinese & English

职能类别: 市场/营销/拓展经理

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公司介绍

佳通,全球***的轮胎企业之一,总部位于上海,在中国五个战略性城市拥有七家工厂。佳通轮胎采用多品牌策略,以完整、优质的产品系列满足市场需求,产品畅销全球100多个国家和地区。
 
公司位于上海虹桥临空经济园区,距离地铁2号线淞虹路站约6分钟班车路程(园区在凇虹路站设有短驳班车),另外,公司还在莘庄地铁站北广场设有上下班公司班车。
 
投递简历时请注意如下事项:
1. 请在邮件主题中注明应聘职位名称(与应聘岗位一致),以及其它特殊要求;
2. 同一岗位请勿重复多次递简历或重复不同的岗位投递以避免系统自动过滤;
3. 如有英语需求的职位请提交中英文简历。

联系方式

  • Email:hr@giti.com
  • 公司地址:地址:span华玉路888号