Associate / Regional Channel Marketing Manager
恒天然商贸(上海)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-12-26
- 工作地点:上海
- 招聘人数:1人
- 学历要求:专业培训
- 职位月薪:279200-349000/年
- 职位类别:市场/营销/拓展经理
职位描述
职位描述:
Role purpose:
- To work with sales team to formulate and execute promotion plan to further grow and improve the possibility of foodservice business.
- To organise effective trade promotional activities to back sales.
- To control promotion activities spending.
Role accountabilities:
Major Activities
Manage the delivery of high potential new business development initiatives for the China Foodservice business
- Drive new application and recipe development projects with key customers (KAs and TAs) in the region with National Channel Marketing Team, sales team and tech team
- Manage all facets of project feasibility, evaluation and commercialisation, including identification and recommendation of in-market processing options, where that is required
- Lead development of the sales and marketing plan for the project working closely with local sales team;
- Fully support national bakery team on TA trial model in the region activities.
- Support Marcomm team on market activities and events in the region; and support NPD team on new product launching trial in the field market.
- Provide required reporting on project activity to the relevant stake-holders as required.
End Results
- Deliver the results i.e. revenue, margin, or volume on new application and recipe development projects
- Project milestones are met within the agree timelines
- Coherent sales and marketing plan is in place to support the product launch
- Project is managed within agreed process
- Plan is executed against agreed deliverables, and successfully handed over to the sales team
- Key stake-holders are clear on project progress and milestones.
Requirements:
- Trade marketing: Able to establish the channel marketing function as an integral part of sales and marketing execution.
- Sales systems and information: Develop strong analytical skills using sales information system preferred.
- Sale & channel strategy: Works consultatively to produce a clear sales strategy for key accounts preferred.
- Priority setting: Determining and focusing on the high pay off activities to achieve goals and allocates resources appropriately.
- Managerial courage: Says what needs to be said especially when facing sales team with different view on promotion plan on key customers.
Requirements:
- Education: University degree of marketing or food science, Frequently English.
- Experience: 5+ years in sales and marketing roles in multinational consumer goods company or B2B food science, including not less than 3 years manager role in trade marketing field or B2B food science; Successful in trade promotion experiences;
- Technical/Functional Expertise: High level of negotiation skills in terms of being able to plan and conduct effective trade reviews and tactical and strategic implementation of plans; Strong Inter-personal skills and sensitivity to different cultures are essential at all times and ability to work in a challenging market environment is a must; Excellent communication and presentation skills; Fluency in written and spoken English, Mandarin; The sincerity and trust worthy of the candidate to protect the company’s interest is essential.
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Role purpose:
- To work with sales team to formulate and execute promotion plan to further grow and improve the possibility of foodservice business.
- To organise effective trade promotional activities to back sales.
- To control promotion activities spending.
Role accountabilities:
Major Activities
Manage the delivery of high potential new business development initiatives for the China Foodservice business
- Drive new application and recipe development projects with key customers (KAs and TAs) in the region with National Channel Marketing Team, sales team and tech team
- Manage all facets of project feasibility, evaluation and commercialisation, including identification and recommendation of in-market processing options, where that is required
- Lead development of the sales and marketing plan for the project working closely with local sales team;
- Fully support national bakery team on TA trial model in the region activities.
- Support Marcomm team on market activities and events in the region; and support NPD team on new product launching trial in the field market.
- Provide required reporting on project activity to the relevant stake-holders as required.
End Results
- Deliver the results i.e. revenue, margin, or volume on new application and recipe development projects
- Project milestones are met within the agree timelines
- Coherent sales and marketing plan is in place to support the product launch
- Project is managed within agreed process
- Plan is executed against agreed deliverables, and successfully handed over to the sales team
- Key stake-holders are clear on project progress and milestones.
Requirements:
- Trade marketing: Able to establish the channel marketing function as an integral part of sales and marketing execution.
- Sales systems and information: Develop strong analytical skills using sales information system preferred.
- Sale & channel strategy: Works consultatively to produce a clear sales strategy for key accounts preferred.
- Priority setting: Determining and focusing on the high pay off activities to achieve goals and allocates resources appropriately.
- Managerial courage: Says what needs to be said especially when facing sales team with different view on promotion plan on key customers.
Requirements:
- Education: University degree of marketing or food science, Frequently English.
- Experience: 5+ years in sales and marketing roles in multinational consumer goods company or B2B food science, including not less than 3 years manager role in trade marketing field or B2B food science; Successful in trade promotion experiences;
- Technical/Functional Expertise: High level of negotiation skills in terms of being able to plan and conduct effective trade reviews and tactical and strategic implementation of plans; Strong Inter-personal skills and sensitivity to different cultures are essential at all times and ability to work in a challenging market environment is a must; Excellent communication and presentation skills; Fluency in written and spoken English, Mandarin; The sincerity and trust worthy of the candidate to protect the company’s interest is essential.
职能类别: 市场/营销/拓展经理
公司介绍
恒天然商贸(上海)有限公司诚聘