高级品牌/市场经理/Senior Brand Manager
雅芳(中国)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-12-15
- 工作地点:上海-闸北区
- 招聘人数:若干人
- 工作经验:8-9年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:30000-39999/月
- 职位类别:产品/品牌经理 市场企划经理/主管
职位描述
职位描述:
1、Initiate development of Color category strategy with full of analysis & understanding of consumer, competitor, internal business to ensure category achievement in revenue, market share, brand awareness & likeness KPIs
2、Work with regional team to identify CN needs and align on long term strategy on detail portfolio management including 3 different price tiers
3、Develop category plan and ensure flawless execution
4、 Work with cross functions with smooth communication
5、 Team member coaching & demonstration
6、Brand / segment analysis in terms of brand healthiness tracking, post launch evaluation, portfolio competitiveness to support strategies initiation
7、Brand communication / promotion / launch planning & execution
8、Consumer & competitor understanding by research and competitor study
Job Requirements/Qualifications
- Bachelor degree with major in economics, or marketing / sales
- At least 8 years working experience in FMCG/ consulting, with Product management/ marketing/ trade marketing background
- Strong ability of team player
- Strong written and verbal communication skills (English mandatory), and good working knowledge on office system. Able to deliver clear and concise message.
举报
分享
1、Initiate development of Color category strategy with full of analysis & understanding of consumer, competitor, internal business to ensure category achievement in revenue, market share, brand awareness & likeness KPIs
2、Work with regional team to identify CN needs and align on long term strategy on detail portfolio management including 3 different price tiers
3、Develop category plan and ensure flawless execution
4、 Work with cross functions with smooth communication
5、 Team member coaching & demonstration
6、Brand / segment analysis in terms of brand healthiness tracking, post launch evaluation, portfolio competitiveness to support strategies initiation
7、Brand communication / promotion / launch planning & execution
8、Consumer & competitor understanding by research and competitor study
Job Requirements/Qualifications
- Bachelor degree with major in economics, or marketing / sales
- At least 8 years working experience in FMCG/ consulting, with Product management/ marketing/ trade marketing background
- Strong ability of team player
- Strong written and verbal communication skills (English mandatory), and good working knowledge on office system. Able to deliver clear and concise message.
职能类别: 产品/品牌经理 市场企划经理/主管
公司介绍
Be a Maverick! 敢闯就不一样!
如果您所期盼的是一份具有挑战性的、富有激情、能充分展现才华的工作,加入我们的行列吧!这里,是人才成长的沃土,这里,是梦想启航的起点!
作为全球美容化妆品行业的领军者,雅芳(avon)连续10年荣登全球百佳品牌榜,年销售收入超过110亿美元,向全球100多个国家和地区的顾客提供优质的产品和服务,连续多年被美国《财富杂志》(fortune)评为“最受推崇的公司之一”。在2012年瑞士达沃斯世界经济论坛上发布的全球企业声誉调查报告中,雅芳与其他24家公司凭借***的企业声誉荣登该榜,成为***一家入选该榜的美容化妆品企业。 2011年,凭借在高科技领域的积极创新,雅芳被美国《福布斯》(forbes)评为“最具创新力企业”之一。
雅芳于上世纪九十年代初进入中国市场,位于广州从化的生产基地投资逾8000万美元,销售渠道及物流网络遍布全国,为中国广大消费者提供包括护肤用品、彩妆产品、香芬产品、个人护理品、保健食品在内的各类优质产品及服务。
雅芳的诞生,雅芳的成长,雅芳的进步有赖于员工杰出的贡献,我们期待您的加入!
如果您所期盼的是一份具有挑战性的、富有激情、能充分展现才华的工作,加入我们的行列吧!这里,是人才成长的沃土,这里,是梦想启航的起点!
作为全球美容化妆品行业的领军者,雅芳(avon)连续10年荣登全球百佳品牌榜,年销售收入超过110亿美元,向全球100多个国家和地区的顾客提供优质的产品和服务,连续多年被美国《财富杂志》(fortune)评为“最受推崇的公司之一”。在2012年瑞士达沃斯世界经济论坛上发布的全球企业声誉调查报告中,雅芳与其他24家公司凭借***的企业声誉荣登该榜,成为***一家入选该榜的美容化妆品企业。 2011年,凭借在高科技领域的积极创新,雅芳被美国《福布斯》(forbes)评为“最具创新力企业”之一。
雅芳于上世纪九十年代初进入中国市场,位于广州从化的生产基地投资逾8000万美元,销售渠道及物流网络遍布全国,为中国广大消费者提供包括护肤用品、彩妆产品、香芬产品、个人护理品、保健食品在内的各类优质产品及服务。
雅芳的诞生,雅芳的成长,雅芳的进步有赖于员工杰出的贡献,我们期待您的加入!
联系方式
- 公司地址:地址:span天目西路128号嘉里企业中心T-1座1601-1604室。